This response to my tweet is a common objection to targeted advertising.

@KevinCoates correct me if I'm wrong, but basic point seems to be that banning targeted ads will lower platform profits, but will mostly be beneficial for consumers.

Some counterpoints 👇

1) This assumes that consumers prefer contextual ads to targeted ones.

This does not seem self-evident to me 👇
https://t.co/zWXWGc1E54
Research also finds that firms choose between ad. targeting vs. obtrusiveness 👇

If true, the right question is not whether consumers prefer contextual ads to targeted ones. But whether they prefer *more* contextual ads vs *fewer* targeted ones.

https://t.co/lfYl95l3Nx
2) True, many inframarginal platforms might simply shift to contextual ads.

But some might already be almost indifferent between direct & indirect monetization.

Hard to imagine that *none* of them will respond to reduced ad revenue with actual fees.
3) Policy debate seems to be moving from:

"Consumers are insufficiently informed to decide how they share their data."

To

"No one in their right mind would agree to highly targeted ads (e.g., those that mix data from multiple sources)."

IMO the latter statement is incorrect.
Privacy advocates & enforcers fail to consider that they might be witnessing the revealed preferences of consumers.

Maybe this is because enforcers & advocates are an atypically privacy conscious group -- their preferences might be very different to those of median consumer.
To me, this is epitomized by @vestager argument that she would rather pay for Facebook. Pretty tone-deaf from someone that earns roughly 10x Brussels median salary.

https://t.co/tBYb27ZjJy
4) Important to consider the supply side. Systematically favoring consumer v. producer surplus is bound to affect investment in tech markets.

Will this undermine EU tech industry?

As @andashleysays has pointed out:

https://t.co/rp4GNg5dEb
With all that said, I do agree with @KevinCoates that we should avoid hyperbole: banning targeted ads will not suddenly cause all or most internet services to be directly monetized.

Though I still think it would be a very misguided move.

More from For later read

the whole point of Dunks was you could go cop them at VIM whenever you wanted for $65. this shit is like having to enter a raffle to buy milk.


like seriously why not make a ton more of them if they're gonna be so sought-after? they land at outlets? so? nike still makes money off that.

the only reason to keep making them so limited is that they KNOW all that matters is the profit on the flip and if they were readily available FEWER people would want them, not more

the whole system is super broken, but it's just gonna go the way it goes, because at this point it all caters to the secondary market. the only reason Nike can sell Jordan 1s for $200 is because the people buying them can flip them for $500

adjusted for inflation, a $65 AJ1 in 1985 is like $160—and modern-day AJ1s are made from cheaper materials in factories staffed by cheaper workers. they don't HAVE to be $200 retail. but the secondary market nuked the whole concept of what sneakers are "worth"
I shared this on my FB page and asked, can ya really blame him?

I was half kidding. I also assumed someone would think of what I did pretty quickly and waiting for the comment to mention what I assumed was obvious.

The timing. I was sure someone else had thought of it.


But no one did. 20+ comments in people discussed the morality or bad sense or libertarian perspectives. Someone even said I’m thinking about doing that. No one said what I thought was obvious. Have you thought of it? Is it obvious to you?

Here’s a clue...recognize it?


How about this?


The author discusses it with Mike Wallace in 1958

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