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A thread on @Dream, his friends, Minecraft, insane Twitter engagement, and more:

Dream & friends' (@GeorgeNotFound, @tommyinnit, @Quackity, @TubboLive, @WilburSoot, etc) meteoric rise and the massive return of Minecraft has been one of the most amazing gaming stories this year.


1/ What do Dream and crew get so right?

On the surface, it's clear that they show the power of good storytelling and each of our desires to "hang out" with a group of friends that are having fun.

(image @Animagician_)


2/ This remains one of, if not the most important draws for great parasocial content -- whether it be Seinfeld, @DavidDobrik's vlogs, or Dream SMP content, the same is true:

We want to feel a little less alone and spend time in the worlds of these friends we know so much about.

3/ Watching this new wave of superstars take over YouTube / Twitch / Twitter gaming cultures has been incredible and bizarre.

Check the replies and engagement


4/ Dream speaks to the underrated and remarkable nature of Minecraft, too. In its 9th year, the game continues to dominate. Why?

Accessible, multi-platform, wide appeal? Sure - but more importantly: it is infinitely extendable. It's a creator's perfect sandbox. (image @SipoverS)

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The YouTube algorithm that I helped build in 2011 still recommends the flat earth theory by the *hundreds of millions*. This investigation by @RawStory shows some of the real-life consequences of this badly designed AI.


This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/


A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/

https://t.co/uAORIJ5BYX 4/

https://t.co/yOGZ0pLfHG 5/