Being creative is draining.

Here's my cheat sheet so you'll never run out of marketing inspiration.

12 easy ways to generate content ideas:

1/ Look at replies.

LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.

What questions did they ask? What was most liked or shared?
2/ Talk to your personal Customer Advisory Board.

You have a few customer BFFs, right? Email or text them hello.

See how they're doing, ask what's on their mind, or get their opinion on a recent post you published.

https://t.co/eVAOorYBAe
3/ Read through customer support tickets.

Look for common and recent pain points. Write something that guides readers to the solution.
4/ Ask your sales team for FAQs.

Or skim their notes in the CRM. Uncover reasons customers don't sign on.

Let that guide your next playbook or case study.
5/ Join the next demo call.

See your product through your customer's POV.

Better yet, join 3 demos and create content that reduces time for your sales team and customers.

A refreshed deck. A punchy Loom video. A new email sequence.
6/ Listen to recordings of sales calls.

Aside from topic ideas, you'll also get to hear your customers' voice, tone and vocabulary, and maybe even get a sense of their lifestyle.

(h/t @rhythm_b)
7/ Check Google Search Console.

You'll see what readers are searching for when they stumble upon your site.

Look at the queries that garnered impressions but no clicks. Even better if it's "how to" content.

(h/t @stephiehardman)
8/ Tune into a webinar.

Maybe it's a competing brand. Or maybe it's a brand you admire.

Analyze how they structure the content, and stick around for Q&A to see if any of the questions inspire you.
9/ Hang out where your audience is.

Run a @sparktoro search for a Twitter account your audience follows.

You'll see common phrases they use, other social accounts they follow, websites they visit, and more. Get inspired.

(Shameless plug, but hey, we offer a free plan.)
10/ Have a quick conversation with a coworker.

Many of us are still WFH, so we're having fewer hallway convos. That's where great ideas come from.

Try to recreate that serendipity.

See if you can hop on a same-day call with a coworker and just catch up. Riff on ideas.
11/ Listen to a new podcast... and let your mind wander.

Step away from your computer. Put in your headphones, and play an industry podcast while you do a mindless chore. We get our best ideas when we're moving.

Listen, react, and pay attention to your "Ooh!" moments.
12/ Collect and repackage content.

Take all the content you've ever created on a given topic, and bundle it into a guide:

• 16 Ways to Do X
• The Definitive Guide to Y
• Everything You Need to Know About Z

If you have a solid SEO strategy, collecting this should be easy.
I have more ideas... probably.

You'll have to follow me to find out: @amandanat

Meantime, get more great ideas from my friends in these replies. 👇🏼

https://t.co/bXOqUKzePz

More from Marketing

I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at
https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko

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