People who want to switch on growth for their startups or marketing professionals ask me what to read to get their thinking up. Here's a thread of some books and blogs I read
1. Nir Eyal - Hooked: How to build habit-forming products.
Nir writes about the psychology of human behaviour with digital and physical products and shares real-life examples of how you can engage, nudge and encourage your customers to keep using your product
Ryan writes how boring simple advertising is and what growth hackers need to do/take advantage of to be truly unique and to switch things up
Gabriel and Justin focus on channels you can lever to acquire and retain customers. This book is a guide if you have no clue how to approach customer acquisition. It's an inexhaustive list tbh
The OG Seth Godin writes about how to market to potential customers by taking permission. People now know when they're being sold stuff and your marketing tactics are probably boring and not working
Seth writes again about how marketers can craft stories that appeal to different groups of people. Stories are important and people often tell themselves stories before they buy products or in this case, sign up for your startup
https://t.co/AcyDXS4W1d
https://t.co/bKVPiMF6IN
https://t.co/8FVsQoKRCf
https://t.co/KSVxd40uRE
https://t.co/8QdX2TpT82
https://t.co/Zu75T80pBG
Noah writes a lot of actionable advice for growing waitlists, building brands, outreach and partnerships, etc.
https://t.co/G1KZEF3pDQ
https://t.co/fh0oJMBkCK
https://t.co/UGPUAPLB2e
https://t.co/q5CbmDYgPw
Community for growth people put together these growth studies from companies like Stripe, Tinder and AirBnB. Again, the principles matter the most.
https://t.co/itX2ene5N8
https://t.co/v17DxE6Oa2
https://t.co/SCeVi85orW
https://t.co/dCMs5cUb6U
https://t.co/RRZq0cmV0f
https://t.co/vXsoe3ltvP
https://t.co/z6C0YjmSNs
More from Startup
I've launched over 10 startups in the past 10 years.
Here's how to get your startup off the ground in 15 days
It will be intense, but doable.
Let me show you exactly how 🧵
We will cover:
Part 1. How to Launch an awesome website (10 Hours)
Part 2. How to build your MVP (5 Hours x 7 Days)
Part 3. How to get your first 100 customers (5 Hours x 7 Days)
Part 4. How to manage and organize your operation (5 Hours)
Total Time - 80 Hours
Part 1. How to Launch an awesome website in 10 Hours
1. https://t.co/qzi3JRPWzg
- Buy a domain in 5 minutes
- Get a professional emails like [email protected]
Time - 15 minutes
2. https://t.co/EsAldktfff
- Get logo inspiration from https://t.co/Mpedds2OzF
- Design Slick Brand Logos on Figma
Time - 45 minutes
3. https://t.co/nWr3RlzSNf
- Pick a matching template from their 500+ template gallery (it's like having someone do the work for you)
- edit the headline, the features, and add stock photos from the internet
- Keep it simple
Time - 2 hours
Here's how to get your startup off the ground in 15 days
It will be intense, but doable.
Let me show you exactly how 🧵
We will cover:
Part 1. How to Launch an awesome website (10 Hours)
Part 2. How to build your MVP (5 Hours x 7 Days)
Part 3. How to get your first 100 customers (5 Hours x 7 Days)
Part 4. How to manage and organize your operation (5 Hours)
Total Time - 80 Hours
Part 1. How to Launch an awesome website in 10 Hours
1. https://t.co/qzi3JRPWzg
- Buy a domain in 5 minutes
- Get a professional emails like [email protected]
Time - 15 minutes
2. https://t.co/EsAldktfff
- Get logo inspiration from https://t.co/Mpedds2OzF
- Design Slick Brand Logos on Figma
Time - 45 minutes
3. https://t.co/nWr3RlzSNf
- Pick a matching template from their 500+ template gallery (it's like having someone do the work for you)
- edit the headline, the features, and add stock photos from the internet
- Keep it simple
Time - 2 hours
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And here they are...
THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE
Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.
#24hrstartup
The winners 👇
#10
Lattes For Change - Skip a latte and save a life.
https://t.co/M75RAirZzs
@frantzfries built a platform where you can see how skipping your morning latte could do for the world.
A great product for a great cause.
Congrats Chris on winning $250!
#9
Instaland - Create amazing landing pages for your followers.
https://t.co/5KkveJTAsy
A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.
Really impressive for 24 hours. Congrats!
#8
SayHenlo - Chat without distractions
https://t.co/og0B7gmkW6
Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲
Dalton is a beast. I'm so excited he placed in the top 10.
#7
CoderStory - Learn to code from developers across the globe!
https://t.co/86Ay6nF4AY
Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.
I wish this existed when I learned to code! Congrats on $250!!
THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE
Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.
#24hrstartup
The winners 👇
#10
Lattes For Change - Skip a latte and save a life.
https://t.co/M75RAirZzs
@frantzfries built a platform where you can see how skipping your morning latte could do for the world.
A great product for a great cause.
Congrats Chris on winning $250!

#9
Instaland - Create amazing landing pages for your followers.
https://t.co/5KkveJTAsy
A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.
Really impressive for 24 hours. Congrats!

#8
SayHenlo - Chat without distractions
https://t.co/og0B7gmkW6
Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲
Dalton is a beast. I'm so excited he placed in the top 10.

#7
CoderStory - Learn to code from developers across the globe!
https://t.co/86Ay6nF4AY
Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.
I wish this existed when I learned to code! Congrats on $250!!
