LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
Being creative is draining.
Here's my cheat sheet so you'll never run out of marketing inspiration.
12 easy ways to generate content ideas:
LinkedIn, Twitter, your private Slack for customers — wherever your community is most engaged.
What questions did they ask? What was most liked or shared?
You have a few customer BFFs, right? Email or text them hello.
See how they're doing, ask what's on their mind, or get their opinion on a recent post you published.
https://t.co/eVAOorYBAe
Actual marketing hack: Create your own personal Customer Advisory Board.
— Amanda Natividad (@amandanat) June 15, 2021
1. Get to know 3-4 of your customers.
2. Befriend them naturally.
3. Run ideas by them \u2014 copywriting, blog topics, events, etc.
Look for common and recent pain points. Write something that guides readers to the solution.
Or skim their notes in the CRM. Uncover reasons customers don't sign on.
Let that guide your next playbook or case study.
See your product through your customer's POV.
Better yet, join 3 demos and create content that reduces time for your sales team and customers.
A refreshed deck. A punchy Loom video. A new email sequence.
Aside from topic ideas, you'll also get to hear your customers' voice, tone and vocabulary, and maybe even get a sense of their lifestyle.
(h/t @rhythm_b)
You'll see what readers are searching for when they stumble upon your site.
Look at the queries that garnered impressions but no clicks. Even better if it's "how to" content.
(h/t @stephiehardman)
Maybe it's a competing brand. Or maybe it's a brand you admire.
Analyze how they structure the content, and stick around for Q&A to see if any of the questions inspire you.
Run a @sparktoro search for a Twitter account your audience follows.
You'll see common phrases they use, other social accounts they follow, websites they visit, and more. Get inspired.
(Shameless plug, but hey, we offer a free plan.)
Many of us are still WFH, so we're having fewer hallway convos. That's where great ideas come from.
Try to recreate that serendipity.
See if you can hop on a same-day call with a coworker and just catch up. Riff on ideas.
Step away from your computer. Put in your headphones, and play an industry podcast while you do a mindless chore. We get our best ideas when we're moving.
Listen, react, and pay attention to your "Ooh!" moments.
Take all the content you've ever created on a given topic, and bundle it into a guide:
• 16 Ways to Do X
• The Definitive Guide to Y
• Everything You Need to Know About Z
If you have a solid SEO strategy, collecting this should be easy.
You'll have to follow me to find out: @amandanat
Meantime, get more great ideas from my friends in these replies. 👇🏼
https://t.co/bXOqUKzePz
Quick ways for marketers to generate content ideas:
— Amanda Natividad (@amandanat) July 27, 2021
\u2705 Read through customer support tickets
\u2705 Re-read a blog post from 2 weeks ago and ask yourself follow-up questions
\u2705 Ask your sales team for a FAQ
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I just finished Eric Adler's The Battle of the Classics, and wanted to say something about Joel Christiansen's review linked below. I am not sure what motivates the review (I speculate a bit below), but it gives a very misleading impression of the book. 1/x
The meat of the criticism is that the history Adler gives is insufficiently critical. Adler describes a few figures who had a great influence on how the modern US university was formed. It's certainly critical: it focuses on the social Darwinism of these figures. 2/x
Other insinuations and suggestions in the review seem wildly off the mark, distorted, or inappropriate-- for example, that the book is clickbaity (it is scholarly) or conservative (hardly) or connected to the events at the Capitol (give me a break). 3/x
The core question: in what sense is classics inherently racist? Classics is old. On Adler's account, it begins in ancient Rome and is revived in the Renaissance. Slavery (Christiansen's primary concern) is also very old. Let's say classics is an education for slaveowners. 4/x
It's worth remembering that literacy itself is elite throughout most of this history. Literacy is, then, also the education of slaveowners. We can honor oral and musical traditions without denying that literacy is, generally, good. 5/x
As someone\u2019s who\u2019s read the book, this review strikes me as tremendously unfair. It mostly faults Adler for not writing the book the reviewer wishes he had! https://t.co/pqpt5Ziivj
— Teresa M. Bejan (@tmbejan) January 12, 2021
The meat of the criticism is that the history Adler gives is insufficiently critical. Adler describes a few figures who had a great influence on how the modern US university was formed. It's certainly critical: it focuses on the social Darwinism of these figures. 2/x
Other insinuations and suggestions in the review seem wildly off the mark, distorted, or inappropriate-- for example, that the book is clickbaity (it is scholarly) or conservative (hardly) or connected to the events at the Capitol (give me a break). 3/x
The core question: in what sense is classics inherently racist? Classics is old. On Adler's account, it begins in ancient Rome and is revived in the Renaissance. Slavery (Christiansen's primary concern) is also very old. Let's say classics is an education for slaveowners. 4/x
It's worth remembering that literacy itself is elite throughout most of this history. Literacy is, then, also the education of slaveowners. We can honor oral and musical traditions without denying that literacy is, generally, good. 5/x
Trump is gonna let the Mueller investigation end all on it's own. It's obvious. All the hysteria of the past 2 weeks about his supposed impending firing of Mueller was a distraction. He was never going to fire Mueller and he's not going to
Mueller's officially end his investigation all on his own and he's gonna say he found no evidence of Trump campaign/Russian collusion during the 2016 election.
Democrats & DNC Media are going to LITERALLY have nothing coherent to say in response to that.
Mueller's team was 100% partisan.
That's why it's brilliant. NOBODY will be able to claim this team of partisan Democrats didn't go the EXTRA 20 MILES looking for ANY evidence they could find of Trump campaign/Russian collusion during the 2016 election
They looked high.
They looked low.
They looked underneath every rock, behind every tree, into every bush.
And they found...NOTHING.
Those saying Mueller will file obstruction charges against Trump: laughable.
What documents did Trump tell the Mueller team it couldn't have? What witnesses were withheld and never interviewed?
THERE WEREN'T ANY.
Mueller got full 100% cooperation as the record will show.
BREAKING: President Donald Trump has submitted his answers to questions from special counsel Robert Mueller
— Ryan Saavedra (@RealSaavedra) November 20, 2018
Mueller's officially end his investigation all on his own and he's gonna say he found no evidence of Trump campaign/Russian collusion during the 2016 election.
Democrats & DNC Media are going to LITERALLY have nothing coherent to say in response to that.
Mueller's team was 100% partisan.
That's why it's brilliant. NOBODY will be able to claim this team of partisan Democrats didn't go the EXTRA 20 MILES looking for ANY evidence they could find of Trump campaign/Russian collusion during the 2016 election
They looked high.
They looked low.
They looked underneath every rock, behind every tree, into every bush.
And they found...NOTHING.
Those saying Mueller will file obstruction charges against Trump: laughable.
What documents did Trump tell the Mueller team it couldn't have? What witnesses were withheld and never interviewed?
THERE WEREN'T ANY.
Mueller got full 100% cooperation as the record will show.