I don't discuss my projects on Twitter but this is an exception because it is epic.

TLDR: food will follow retail, cloud kitchens will level up local restaurants & Gary V is a genius.

Here goes

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In 2019, I got a chance to see a functional @cloudkitchens facility. My immediate reaction was holy s*** this is going to change EVERYTHING.

If you don't know what it is -- here's a feature I wrote.

https://t.co/a4IaCqfiTZ
You can now build & launch a delivery-only restaurant within minutes -- like you'd do with a DTC store on Shopify today.

Food was going to follow retail.

The next obvious idea was celebrity food brands!

So I hit up up the two ppl I thought would GET it. @nasdaily & @garyvee

More from For later read

Wow, Morgan McSweeney again, Rachel Riley, SFFN, Center for Countering Digital Hate, Imran Ahmed, JLM, BoD, Angela Eagle, Tracy-Ann Oberman, Lisa Nandy, Steve Reed, Jon Cruddas, Trevor Chinn, Martin Taylor, Lord Ian Austin and Mark Lewis. #LabourLeaks #StarmerOut 24 tweet🧵

Morgan McSweeney, Keir Starmer’s chief of staff, launched the organisation that now runs SFFN.
The CEO Imran Ahmed worked closely with a number of Labour figures involved in the campaign to remove Jeremy as leader.

Rachel Riley is listed as patron.
https://t.co/nGY5QrwBD0


SFFN claims that it has been “a project of the Center For Countering Digital Hate” since 4 May 2020. The relationship between the two organisations, however, appears to date back far longer. And crucially, CCDH is linked to a number of figures on the Labour right. #LabourLeaks

Center for Countering Digital Hate registered at Companies House on 19 Oct 2018, the organisation’s only director was Morgan McSweeney – Labour leader Keir Starmer’s chief of staff. McSweeney was also the campaign manager for Liz Kendall’s leadership bid. #LabourLeaks #StarmerOut

Sir Keir - along with his chief of staff, Morgan McSweeney - held his first meeting with the Jewish Labour Movement (JLM). Deliberately used the “anti-Semitism” crisis as a pretext to vilify and then expel a leading pro-Corbyn activist in Brighton and Hove

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