In a community, people share common values. They feel identified.
Lately, I've been thinking about Communities.
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In a community, people share common values. They feel identified.
A community is a two-way avenue. An audience is a one-way street.
With an audience, you are going to push content not ideas.
You can't value your community on metrics. Each user will have a different experience. It's Subjective.
Build a space where people want to be.
Create content that people want to consume, "Breakthrough Knowledge". It's not all about the free promo-codes.
People are in your community because they find value in your product or your brand. Encourage users to talk about their interests.
Your community will help you build new products.
Users will guide you about what you should be building.
Ask. Ask. Listen. Execute.