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A thread on @Dream, his friends, Minecraft, insane Twitter engagement, and more:

Dream & friends' (@GeorgeNotFound, @tommyinnit, @Quackity, @TubboLive, @WilburSoot, etc) meteoric rise and the massive return of Minecraft has been one of the most amazing gaming stories this year.


1/ What do Dream and crew get so right?

On the surface, it's clear that they show the power of good storytelling and each of our desires to "hang out" with a group of friends that are having fun.

(image @Animagician_)


2/ This remains one of, if not the most important draws for great parasocial content -- whether it be Seinfeld, @DavidDobrik's vlogs, or Dream SMP content, the same is true:

We want to feel a little less alone and spend time in the worlds of these friends we know so much about.

3/ Watching this new wave of superstars take over YouTube / Twitch / Twitter gaming cultures has been incredible and bizarre.

Check the replies and engagement


4/ Dream speaks to the underrated and remarkable nature of Minecraft, too. In its 9th year, the game continues to dominate. Why?

Accessible, multi-platform, wide appeal? Sure - but more importantly: it is infinitely extendable. It's a creator's perfect sandbox. (image @SipoverS)

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Characteristics of a personal moat below:


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As Andrew Chen noted:


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Things that might get commoditized over time (some longer than


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After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.

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In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.