I'm not gonna lie.

My success is 95% attributable to running with the right people and being in the right place at the right time.

Customer friction is a huge part of running a biz.

How hard is it to engage a company to work with you?

Data-driven companies obsess over reducing this friction.

Mom-and-pop operators SUCK at this and it’s costing them millions.

Here’s what I’ve learned 👇👇👇

1985 companies have a lot of friction.

Call them. Leave message. Wait. Guy may or may not call you back. Quote by phone or email. Scan signed contract.

A self storage facility we purchased recently had a lot of this.

Drive across town M-F 9-5. Spend 20 mins. Sign paper lease.

Get a physical key and lock. Drive back. Get your unit. Mail a check each month or stop by office with cash.

Owner charged $52 a month for a 10x10. Completely full.

We instantly setup software for online rental.

No phone call necessary. Rent a unit in 4 mins from your browser.

Sign lease online. Pay online. Upload photo of DL on phone.

Go straight to your unit 24/7. Type in gate key that was sent to you by text. Lock and key waiting in unit.

We can now charge $77 a mo for the same unit. $25 more. And we rent MORE units faster.

How significant is this?

That $25 increase per unit across the board turns out to be a 35% increase in revenue.

That takes revenue from $14k a month when I buy it to $18.9k a few months later.

An extra $58k to the bottom line over the course of 12 months.

I’ve gotten a lot of bad advice in my career and I see even more of it here on Twitter.

Time for a stiff drink and some truth you probably dont want to hear.

👇👇

College isn’t worthless for everyone.

All of the successful folks who tell you college is worthless went to college.

What does that tell you?

It’s not about the learning, though.

It’s about growing and learning how to sell yourself and your ideas.

Miami isn’t the next tech hub.

It’s surrounded by a swamp.

Construction costs are insane because of hurricane codes. Vacant land doesn’t exist.

Property insurance has risen on average 20% per year for 5 years.

Plus it’s hot AF. Ever been there in July?

Starting a business isn’t right for everyone.

95% of folks are better off getting a job.

It’s hard AF. Decisions are critical and plentiful. Risk is for real. Stress can be crippling. Delegation can be impossible for poor communicators.

Most folks don’t have what it takes.

Technology isn’t as far along as the media makes you think it is.

We’re 5+ years away from autonomous vehicles.

Alexa still can’t play the song I want 25% of the time let alone make decisions and “learn”.

Robots fall on their faces when they aren’t on perfectly flat ground.

I got serious about Twitter on April 12th 2020.

Since that day:

I've raised $5MM and met with over 200 future investors in my real estate deals.

I've done $75k worth of consulting.

And I've met mentors and friends I'll carry with me for life.

What worked for me 👇👇👇

First of all I tried the mainstream advice and built my own blog, podcast, email list, YouTube. Spent 2 years. 500k downloads. Some success.

Got more value out of Twitter in 30 days.

If raising money or in business THIS is the platform.

Okay let’s go:

1. Stay on topic.

The most valuable folks here are here to learn. They curate their feed. They want business and to LEARN.

No fantasy football. No gifs. No pop culture. No one liner jokes.

Be an expert at what you do. Stay on brand.

2. No politics.

At all. Ever. It’s a great way to piss off (and say goodbye) to 1/2 the folks here.

Not everybody feels the way you do and the smartest folks don’t want your opinion. Nothing good comes of it. So avoid it.

3. Be incredibly open

Nobody will steal your ideas. Yes it’s uncomfortable and yes you’ll get challenged.

I shared my profit and loss statements on here. It led to discussions with many brilliant folks in the DMs and several folks who wanted to partner reaching out.

What successful people understood before they were successful.

A short thread.

Mentorship isn’t about finding a great mentor.

It’s about becoming a person great mentors WANT to help.

Hiring isn’t about finding good people.

It’s about becoming a person good people want to work for.

Wealth isn’t about extracting value from others.

It’s about adding 10x as much value as you want to receive.

Winning doesn’t mean others lose.

The real winners help 1000 others win with them.

THREAD: The top 0.1% of ideas I’ve stumbled upon on the internet.

The rabbit holes (without the distractions).

1. Directional Arrows of Progress

“Study the undeniable arrows of progress.” - @wolfejosh

• The future is kinda like a crossword puzzle.

• Nobody is going to spell out for you - but clues exist.

• Wolfe uses the trend line of history as clues for the future.

• E.g. Look at this directional arrow of progress

• Every time the computer gets more powerful, smaller and closer to our bodies.

• Wolfe used this trend line to bet that Brain-Machine interfaces will be huge and started funding companies in the space.

2. The Cobra Effect

”When a measure becomes a goal, it ceases to become a measure” - @G_S_Bhogal

• British colonialists tried to reduce the snake population in India.

• They offered bounties for dead cobras with cash given out to the killers

• The incentives back-fired...

• The local population started breeding cobras & killing them.

• When the government discovered this, the reward program was scrapped.

• The cobra breeders then released their $0 snakes into the street, making the problem much worse.

I made a list of things that 95% of people think are weaknesses but aren’t

The best founders, bosses, employees, creators I know are really “weak”

If you master these 17 “weaknesses”, it will be life changing:

Changing your mind

You become happier and luckier when you change your mind

Changing your mind isn’t controversial. It’s totally normal

Knowing when to shut up

Normalize listening!

Listening actually solves most problems

To get things done: listen

Taking advice from someone that you don't like, but who is smart and right

This one is hard and hurts

Just because you don’t like them, doesn’t mean they aren’t right

Taking a nap

Fun fact: naps are predominantly deep sleep and our body is wired for them

Naps are the past, present and future

23 lessons I learned on my path from $0 to $2M in 8 years

// THREAD

1. “Play long term games with long term people” @naval

Anything that provides instant gratification is probably bad for you and your wealth.

Anything that provides delayed gratification is likely good for you.

There’s no such thing as “get rich quick” or “overnight success”

2. “Focus on the $10K+ questions, not the $5 ones.” @ramit

Spend time focusing on the big decisions like asset allocation & building good credit rather than the $5 Starbucks decisions.

Set an hourly rate for yourself.

Outsource everything that’s under that rate to save time.

3. Invest early and often. Time in the market > timing the market

Consistency is the name of the game.

Automate everything.

Sometimes investing can be boring and that’s a good thing.

Early on, investing more and often is far more important than yield or portfolio performance.

4. Learn to avoid lifestyle inflation.

You really do need less than you think, trust me.

Get out in nature, and you’ll see.

Freedom + time are worth much more than nice cars and clothes.

Keep your lifestyle flat even as you get promoted and make more.

Invest the difference.

My Productivity Hacks

A thread...

Productivity Hack #1
Not try to remember anything

I consciously and obsessively try to NOT remember things.
So that my mind dispenses the least amount of energy in remembering tasks or even context.

Hence, I carry a notebook with me always.
I take notes like a school student
I put tasks in a calendar
I send myself emails in the future

My mind's energy should be spent in thinking.
Not remembering!

Productivity Hack #2
Document EVERYTHING!

At any point I have 3 notebooks
1. Ideas
2. Todos lists for the day
3. Meeting notes

And I write down things.

Writing helps tell the brain that this is important.
And it helps me not "try and remember" anything.

Productivity Hack #3
I put everything on a calendar

My calendar is my lifeline.
Everything is on my calendar.
Bills to pay, birthdays to remember, threads to write, weekly routines.

How to Build Wealth at Any Age

11 Wealth Building Strategies

// Thread //

1. Diversify Your Income

The average millionaire builds 7 streams of income.

If you've ever heard of the saying "don't put your eggs in 1 basket," then you know that you shouldn't rely on just 1 job.

Start diversifying your income streams today.

2. Own Your Own Business

66% of millionaires own their own business.

There's a reason why so many millionaires choose entrepreneurship over employment: They are their own boss.

Live your life without limits and build a lasting empire today.

3. Build Your Network

A degree is good but your network is better.

One of the greatest indicators of your future success is determined by the people who know you and trust you.

Build and maintain meaningful relationships as early as possible.

Your network is your net worth.

4. Read More

85% of millionaires read books for 30 minutes or more daily.

Books give you a chance to learn from and think like the greatest minds that have walked this earth.

If you want to succeed, you have to read.