1) I was 30 years old. And in what many would consider a dream job. But I was pretty miserable. Because I knew I was letting my real dream--to become a screenwriter/filmmaker--die.

2) Sitting in my office one night, it hit me, if I did let the dream die, I would become toxic, because that's what death does, and that toxicity would ooze out of me, onto those I loved.
3)In that instant, I decided to make a shift, to find a way to finally, after years of denying it, do the thing. Try, at least. So I went to my best friend, @DavidLevien, who was already writing, and asked him for help.
4) David gave me The Artist's Way and said that when we had the right idea, he and I would write a screenplay together.
5) Soon thereafter, I had to good luck of walking into an illegal poker club in NYC, called David in the middle of the night, and we decided to write the thing.
6) we began outlining it, meeting whenever we could. And then, finally, on Columbus Day, 24 years ago today, we met at my office at work, because the company was closed for the holiday, and we started writing the actual script.
7) We wrote the first 10 pages that day, Oreos included, were off and running. Ever since, no matter what, we work on Columbus Day, together, this year, on video conference.
8) Whatever that creative thing is that you know you you're meant to do, but it scares you, do it, try. You don't have to quit your job. You don't have to tell the world. You just have to try, a little every day. And you can start on this day.

More from Life

1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.
1/ Some initial thoughts on personal moats:

Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.

Characteristics of a personal moat below:


2/ Like a company moat, you want to build career capital while you sleep.

As Andrew Chen noted:


3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized

Things that might get commoditized over time (some longer than


4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.

After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.

5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.

In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.

You May Also Like