This New Week...

🔰WORD4TODAY🔰

Eze 34:15 MSG
"'Therefore, God, the Master, says: *I myself am stepping in* & making things right.

❤️I love that part, "I myself, am stepping in."

👉🏼When God says, He Himself is stepping in, then, something never before seen is about to happen

👉🏼
He is about to give that situation a complete "KNOCKOUT"

👉🏼IN *Exo 14:13 KJV
And Moses said unto d pple, Fear ye not, stand still, & see d salvation of d Lord, which he will shew to u to day: *for d Egyptians whom ye have seen to day, ye shall see them again no more for ever
When God Himself takes on a situation, that situation will never be seen again.
👇🏼
May God Himself step 🐾 into that *long standing battle, seasonal battle and awaiting battle* and give a permanent solution to their harassment in Jesus name.

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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.