1. The hot take that "D's need to learn to talk to the other side of the electorate" is absolutely the WRONG take.

I mean my god. Biden, Lincoln, the outside groups: they threw the best persuasion messaging in the history of persuasion campaigns at them.

What Ds need to do is

More from Rachel "The Doc" Bitecofer 📈🔭🍌

1. SO MUCH more than that. What Barr & the GOP pulled off w the release of the Mueller Report was demonstrated mastery of the American media & the news cycle.

They manipulated both brilliantly.

The reason reporters are conditioned to report a stalled bill as "Congress failing


2. to pass a covid relief bill"- the norm of objectivity- has allowed the RNC/GOP/Trump to develop a system to manipulate the media into doing their dirty work. But never have we seen it orchestrated so deliberately & cleanly as it was to neutralize the Mueller Report. By his

3. "Letter to Congress" where he intentional mispresented the findings of the report on 2 crucial areas- the investigation's conclusions regarding the activities of the Trump campaign and Russia and whether or not the President's actions to damage/disrupt the investigation

4. constitutes obstruction of justice, Barr & the GOP team understood that if the report was released, the media would likely get out on its own this meaning: Trump campaign's contacts with Russia did not rise to criminal charges and that Trump can not be charges w obstruction

5. while being president. BUT, by sending out this letter that interprets the report for the media in advance (well in advance!) of the actual report- Barr can instead tell the media a different narrative, far more favorable to Trump. These, of course, go on to become the

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.