Other people!

They'll tell you what to do, how to feel, before you know it, you're pouring your life out in search of something other people told you to go look for. Soon, you're lost in the search of what's not yours in the first place.

The irony of the world we live in.

The most interesting people defy categorization

Live an interesting enough life, and you’ll never be easy to describe

In the space of half a year, a new class division was ripped through American society: those who can live normally through pandemic lockdowns and restrictions versus those who can't. The two sides have a great deal of difficulty communicating across that chasm.

Of course, media and political elites are, at worst, inconvenienced by lockdowns, so news coverage is heavily slanted against the people who are really suffering from these policies. They're already as forgotten as the designated losers of globalist trade policy.

Spend a day watching mainstream media pandemic coverage, then spend the evening with people whose livelihoods have been utterly ruined by pandemic restrictions. It's like traveling from the Earth to Mars. Completely different worlds, totally different outlooks.

It's exactly like the divide between "free trade" winners and losers, people living in comfortable financial and media bubbles vs. people living in hollowed-out ghost towns with skyrocketing mortality rates. The Wuhan virus gave us a new, even bigger class of Designated Losers.

The new class divide cracked open along some economic and social fault lines that were already present and deepening, such as the growing number of people who preferred minimizing human contact while socializing online. It really is the social schism of the new century.

20 lies that the world feeds us everyday

A thread...

Lie 1:
If you don't settle in your 20s, you are gone!
This is the decade.
You don't get another chance.
Study fast, get a job, get married, kids, that car, that house.
Quickly!
Time's running.
Look at everyone else doing it!

Lie 2:
People who are poor are lazy.
People who are rich are hardworking.
It is your fault if you haven't made it in life.
Look at everyone else who made it.
There is nothing granted or gifted in life.

Lie 3:
Those in corporate jobs, are unambitious.
They have sold their soul.
They are addicted to the salaries.
They could have done so much more with their life.
But they decided to spend it working for someone else.

Lie 4:
Starting your own business is the surest way of making money.
You can never get rich earning a salary.
You can never get rich working for someone else.

I have a story to tell...

I won't name the person but it's related to someone I know digitally

I've been following him for a year or more

He owns a digital marketing agency and a sells some courses

He had tremendous growth rate on his social media

Everything was going good but today he's shutting down his agency

WHY?

Heavy expenses!

Started providing digital marketing services but

Instantly started running massive number of ad campaigns on his social media accounts

+

Used to pay around Rs 5-10 lakhs per month = rent in a posh area + employees

Result?

Shutting down today

He has a strong personal brand but at the cost of massive investments!

Be it on Ads or PR or some branding