Lately, I've been thinking about Communities.

Thread 👇🏽

A community is where people with similar interests hang out. They feel a sense of identity. They feel at home.

In a community, people share common values. They feel identified.
When you build a community, you host the conversation. When you build and show you have an audience. It's not bad, but It's not great.

A community is a two-way avenue. An audience is a one-way street.
With a community you will get better feedback, and new ideas.

With an audience, you are going to push content not ideas.

You can't value your community on metrics. Each user will have a different experience. It's Subjective.
People hang out in a place because they are learning or they are having a good time. Aim to entertain or teach.

Build a space where people want to be.
Develop weekly and daily rituals to keep your users engaged.

Create content that people want to consume, "Breakthrough Knowledge". It's not all about the free promo-codes.
Work with smaller groups to grow new ideas. Exchange feedback about their projects and your projects.

People are in your community because they find value in your product or your brand. Encourage users to talk about their interests.
Make your users engage in the conversation, bring value, and grow new ideas.

Your community will help you build new products.

Users will guide you about what you should be building.

Ask. Ask. Listen. Execute.
Thanks to @gregisenberg @theSamParr @Conaw @visakanv @david_perell @austin_rief for all your insights on community building!

More from Society

Tomorrow, January 6th, MAGA chuds, Proud Boys, and white supremacists are planned to descend on Washington D.C. to contest the election. Among them will be NSC-131, a New England based neo-Nazi organization. Let's welcome them by saying hi to one of their members, Eddie Stuart!


Edward Stuart, from Chester, New Hampshire, has been a member of Nationalist Social Club (NSC) since the very beginning and is a staple participant in their actions. He is known in NSC chats as "Carl Jung" and is well connected in the New England Nazi scene.
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NSC-131 is a neo-Nazi group that was started in Massachusetts in early 2020 by Chris Hood. You can learn more about NSC and it's members in these threads:


Eddie describes his ideology as "Esoteric Hitlerism" which is an occult form of Nazism that literally worships Adolf Hitler as a god, or, specifically, as an incarnation of the Hindu God Vishnu. Here is Ed holding the RigVeda with some of his occult Nazi pals. Interesting Ed!
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Much of this ideological insight was gained from Eddie's Twitter, where he originally used his "Carl Jung" persona and reposts explicit neo-fascist content and racist memes. In one edited picture, Eddie can be seen at an NSC event in late June 2020 holding a Nazi Sonnenrad flag
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