Lot of startups who are yet to make profits are filing for IPOs globally. I'm reading the filings and the language is terrible. A few tips on how to do it right.

Here are the right terms to use instead of the current antiquated language.

We are making losses.

"We've been consistently making negative profits and growing year on year."
We don't yet have a business model.

"We're innovation leaders in several fast growing market segments"
Losses will increase for the foreseeable future.

"Blockchain"
EBITDA is negative

"Our future adjusted EBITDA margin is consistently positive"

We Work got it right with their Community adjusted EBITDA
Revenues aren't growing

"We think once Elon reaches Mars the, TAM will double and we'll be a near monopoly in Mars"
Too much competition, commoditized product

"We don't believe in nonsense like revenues or profitabilty. This is our competitive moat"
Business model may not sustainable

"Blockchain"
Revenue visibility is uncertain

"If you discount 2200 earnings, out valuations factor all uncertainties offering investors the best value in the sector"
https://t.co/ZZmvVF27VB
Business may not survive with more capital

"We will continuously offer exposure to innovative business models based on AI, ML, Blockchain to investors by trapping the markets will follow on innovating stock offerings"
Burn is high

"We continuously invest at the cutting edge of humanity to unlock new frontiers"
Blockchain

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I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):


The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹


Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹


References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹