1/ A different way to think about life.

Our lives are all too often governed by living up to other people's opinion of us. We have this fear of appearing foolish, fear of being seen as unsophisticated, fear of missing out on things, fear of losing face.

Prestige is a trap.

2/ Prestige is a trap we set for ourselves. Those are the worst kind of traps.

Liberation is getting out of those traps.

We get a sense of security from those traps. It is a false security.

After all, who amongst us is 100% certain of surviving the pandemic?
3/ In reality this very life itself is uncertain and could be snatched from us at any moment.

Deeply understanding that is liberation.

Once we achieve that liberation, we quit seeking that false security that mental traps provide.

Our actions are now untainted by fear or ego.
4/ That liberation is itself the biggest gift life can bestow us.

We don't seek the liberation to be able to achieve wealth or prestige or status. They may come to us and they may not. In a true sense, we are not slaves to those. We become masters of ourselves.
5/ we can make it easier on ourselves to achieve that liberation.

One time honored way, as religious saints have shown us, is to physically move ourselves out of the grasp of those traps.

Cities are full of prestige and ego traps. Moving ourselves *may* help with liberation.
6/ Another way out of prestige and ego traps is to truly identify with the suffering of people who are in far worse station than us. That helps us to see reality clearly.

We can combine both: move to smaller towns and identify with and serve people who have a lot of suffering.

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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.