#RAIN
#Jubilantfood
#SHORT #LONG

In 1937, a trucker got frustrated waiting for his cargo to be unloaded. He later sold his company for $1.1 billion.

Here’s the story of how Malcom McLean made a billion dollars and which startup could be following in his footsteps. (Inspired by our episode with @laurabehrenswu)

In the early 1950s, the shipping industry was a dying business.

New York’s docks were handling half as much domestic cargo in the early 1950s as they had been in the depressed 1930s.

In thirty years, no one had invested significant money in coastal shipping.

Why?

As McLean found out, loading ships was difficult and slow.

A truck or train would deliver items to the port. Each item was unloaded separately, recorded, and carried to storage.

When a ship was ready, each item was taken from storage, counted again, and hauled on-board.

The cost of this labor was significant. As one expert at the time explained:

“A four-thousand-mile voyage for a shipment might consume 50 percent of its costs in covering just the two ten-mile movements through two ports.”

Yet, despite the industry’s issues, it felt little pressure to change.

Foreigners were barred from operating domestically. Cartels ran international routes. And gov. subsidies eased the pain of labor costs.

Reshaping the industry needed an outsider.

Enter Malcolm McLean.

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

A chartbook collection of 50 Examples from @Qullamaggie Sir's Swing Trading School.

https://t.co/kylxkesTmA

The entry points are marked with a orange arrow, 10,20 and 50 Daily Moving average are used and the commentary by @Qullamaggie sir is written on the chart itself.

The setups are breakout setups, where the stock makes a big move,
surfs (takes support) either on the 10,20 or the 50 MA,
Makes Higher Low's,
Forms a Tight Range with Narrow candles,
then
BREAKOUT's!!

PETER PADUKAM - THE LEGEND OF MADURAI MEENAKSHI TEMPLE AND A BRITISH COLLECTOR.

A British Collector named Rous Peter was appointed as Collector of Madurai from 1812 to 1828.

Though a Christian by faith, he respected all faiths including Hinduism and also honored local practice

Collector Peter was the temple administrator of the Meenakshi Amman Temple and conducted all his duties with sincerity and honesty and respected the religious sentiments of all people.

Collector Rous Peter respected and treated people of all faiths equally and this noble trait

earned him the popular nickname ‘Peter Pandian'

Goddess Meenakshi Amman Temple was situated between Collector Peter's residence and office.

Everyday he used to go to the office by his horse and while crossing the temple, he got down from his horse, removed the hat and his shoes

and crossed the whole path on his foot.

Through this small gesture he expressed his reverence to the Goddess!

One day there was a heavy downpour in Madurai city and River Vaigai was in spate.

Collector was sleeping in his residence and was suddenly disturbed and woken up by

the sound of anklets and he left his bed to find out from where the sound had came.

He saw a small girl wearing pattuvastrams (silk garments) and precious ornaments and addressing him as 'Peter come this way'.