Unexpected #Etymology

Words you wouldn't guess are etymologically linked.

An ongoing, continually updated thread 👇🏻

Medicine and remedy both come from the Latin verb medeor, meaning to heal.

Medicine comes from the Old French medecine, from the Latin medicina meaning medicine.

Remedy comes from the Old French remede, from the Latin remedium.

https://t.co/09BQ4avjOo
Feminism, fawn and fetus both come from the PIE root *dʰeh₁(y)-, meaning to nurse or suckle.

https://t.co/POZwnKbSom
Pine (tree) & Piñata (papier-mâché container) both come from the Latin pinus—meaning pine.

Piñata (Spanish), came from piña meaning pineapple, as the paper-covered box resembles one. Piña comes from the Latin pinea meaning pinecone (derived from pinus).

https://t.co/L8LGcb4NcC
Whiskey and wash both come from the Proto-Indo-Euro root meaning "water; wet."

Whiskey (Irish uisce beatha & Scottish uisge-beatha) literally means "water of life."

Wash cames from the Middle English weschen, meaning "to wash."

https://t.co/GflKmpx8gD

https://t.co/W86lE76jIg
Text and textile both come from the Latin texo, meaning to weave.

Textile: borrowed from Latin textile (“woven”), from texō (“weave”).

Text: Medieval Latin textus (“the Scriptures, text, treatise”), from Latin textus (“style or texture of a work”)

https://t.co/mATf45QsD3
Rat and erode both come from the PIE root *reh₁d-, meaning to scrape, scratch or gnaw.

https://t.co/XQy0Rl37UM

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I’m launching my Forecasting For SEO course next month.

It’s everything I’ve learned, tried and tested about SEO forecasting.

The course: https://t.co/bovuIns9OZ

Following along 👇

Why forecasting?

Last year I launched
https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.

It went crazy.

I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest:

The interest encouraged me to make a start...

I’ve also been inspired by what others are doing: @tom_hirst, @dvassallo and @azarchick 👏👏

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In the last 2 years I’ve only written 3 blog posts on my site.

- Probabilistic thinking in SEO
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With forecasting, I’ve got something to say. 💭

There are mixed feelings about forecasting in the SEO industry.

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It’s difficult. 😩
Our preprint on the impact of reopening schools on reproduction number in England is now available online: https://t.co/CpfUGzAJ2S. With @Jarvis_Stats @amyg225 @kerrylmwong @KevinvZandvoort @sbfnk + John Edmunds. NOT YET PEER REVIEWED. 1/


We used contact survey data collected by CoMix (
https://t.co/ezbCIOgRa1) to quantify differences in contact patterns during November (Schools open) and January (Schools closed) 'Lockdown periods'. NOT YET PEER REVIEWED 2/

We combined this analysis with estimates of susceptibility and infectiousness of children relative to adults from literature. We also inferred relative susceptibility by fitting R estimates from CoMix to EpiForecasts estimates(https://t.co/6lUM2wK0bn). NOT YET PEER REVIEWED 3/


We estimated that reopening all schools would increase R by between 20% to 90% whereas reopening primary or secondary schools alone would increase R by 10% to 40%, depending on the infectiousness/susceptibility profile we used. NOT YET PEER REVIEWED 4/


Assuming a current R of 0.8 (in line with Govt. estimates: https://t.co/ZZhCe79zC4). Reopening all schools would increase R to between 1.0 and 1.5 and reopening either primary or secondary schools would increase R to between 0.9 and 1.2. NOT YET PEER REVIEWED 5/

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