1/x Since I promised a few investors outside Sweden/Nordics to look deeper into $CDON, with my negative customer biases aside, here's a short thread;

Let's first go through the negatives

2/x I really understand the excitement when you put on the "local dominant marketplace"-glasses and start comparing CDON multiples to the likes of $AMZN, $MELI, $SE or whatever. But with boots on the ground I can assure you, that they are *nothing* of the sort. At least yet.
3/x Just looking at GMV/revenue, after >20y in business, an "everything store", CDON doesn't even come near other local niche players like $BHG (8bSEK) or $BOOZT (4bSEK) and other private companies. They are closer to $LYKO in size, who are only selling hair & beauty..
4/x Unfortunately the brand is very much on decline (especially among young ppl) since the website has been mistreated for years and years, so I think they have to work extremely hard on building trust + enhance customer experience to even have a change long term.
5/x Like I wrote yesterday we have a very divided (in a good way) eCommerce market in the Nordics, with lots of amazing niche players with top notch customer experience. To put it in words you understand, we are a more $SHOP like region with independent businesses.
6/x Therefore I can't really see the value that a big marketplace would bring to the table (also why I think $AMZN are too late), since I believe we are too eCom-established for that type of buying. CDON have tried since 2013 when 3P Marketplace was launched.
7/x Let's say that I'm wrong and the "Everything Store" approach might work here, without incentives for neither customers (very bad experience/history) nor sellers (most of the e-retailers have a wonderful biz on their own) I think it will be hard to get the flywheel going.
8/x BUT the pandemic might have flipped the script a little. Some companies NEED to go online fast, but lack the digital presence/relationship w/ customers, so the CDON Third Party solution is probably a good start. I think that might add a fair amount of GMV growth right now.
9/x Sum of negatives;

Brand on decline, needs a fixer upper.

History of slow growth, still no scale to talk about.

Tough competition $AMZN $ZAL + low incentives for merchants (although "why not, it's low cost" is a fair argument).

No environment for Everything Stores imo.
10/x On the positive side I really enjoy listening to their new CEO who seems competent and aggressive around their growth ambitions. The new facelift on the site also helps with customer experience, even though delivery time varies immensely and communication still is very poor.
11/x The shift to a pure 3P business model is of course great (although I can't figure out why it has taken such a long time to transition, since the launch 2013?) for scalability, which Q3 seem to prove with 80% gross margins (~29% total in Q2 I believe) for marketplace revenue.
12/x So even if I have a hard time seeing $CDON anywhere near as dominant as the $MELI's of the world, they will probably still have a place in the region for the forseeable future. So the bull case is dead in my eyes, but the base case might be alive and kicking...
13/x With the new margin profile in the making + recent growth spurt w/ newly added merchants (+100% GMV in Q3, pandemic boosted or not something is going very right) the stock trades at a discount with consideration to margin expansion, despite the recent run-up.
14/x At ~400 SEK valuation is around 10x LTM Gross Profit, with ongoing margin expansion, or 1.25x GMV.

EV/GP comps (LTM)
$MELI 61x (1/3 fintech + insane network effects)
$OZON 40x
$ZAL 7x
$ETSY 26x
$EBAY 5x
$LYKO 7x
$AMZN 11x
$JD 8x
$ALE.WA 40x
$BOOZT 6x
15/x When looking at "peers", as I said, I still see a discount. But with $ETSY (growing faster + great brand + huge scale) and $ALE.WA (very established + lots of optionality) on 3x GMV, I find a 1-1.5x multiple fair today for CDON considering large execution risk.
16/x So at 100-200 SEK I admit it would probably have been a buy for me, but unfortunately my bias towards CDON as a customer made me look the other way. At 400 I really need to see more great numbers to stay interested, and are not willing to bet on it despite (some) discount.
17/x Some ppl who I wrote with about it yesterday and might be interested @pbcinc @LiviamCapital @AlexWhite1812 @GetBenchmarkCo @deucetrade @hungry_cap @tjylha @outofWACC

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कुंडली में 12 भाव होते हैं। कैसे ज्योतिष द्वारा रोग के आंकलन करते समय कुंडली के विभिन्न भावों से गणना करते हैं आज इस पर चर्चा करेंगे।
कुण्डली को कालपुरुष की संज्ञा देकर इसमें शरीर के अंगों को स्थापित कर उनसे रोग, रोगेश, रोग को बढ़ाने घटाने वाले ग्रह


रोग की स्थिति में उत्प्रेरक का कार्य करने वाले ग्रह, आयुर्वेदिक/ऐलोपैथी/होमियोपैथी में से कौन कारगर होगा इसका आँकलन, रक्त विकार, रक्त और आपरेशन की स्थिति, कौन सा आंतरिक या बाहरी अंग प्रभावित होगा इत्यादि गणना करने में कुंडली का प्रयोग किया जाता है।


मेडिकल ज्योतिष में आज के समय में Dr. K. S. Charak का नाम निर्विवाद रूप से प्रथम स्थान रखता है। उनकी लिखी कई पुस्तकें आज इस क्षेत्र में नए ज्योतिषों का मार्गदर्शन कर रही हैं।
प्रथम भाव -
इस भाव से हम व्यक्ति की रोगप्रतिरोधक क्षमता, सिर, मष्तिस्क का विचार करते हैं।


द्वितीय भाव-
दाहिना नेत्र, मुख, वाणी, नाक, गर्दन व गले के ऊपरी भाग का विचार होता है।
तृतीय भाव-
अस्थि, गला,कान, हाथ, कंधे व छाती के आंतरिक अंगों का शुरुआती भाग इत्यादि।

चतुर्थ भाव- छाती व इसके आंतरिक अंग, जातक की मानसिक स्थिति/प्रकृति, स्तन आदि की गणना की जाती है


पंचम भाव-
जातक की बुद्धि व उसकी तीव्रता,पीठ, पसलियां,पेट, हृदय की स्थिति आंकलन में प्रयोग होता है।

षष्ठ भाव-
रोग भाव कहा जाता है। कुंडली मे इसके तत्कालिक भाव स्वामी, कालपुरुष कुंडली के स्वामी, दृष्टि संबंध, रोगेश की स्थिति, रोगेश के नक्षत्र औऱ रोगेश व भाव की डिग्री इत्यादि।