I think I just realised why the cipher of ‘trans rights’ (which few seem to be able to define in concrete terms) has become the sine qua non of human rights.

Unlike inclusion of women or ethnic minorities, Jolyon et al. know they won’t need to cede any spaces in boardrooms.

🚢 Atomic Essays Republishing Framework 🚢

1. Write Atomic Essay
2. Post image on Twitter
3. (Bonus) Copy/paste text as thread
4. Find relevant Question on Quora. Copy/paste Atomic Essay + image.
5. Copy/paste again on Medium.
6. Again on LinkedIn
7. Win

Guide below ✍️🚢👇

Step 1: Write Atomic Essay

I really enjoy writing right inside the Figma template. It helps give me a good sense of exactly how much "real estate" I have/have left before my time us up and I'm out of space.

Once finished, I export the image and send to my phone on Slack.

Step 2: Post image on Twitter

Before I publish my Atomic Essay on Twitter, I use the Edit/Photo Markup function on the iPhone to highlight standout sentences.

These are usually power-phrases: things the reader skims and thinks, "That's interesting," prompting them to read more.

Step 3: For the Ship 30 for 30 challenge, I only turn Atomic Essays into threads if...

1. The piece is SUPER actionable and lends itself well to the thread format (lots of bullets, quick points, lists, etc.)

or...

2. I'm referencing research and want to link to the pieces.

Step 4: Find relevant Question on Quora. Copy/paste Atomic Essay + image.

Search on Quora around the topic you wrote about. Find a related Question. Copy/paste the whole Atomic Essay as your "answer" (& fix formatting). Then include image so it appears in the thumbnail.

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

(THREAD) Pre-election Russia collusion may take down Trump. It's equally possible the Trumps' pre- and post-election collusion with Saudi Arabia, the UAE, and Israel will do it—a course of collusion also connected to the Kremlin. I explain here. I hope you'll read on and retweet.

1/ I must stress how unbelievably complex the "Grand Bargain" theory of the Trump-Russia case is—a different thing from saying it's not substantiated. It's substantiated in *almost every single particular*—it just *also* happens to be very confusing. Not byzantine—just confusing.

2/ The basics: Saudi Arabia, Israel, and the UAE all view Iran as their chief regional enemy. Iran is propped up by Russia. Therefore the Saudis, Israelis, and Emiratis all need a US government willing to find a way to get the Kremlin to *stop* supporting Iran in the Middle East.

3/ The best way to get Russia to stop supporting Iran—or reduce support—was/is to drop all sanctions on Russia over its 2014 annexation of Crimea, as that'd be worth *trillions* to the Kremlin over the next decade. Everyone knew that Clinton wouldn't do this—and that Trump would.

4/ Per the NYT, on August 3, 2016, Donald Trump Jr. met secretly at Trump Tower with a Saudi and Emirati emissary, George Nader, as well as an Israeli intelligence expert, Joel Zamel, with *significant* ties to both Israeli intelligence *and* Russian oligarchs allied with Putin.