BC HISTORY

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Uncle Bernbach
@unclebernbach 3 years, 4 months ago 485 views

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A HUGE thread of Bill Bernbach’s incredible advertising wisdom.

Bill Bernbach is the father of modern advertising. Much of the current structure of the ad industry and the values we try to instill in our work were greatly influenced by him. Most of us wouldn’t be here if not for Bernbach.

1) “I warn you against believing that advertising is a science.”

2) “We don’t do just snob ads, we don’t do just short copy ads, or just long copy ads, or any particular style. If you want to know what makes DDB ads, it is a fresh and original idea that conveys the advantage of the product memorably. We have no formula.”

3) “No matter how skilful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway.”

More from History

Marina Amaral
@marinamaral2

(Thread)

To My Old Master: this letter was written in August 1865 by former slave Jourdan Anderson to his old master, Colonel P.H. Anderson of Big Spring, Tennessee, who had the audacity to send him a letter asking that he return to work on the plantation.

See next tweets.

"Dayton, Ohio,
August 7, 1865

To My Old Master, Colonel P.H. Anderson, Big Spring, Tennessee

Sir: I got your letter, and was glad to find that you had not forgotten Jourdan, and that you wanted me to come back and live with you again, promising to do better for me... 1/

... than anybody else can.

I have often felt uneasy about you. I thought the Yankees would have hung you long before this, for harboring Rebs they found at your house. 2/

I suppose they never heard about your going to Colonel Martin’s to kill the Union soldier that was left by his company in their stable.

Although you shot at me twice before I left you, I did not want to hear of your being hurt, and am glad you are still living. 3/

It would do me good to go back to the dear old home again, and see Miss Mary and Miss Martha and Allen, Esther, Green, and Lee. Give my love to them all, and tell them I hope we will meet in the better world, if not in this. 4/

Heidi Cuda
@Heidi_Cuda

As America celebrates its defeat of an authoritarian in the middle of consolidating power, it is critical to stay vigilant.

In my @BylineTimes interview with historian @ruthbenghiat she cautions these so-called “strongmen” often remain in the party’s

1/ Historian Ruth Ben-Ghiat’s latest book, Strongmen: Mussolini to the Present, details the precise moment in time when fascism was born.

2/ “World War One was this cataclysmic change,” she told Byline Times. “Multiple empires fell, including the Russian Empire, Hapsburg Empire, the Ottoman Empire. It created death on a scale no one had seen before. It created wounds no one had seen before because of new weapons.”

3/ In addition, the Great War led to a profound crisis in maleness.

4/ “It created this entire class of men who were damaged, many were killed, and it created this huge crisis of masculinity,” she said. “So fascist rulers came up during this crisis period of unrest and instability in their individual countries and Italy was first.”

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History Of Rajputana
@KshatriyaItihas

**Thread on Bravery of Sikhs**
(I am forced to do this due to continuous hounding of Sikh Extremists since yesterday)

Rani Jindan Kaur, wife of Maharaja Ranjit Singh had illegitimate relations with Lal Singh (PM of Ranjit Singh). Along with Lal Singh, she attacked Jammu, burnt - https://t.co/EfjAq59AyI

Tomorrow again same thing happens bcoz fudus like you are creating a narrative oh Khalistan. when farmers are asking MSP. (RSS ki tatti khane wale Kerni sena ke kutte).
U kill sikhs in 1984 just politics. To BC low IQ fudu Saale entire history was politics.
— Ancient Economist (@_stock_tips) December 5, 2020

Hindu villages of Jasrota, caused rebellion in Jammu, attacked Kishtwar.

Ancestors of Raja Ranjit Singh, The Sansi Tribe used to give daughters as concubines to Jahangir.

The Ludhiana Political Agency (Later NW Fronties Prov) was formed by less than 4000 British soldiers who advanced from Delhi and reached Ludhiana, receiving submissions of all sikh chiefs along the way. The submission of the troops of Raja of Lahore (Ranjit Singh) at Ambala.

Dabistan a contemporary book on Sikh History tells us that Guru Hargobind broke Naina devi Idol Same source describes Guru Hargobind serving a eunuch
YarKhan. (ref was proudly shared by a sikh on twitter)
Gobind Singh followed Bahadur Shah to Deccan to fight for him.

In Zafarnama, Guru Gobind Singh states that the reason he was in conflict with the Hill Rajas was that while they were worshiping idols, while he was an idol-breaker.

And idiot Hindus place him along Maharana, Prithviraj and Shivaji as saviours of Dharma.

$Vibhu Vashisth \U0001f1ee\U0001f1f3$

Vibhu Vashisth 🇮🇳...
@Indic_Vibhu

Do u know about the Diamond known as The Eye of Brahma?

The Eye of Brahma also known as Black Orlov is 7th largest black diamond in the world of Indian origin. It weighs 67.50carats(13.500 g).The diamond was originally 195carats(39.0g)&was discovered in early 19th century India.

The Black Orlov featured as one of the eyes in a statue of the Hindu god Brahma in Puducherry. One night a European Jesuit priest who asked for refuge inside the temple, took advantage of the generosity, plucked and looted the diamond out of the idol's eyes.

It is said after this incident the diamond became cursed.

In 1932, diamond dealer J. W. Paris reportedly took the diamond to the United States, and soon after committed suicide by jumping from a skyscraper in New York City.

Later owners of the diamond included two Russian princesses, Leonila Galitsine-Bariatinsky and Nadia Vygin-Orlov (after whom the diamond is named). Both women allegedly jumped to their deaths in the 1940s.

The diamond was later bought by Charles F. Winson, and cut into three pieces in an attempt to break the curse; the 67.5-carat Black Orlov was set into a brooch of 108 diamonds, suspended from a necklace of 124 diamonds.

$Dr Robin George Andrews \U0001f30b$

Dr Robin George Andrew...
@SquigglyVolcano

Buckle up, everyone, this story is *wild*.

The 62-year-old Dyatlov Pass mystery, in which nine students died at the hands of an unknown force, has likely been solved thanks to the movie Frozen and gruesome car crash experiments.

Me, for @NatGeo + thread!

In what has become known as the Dyatlov Pass incident, ten members of the Urals Polytechnic Institute in Yekaterinburg—nine students and one sports instructor who fought in World War II—headed into the frigid wilderness on a skiing expedition on January 23, 1959. 1/x

One student turned back after experiencing joint pain.

He never saw his friends again.

2/x

The team made camp on February 1, pitching a large tent on the snowy slopes of Kholat Saykhl, whose name can be interpreted as “Dead Mountain” in the language of the region’s Indigenous Mansi people. Ominous, sure - but these were experienced mountain hikers. 3/x

The nine were never heard from again.

When a search team arrived at Kholat Saykhl a few weeks later, the tent was found just barely sticking out of the snow, and it appeared cut open from the inside. The next day, the first of the bodies was found near a cedar tree. 4/x

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$The Astro Sapien\u2728$

The Astro Sapien✨
@TheAstroSapienn

Here is my Thread on 'Ketu (South Node) Through Nakshatras' The 27 Constellations 🙏❣.

Do check your “Past life Mastery” which KETU Represents🤞🏻.

1. Ketu in Ashwini Nakshatra:

Here native is Great at Financial Planning, Face reading, understanding other’s mind and intention, Driving Fast they don’t like but they are wayyy smooth over driving Fast. This is also great position which can make native Great Surgeon,

Neurologist, Psychologist.
These natives are Selfless and Sacrifice self for others. They gets Fame and Success but they just don’t care.

2. Ketu in Bharani Nakshatra:

They are good at Flirting, Attracting opposite sex, studing ancient subjects. They are also Great at Creativity and Artistic activities. The are lazy but they are really open minded who handles situations really well.

In Past life they have handles many things which is now helping them to make things easier in this life. They are great Leaders too.

They are really good at Hard work and Smart work both. And yes just as Ashwini they don’t much care about Fame and Success!

Jaya_Upadhyaya
@Jayalko1

MEENAKSHI AMMAN, MADURAI (TN)
#bharatmandir #navratri2021

A paadal Petra sthalam where Shiva took the form of Sundareswarar (the handsome one) and married Devi Parvati (Meenakshi).
Devi is also known by the name Angayarkanni (mother with the beautiful fish eyes).
@GunduHuDuGa

Devi Meenakshi emerged from yagna fire as a 3 year old girl when Pandyan King Malayadwaja and Kanchanamalai were praying for a child.
It is said that Devi was born with three breasts and there was a prophesy that her superfluous breast would melt away when she met her husband.

Devi ruled over Madurai and captured Indralok. She went on to capture Kailasha. When she saw Shiva, her 3rd breast disappeared and she realised that Shiva would be her consort.
The divine marriage was attended by all Devas and Sri Vishnu (as her brother) gave her hand to Shiva.

It is said that Indra found a swayambhu lingam at Kadamba Vanam. He placed it in Madurai where the kshetram stands. Here, Shiva is seen on the vehicle of Indra.
The Golden Lotus Tank is said to be the place where a golden lotus blossomed for the puja performed by Indra.

The Meenakshi Thirukalyanam festival is celebrated in the Chithirai month to mark the divine marriage of Meenakshi Amman. The festival includes a procession where Meenakshi and Sundareshwara travel in a chariot and Sri Vishnu gives away his sister in marriage to Shiva.

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Dr Catherine Pemble is...
@CatherinePemble

Right, screw it. Here's a thread on *that* FBLive by Alex Cairnie about #Govanhill. Lets do a watch-through shall we? (Mind, I'm a resident of Govanhill, and a sociologist. I'm also 5'3, and a visibly queer woman so if half his claims are true I should be living in terror)

00:30: Welcomes viewers and uses points out that his videos are only getting attention b/c they're 'horrific'. Directs folk to his Youtube page. So already clout hunting.

1:08: "I've been warned to stay out of Govanhill. I'm a marked man" (proceeds to use a beanie as a disguise)

1:30 "Laughing and joking aside, here's somebodys front garden." Proceeds to show litter and claim its thrown from windows and this is 'common'. I know a handful of streets with litter issues like this, but its neither common nor unique to #govanhill and other deprived areas.

2:10 "Don't be under any illusion I'm only showing you the bad bits" - only shows you the bad bits.

3:45: He's had offers of help, but hes said no because hes not responsible for 'anybody elses safety' Good lord.

5:01: "Its not that bad. But its not all good either" -Correct

6:00: TW: child abuse - He starts claiming to have been contacted by a health professional and told about child abuse 'in the area'. Huge ethical issues here as the 'professional' who has 'been in the game a long time' is reporting to Facebook Dude and not authorities.

Noah Smith
@Noahpinion

1/OK, data mystery time.

This New York Times feature shows China with a Gini Index of less than 30, which would make it more equal than Canada, France, or the Netherlands. https://t.co/g3Sv6DZTDE

That's weird. Income inequality in China is legendary.

Let's check this number.

2/The New York Times cites the World Bank's recent report, "Fair Progress? Economic Mobility across Generations Around the World".

The report is available here:

3/The World Bank report has a graph in which it appears to show the same value for China's Gini - under 0.3.

The graph cites the World Development Indicators as its source for the income inequality data.

4/The World Development Indicators are available at the World Bank's website.

Here's the Gini index: https://t.co/MvylQzpX6A

It looks as if the latest estimate for China's Gini is 42.2.

That estimate is from 2012.

5/A Gini of 42.2 would put China in the same neighborhood as the U.S., whose Gini was estimated at 41 in 2013.

I can't find the <30 number anywhere. The only other estimate in the tables for China is from 2008, when it was estimated at 42.8.

Reagan Gomez
@ReaganGomez

Black movie goers know which movies are for us and which films aren’t. We really don’t like our stories being made into films that center (and humanize) people that hate us. The filmmakers/studio know that by naming the film “The Green Book”, black movie goers...

...are going to be expecting a story about black people trying to safely navigate the country (real history) and instead will get a white savior film. Like folks went to see Detroit thinking it was about the riots...

Anywhoo, I know Mahershela is fantastic in it. He was the best thing about the trailer. As rich as the history behind the creation of ‘The Green Book’ is/was, as amazing as Dr. Don Shirley’s story is, WHY is this film about a random, racist driver and his family?

This feeds into the ignorant anti-Black American stereotype of “Black Americans don’t have any culture/history/mythology” or whatever. That our stories are still both being used while simultaneously erased in 2018 is wild to me. It’s gonna clean up come award season. 🤦🏾‍♀️

And now, if black filmmakers WANTED to make a film about The Greenbook, guess what it can’t be called🙃. Just like if someone wanted to make a film about the actual Detroit riots, guess what it can’t be called? Then those filmmakers would run into...