BC MARKETING
Saved by @chamakta_choora

Being creative is draining.

Here's my cheat sheet so you'll never run out of marketing inspiration.

12 easy ways to generate content ideas:

 1/ Look at replies.

LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.

What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.

You have a few customer BFFs, right? Email or text them hello.

See how they're doing, ask what's on their mind, or get their opinion on a recent post you published.

https://t.co/eVAOorYBAe
3/ Read through customer support tickets.

Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.

Or skim their notes in the CRM. Uncover reasons customers don't sign on.

Let that guide your next playbook or case study.
5/ Join the next demo call.

See your product through your customer's POV.

Better yet, join 3 demos and create content that reduces time for your sales team and customers.

A refreshed deck. A punchy Loom video. A new email sequence.
6/ Listen to recordings of sales calls.

Aside from topic ideas, you'll also get to hear your customers' voice, tone and vocabulary, and maybe even get a sense of their lifestyle.

(h/t @rhythm_b)
7/ Check Google Search Console.

You'll see what readers are searching for when they stumble upon your site.

Look at the queries that garnered impressions but no clicks. Even better if it's "how to" content.

(h/t @stephiehardman)
8/ Tune into a webinar.

Maybe it's a competing brand. Or maybe it's a brand you admire.

Analyze how they structure the content, and stick around for Q&A to see if any of the questions inspire you.
9/ Hang out where your audience is.

Run a @sparktoro search for a Twitter account your audience follows.

You'll see common phrases they use, other social accounts they follow, websites they visit, and more. Get inspired.

(Shameless plug, but hey, we offer a free plan.)
10/ Have a quick conversation with a coworker.

Many of us are still WFH, so we're having fewer hallway convos. That's where great ideas come from.

Try to recreate that serendipity.

See if you can hop on a same-day call with a coworker and just catch up. Riff on ideas.
11/ Listen to a new podcast... and let your mind wander.

Step away from your computer. Put in your headphones, and play an industry podcast while you do a mindless chore. We get our best ideas when we're moving.

Listen, react, and pay attention to your "Ooh!" moments.
12/ Collect and repackage content.

Take all the content you've ever created on a given topic, and bundle it into a guide:

• 16 Ways to Do X
• The Definitive Guide to Y
• Everything You Need to Know About Z

If you have a solid SEO strategy, collecting this should be easy.
I have more ideas... probably.

You'll have to follow me to find out: @amandanat

Meantime, get more great ideas from my friends in these replies. 👇🏼

https://t.co/bXOqUKzePz

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Cold Email Wizard \U0001f4e9
Cold Email Wizard 📩...
@blackhatwizardd
Master list of how to SCRAPE any category of leads.

Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.

Likes / Retweets appreciated.

THREAD


1/ Ecommerce Stores

Use https://t.co/McZHDIlDFn

Further filter based on apps installed.

Selling email marketing?

Shopify + Klaviyo

Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.

Emails are already verified, no need to do it yourself.


2/ Local Biz

Use https://t.co/B53qu5yEIy

"Find B2C local businesses"

Specify country, state, city, sort by ratings.

Instantly unlocks generic email addresses.


But wait

You need direct owner emails.

Take the list of domains, and plug them into Klean Leads "Find B2B contacts"

CEO
CMO
Founder
Owner
etc.

It will process and spit out *direct* email addresses of the titles you specify.


3/ LinkedIn Searches

Let's scrape marketing agencies.

Go to LinkedIn and type in "marketing agency" (just an example)

Click "all filters"

Connections: 2nd, 3rd

Location: US

Industry: Marketing & Advertising

Titles: owner OR founder OR CEO OR CMO

Ready?

Let's scrape it
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Samuel Brealey
Samuel Brealey
@SamuelBrealey
THREAD: Turkeys don’t vote for Christmas. It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some big company is sitting down with his agency who invited him down to talk things over.

They insist on paying the bill, it’s a casual thing they say. Just a chat about ideas.

Wine starts flowing and jokes too. Everyone has a good time.

Especially the agency, they just signed a new client retainer for £5,000 a month.

Easy pickings.

Too often we see Marketers signing agency contracts because of a few casual chats, usually following some conference waffle sales pitch about how everything in Marketing is dead now and only they have the solutions in this “new world”.

The point here is that turkeys won’t vote for Christmas.

They won’t sell you the best option, they’ll sell what’s best for them.

But the problem isn’t the agencies, its Marketers.

Agencies will try to sell you what they sell, of course they would. Marketers of all people should be aware of this. It doesn’t really matter if you get on really well and they paid for your meal and they are young, millennial, white and middle class and do digital.
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Kevin Hillstrom
Kevin Hillstrom
@minethatdata
1 - Why do I care about new customers when my industry obsesses with catering to best customers via omnichannel theory?

Good question!

It goes back almost 30 years.

2 - Ok, I was working at Lands' End in 1991. One of your Circulation Managers had a challenge. She had two segments of customers she mailed, and one she didn't. She knew how the mailed segments performed, but needed an estimate for the segment she didn't mail.

3 - Estimating segment performance for an un-mailed segment was easy ... I had done this work at the Garst Seed Company in the late 1980s. So I performed the exercise for her.

4 - And my results were accurate enough that I was asked to analyze other issues.

We had a division that mailed 2 catalogs in a quarter. What would happen to the two catalogs if a third catalog was mailed?

I recommended a strategy ... an A/B test.

5 - Say the first catalog generated $5,000,000 in sales and the second catalog generated $5,000,000 in sales. What would happen to the 2 catalogs if a 3rd catalog was mailed, and how much would the 3rd catalog generate?
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Amanda Goetz
Amanda Goetz
@AmandaMGoetz
Marketing 101

How to build a brand strategy from 0-1: a guide for startups

// 🧵

Reminder: brand strategy should be done WITH your Head of product and Head of Ops vs presented to them.

This creates buy-in and alignment on why this is important from day 1.

Brand strategy is NOT a marketing plan.

Brand strategy is WHY you will win.

Marketing plan is HOW: levers you will pull to hit your goals.

Step 1: Review Competitive Landscape

Do tear downs.
Understand leading value props.
Interview users of your competition to understand what’s working, what’s not.

Know who the players are and where they play vs where you will play.

Step 1b: Create your “ONLY” statement

Complete this sentence

We are the only brand that does x, y and/ or z.

Are you better, faster, cheaper? What makes you different and how would you say that efficiently.
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Nick Huber
Nick Huber
@sweatystartup
We've used "seller financing" on two self storage deals in the past year.

And it raised our cash on cash return by 20%+.

And lowered the amount of capital we needed by $500k.

Here's a THREAD about a deal of mine and how this magical debt structure can work.

👇👇

My method is simple. In the late stages of negotiation I submit two offers:

One at a lower price.

And one at the exact price the seller wants but with him holding back 10-20% of the purchase price in the form of a 2nd mortgage (with a second position to your bank loan).

Contrary to popular belief seller financing rarely includes the seller holding back 70-80% and acting as your bank.

Two reasons:

#1 most have some debt on the property.

#2 most want most of their money now.

Have you heard the saying:

"you name the price and i'll name the terms?"

This is a case of that situation exactly.

Lets paint a picture here:

Last week I was negotiating with a seller on a property in a small western PA town.

Not many interested buyers so I knew I had some leverage.

His asking price was $4.5MM. I wanted to pay $4.2M.

After a week or two and a lot of back and forth I found his lowest number.
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Patrick McKenzie
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Some people really benefit from hearing advice that everyone knows, for the same reason we keep schools open despite every subject in them having been taught before.

In that spirit, here's some quick Things Many People Find Too Obvious To Have Told You Already.

Your idea is not valuable, at all. All value is in the execution. You think you are an exception; you are not. You should not insist on an NDA to talk about it; nobody serious will engage in contract review over an idea, and this will mark you as clueless.

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Charge more. Charge more still. Go on.

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Companies find it incredibly hard to reliably staff positions with hard-working generalists who operate autonomously and have high risk tolerances. This is not the modal employee, including at places which are justifiably proud of the skill/diligence/etc of their employees.
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Jaya_Upadhyaya
@Jayalko1
SRI SWETHA VINAYAGAR, THIRUVALANCHUZHI, KUMBAKONAM
(TN)
#bharatmandir

While main deity is Shiva as Kapartheeswarar, the kshetram is famous for Ganesha, known as Swetha/Vellai Vinayagar (white Vinayak)

During samudra manthan, Vasuki snake (used as rope) started spewing venom.


Unable to bear the intense heat, Devas rushed to Siva. He told them that this was because the task was started without getting Ganesha’s approval.
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It was later taken by Indra to Indralok.
@GunduHuDuGa


But once Indra had to come to Earth to pray to Shiva to seek relief from a curse inflicted on him. So he brought the murti of Ganesha with him. When he came here, he wanted to take bath before puja. So he gave the murti to a boy to hold for sometime. The boy was actually Shiva.


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@RamblingSingh
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2/ Jassa Singh was born in 1720/21 at a village called Ahlu in the Lahore District of Punjab.


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Mata Sundari Gurdwara in Delhi.


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5/ At first Mata Ji refused but eventually gave permission for Jassa Singh to go with his mama, giving Jassa Singh a blessing and weapons, informing him, it was now the right time to take up arms.
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