This response to my tweet is a common objection to targeted advertising.

@KevinCoates correct me if I'm wrong, but basic point seems to be that banning targeted ads will lower platform profits, but will mostly be beneficial for consumers.

Some counterpoints 👇

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Thread of decodes for the day. Make sure you check out the [SUB] threads too!

So, here's my contrarian take on Why Trunk-Based Development Is Great But Probably Won't Work For You. Buckle up, it's a long one.

From time to time I talk about, or boost someone else's discussion of, "classical" continuous integration/trunk-based development/push-to-master/whatever. I do this because I've personally worked like this and I genuinely think it's a marvelous way to write software.

I've also, at this point in my career, failed—a bunch of times!—to bring this technique into practical use on the teams and organizations I've worked with. As a result, while I still do it myself, I don't focus as much on encouraging it in others.

The technoculture that's presently in vogue is what I think of as async/individual—optimize for the individual, performance-manage the individual, decouple the individual from others so they can be their best, most productive, most heroic selves.

This is in contrast to what I think of as sync/team—a culture that leans into interdependence and collaboration. If you've never worked on a team that collaborates very closely every day for months or years on end (and likes it) you've likely not experienced a team like this.

There's a particular kind of romantic partnership, with a certain sort of person, that I've wanted since I became a self-aware, directed agent at around age 15.

Empirically, this kind of relationship has been hard to achieve. It hasn't worked out yet, at least.

And this sometimes leaves me wondering if my standards are unreasonable.

In years past that desire was often very alive.

These days, I'm rarely directly or viscerally in contact with it.

I sometimes contemplate aiming for some other kind of romantic and/or sexual relationship instead. In part because I might be more effective if I...I don't know, got laid more? But that's not really the thing. More like, if I had someone around whom I could regularly relax.

But mostly, I don't pursue those alternative relationship-setups out of a sense of something like loyalty to myself + a vague sense of wrongness and/or sadness about it. It often feels like giving up or giving in.

[I might elaborate on the wrongness sometime.]

1/ All I keep thinking about in this moment are all the horrible things that Rush Limbaugh did and said. Just flashes of them.

Like how following Trayvon Martin's death, he tried to convince people it was okay to say "n word" now as long as you ended with an "a" (and said it).

2/ Or how, one of his "undeniable truths" was that "Feminism was established so as to allow unattractive women easier access to the mainstream of pop culture."

3/ Or how if a prominent woman would publicly defend another woman, he would refer to it as "solidarity of the vaginas."

4/ How he absolutely hated Michelle Obama...and used to refer to has as "moo-chelle." He really liked this because it both attacked her for mooching off system as he claimed and because it was his way of calling her a cow (he thought she was fat).

5/ He had this one song called "Barack the Magic Negro." The lyrics were even more racist than the name. And he played it all the time. He was still playing that song during his show a few months ago.