Recruit exceptional people by showing them a promised land.
a 🧵
However, they often fail to realize that recruiting people to work for you is no different from recruiting customers to use your product.
However, for exceptional people, money offered is a commodity because many other companies are offering them the same or higher money.
There’s nothing wrong with that but then that should be an explicit decision.
In all likelihood, they’re not looking for just another gig.
Is it a lot more money? Is it less interference from the manager? Is it coaching? Is it working on a new challenge?
Your recruitment pitch has to be customized to those drives.
treat your recruitment like marketing and prospective talent like prospective customers.
I'm posting ~1 new mental model for entrepreneurs every week.
Here's the entire list of 65+ mental models that I'll cover: https://t.co/EJGAAJmPIU
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Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
