I asked, “What are the first metrics that you look at when evaluating a new stock?”

I received 322 replies

Here are 10 great metrics to look at first (and how to find them):

1/ Market Capitalization

Why: Shows the current size/scale of the business

Where: @YahooFinance (image), @theTIKR , @KoyfinCharts ...etc
2/ Sales Growth Rate

Why: Shows the business model works & current growth rate

Where: @stockcardhq (image), SEC filings, @theTIKR...etc
3/ Free Cash Flow

Why: Is business generating cash or burning cash?

Where: @YahooFinance (image), SEC Filings, @stockrow1...etc
4/ Returns on capital (ROE, ROIC, ROA)

Why: Shows capital efficiency of business

Where: @stockrow1 (image) , @ycharts , @YahooFinance...etc
5/ Margins

Why: Shows current profit profile of products, spending rates, & potential for operating leverage

Where: @ycharts (image), @theTIKR, @stockrow1...etc
6/ Total Addressable Market

Why: Shows market size & long-term growth potential of business

Where: Investor presentation (images from $FVRR), 10k, @Gartner_inc
7/ Long-term (5-year+) Stock Performance vs. market

Why: Has the stock created or destroyed value so far?

Where: @ycharts (image), @YahooFinance, @stockrow1....etc
8/ Current Valuation (Price to sales / Price to earnings)

Why: How expensive is the stock?

Where: @YahooFinance (image), @stockcardhq, @KoyfinCharts...etc
9/ Mission Statement

Why: Why does this company exist??? What is it trying to do?

Where: Investor Relations Page ( $SHOP image), 10K, Glassdoor, company presentation
10/ Inside Ownership

Why: Do insiders have skin in the game?

Where: SEC Filings (Proxy statement -- form DEF 14A -- search “ownership” -- image shows @elonmusk ownership of $TSLA )
I received a TON of great replies to this thread

but this one by @OphirGottlieb stood out:

https://t.co/RNna2KxaRv
Enjoy this thread?

Follow me @BrianFeroldi

I tweet about money, personal finance, & investing
Want to learn more about how to find & use these metrics?

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You can read all of the answers to the thread here:

https://t.co/eJLFzsW8UV
Summary:

1: Market Cap
2: Sales Growth
3: FCF
4: Returns on Capital
5: Margins
6: TAM
7: Stock Performance
8: Current Valuation
9: Mission Statement
10: Inside Ownership

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