1/x Since I promised a few investors outside Sweden/Nordics to look deeper into $CDON, with my negative customer biases aside, here's a short thread;
Let's first go through the negatives

Brand on decline, needs a fixer upper.
History of slow growth, still no scale to talk about.
Tough competition $AMZN $ZAL + low incentives for merchants (although "why not, it's low cost" is a fair argument).
No environment for Everything Stores imo.
EV/GP comps (LTM)
$MELI 61x (1/3 fintech + insane network effects)
$OZON 40x
$ZAL 7x
$ETSY 26x
$EBAY 5x
$LYKO 7x
$AMZN 11x
$JD 8x
$ALE.WA 40x
$BOOZT 6x
More from Finance
Here’s what "financial wellness" means to me
⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️
2/ Mindset
Humans are programmed to think short-term
Evolutionary, thinking short-term makes sense. It helps with survival.
Financial wellness is all about training yourself to develop a long-term mindset
Not easy -- it takes practice

3/ Mindset
If you join the right tribes, you can’t help but improve
My favs:
@AffordAnything
@ChooseFiFI
FinTwit
@MicroCapClub
@themotleyfoolFool
@visualizevalue
Twitter / Podcasts / Blogs / YouTube -- when used correctly -- are amazing
1/ YouTube is an AMAZING resource when used properly (Thread)
— Brian Feroldi (@BrianFeroldi) November 7, 2020
Here are my favorite YouTube channels:
Top 5:
Mark Rober - @MarkRober
Real Engineering
Smarter Every Day - @smartereveryday
Stuff Made Here - @stuffmadehere
Wintegartan - @wintergatan
More \U0001f447\U0001f447\U0001f447\U0001f447\U0001f447
4/ Mindset
Educate yourself - constantly!
Especially about:
1⃣Money
2⃣Relationships
3⃣Health
These 3 categories have an outsized influence on all areas of your life
Books
1/ Book recommendations (thread)
— Brian Feroldi (@BrianFeroldi) November 20, 2020
Start Here:
Choose FI
Richest Man in Babylon
Millionaire Next Door
Rich Dad, Poor Dad
The Wealthy Barber
\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f
5/ Career
In the beginning, focus on growing your income
Do more than what is expected
Become a lynchpin
Find a career that you ENJOY (<- important!) that also has high-income potential
Start a side hustle (<- important!)
Build your talent
Boosting your salary is a great way to turbo-charge wealth building
— Brian Feroldi (@BrianFeroldi) November 1, 2020
Here's the good news: Your salary is negotiable!@themotleyfool and @ChooseFi have some AMAZING free resources for scoring a big raise:
Use them!
\U0001f447\U0001f447\U0001f447
👇
Equity/ownership is a force. Getting it in the hands of the right people generously will drive alignment and execution.
— Joey Santoro (@Joey__Santoro) January 21, 2021
It is a joyful and serious responsibility \U0001f332
1/ The discount you offer to strategic investors is both to account for the risk of an unlaunched product, but also as compensation for continued value add and support.
So make sure you know the investor will support you and not leave you on read once the docs are signed!
2/ Having someone on your cap table/ token allocation is as important as hiring.
You wouldn't hire someone just because they are influencers on Twitter- you do your reference checks and find evidence of value add from other companies the investor has invested in.
3/ Don't trust, verify.
Many investors will promise you the world when they're trying to get on your cap table.
Talk to founders they backed to see how much of it is bullshit. Ask them about how the investor was there for them during hard times.
4/ Don't just go for "name brand" funds because you want the brand.
Sure, it's great validation, but optimize for fit, not vanity.
However, I do think many well-known VCs are good actors, especially those with roots in successful trad VCs. They have a rep for a reason!
You May Also Like
Covering one of the most unique set ups: Extended moves & Reversal plays
Time for a 🧵 to learn the above from @iManasArora
What qualifies for an extended move?
30-40% move in just 5-6 days is one example of extended move
How Manas used this info to book
The stock exploded & went up as much as 63% from my price.
— Manas Arora (@iManasArora) June 22, 2020
Closed my position entirely today!#BroTip pic.twitter.com/CRbQh3kvMM
Post that the plight of the
What an extended (away from averages) move looks like!!
— Manas Arora (@iManasArora) June 24, 2020
If you don't learn to sell into strength, be ready to give away the majority of your gains.#GLENMARK pic.twitter.com/5DsRTUaGO2
Example 2: Booking profits when the stock is extended from 10WMA
10WMA =
#HIKAL
— Manas Arora (@iManasArora) July 2, 2021
Closed remaining at 560
Reason: It is 40+% from 10wma. Super extended
Total revenue: 11R * 0.25 (size) = 2.75% on portfolio
Trade closed pic.twitter.com/YDDvhz8swT
Another hack to identify extended move in a stock:
Too many green days!
Read
When you see 15 green weeks in a row, that's the end of the move. *Extended*
— Manas Arora (@iManasArora) August 26, 2019
Simple price action analysis.#Seamecltd https://t.co/gR9xzgeb9K