Given events over recent days (weeks, months) a few quick thoughts on policy & comms during a crisis.
Caveat: this may all seem elementary to some.
Tone: offered with due humility (based on hard Whitehall failures, as well as some relative successes).

1) Communicate contingency, don’t cloak it. Every big policy decision will be dependent on events HMG can’t control. Pretending otherwise will hurt you. Offering false optimism / certainty generates corrosive public cynicism not hope.
2) Go early, go big. When the risks of (in)action are asymmetric then err on the side of swift, aggressive measures that can be unwound in the event they aren't needed. Don’t play catch-up with something contagious (virus, bank runs). Never assume things can’t get worse.
3) Work across the aisle. Crises mean co-operating with those you don’t agree with - whether in devolved govts, cities, unions or other parties. At some point you'll need them. This can be frustrating. Suck it up. Never burn trust by looking partisan when lives/jobs are at stake
4) Sequencing & co-ordination *really* matter. The public will accept painful measures arising from a new mutant strain. But will punish mistakes due to Whitehall ineptness (eg. lack of sync between economic support & restrictions). Never forget: UK = complex multi-national state
5) Explain your reasoning. Then do it again. Not just to the public but also councils, professional groups, unions etc. Doesn’t mean proceeding by consensus (people will disagree, speed is essential). But be open to argument & feedback. Never appear arbitrary / capricious.
6) Highlight, rather than hide, key data. Don’t over-claim on progress. Do own the shortcomings data exposes, even if acutely uncomfortable. Far better than the public doubting key statistics or relying on unreliable metrics that fuel mistrust.
7) Set a steady crisis-rhythm & keep up with events. Regular explanation, availability and openness helps foster public reassurance. So does regular use of genuine experts (thanks @CMO_England). Media vacuums, evasiveness and boosterism, don’t.
As I say, this is offered in humility. Governing through a 'normal' crisis is really hard, never mind one on this scale.

But that doesn’t mean many mistakes couldn’t have been avoided.

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महर्षि कश्यप की तेरह पत्नियां थीं।लेकिन विनता व कद्रु नामक अपनी दो पत्नियों से उन्हे विशेष लगाव था।एक दिन महर्षि आनन्दभाव में बैठे थे कि तभी वे दोनों उनके समीप आकर उनके पैर दबाने लगी।


प्रसन्न होकर महर्षि कश्यप बोले,"मुझे तुम दोनों से विशेष लगाव है, इसलिए यदि तुम्हारी कोई विशेष इच्छा हो तो मुझे बताओ। मैं उसे अवश्य पूरा करूंगा ।"

कद्रू बोली,"स्वामी! मेरी इच्छा है कि मैं हज़ार पुत्रों की मां बनूंगी।"
विनता बोली,"स्वामी! मुझे केवल एक पुत्र की मां बनना है जो इतना बलवान हो की कद्रू के हज़ार पुत्रों पर भारी पड़े।"
महर्षि बोले,"शीघ्र ही मैं यज्ञ करूंगा और यज्ञ के उपरांत तुम दोनो की इच्छाएं अवश्य पूर्ण होंगी"।


महर्षि ने यज्ञ किया,विनता व कद्रू को आशीर्वाद देकर तपस्या करने चले गए। कुछ काल पश्चात कद्रू ने हज़ार अंडों से काले सर्पों को जन्म दिया व विनता ने एक अंडे से तेजस्वी बालक को जन्म दिया जिसका नाम गरूड़ रखा।जैसे जैसे समय बीता गरुड़ बलवान होता गया और कद्रू के पुत्रों पर भारी पड़ने लगा


परिणामस्वरूप दिन प्रतिदिन कद्रू व विनता के सम्बंधों में कटुता बढ़ती गयी।एकदिन जब दोनो भ्रमण कर रहीं थी तब कद्रू ने दूर खड़े सफेद घोड़े को देख कर कहा,"बता सकती हो विनता!दूर खड़ा वो घोड़ा किस रंग का है?"
विनता बोली,"सफेद रंग का"।
तो कद्रू बोली,"शर्त लगाती हो? इसकी पूँछ तो काली है"।
I’m torn on how to approach the idea of luck. I’m the first to admit that I am one of the luckiest people on the planet. To be born into a prosperous American family in 1960 with smart parents is to start life on third base. The odds against my very existence are astronomical.


I’ve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.

In other words, dumb luck was just that, it required no awareness on the person’s part, whereas “smart” luck involved awareness followed by action before the circumstances changed.

So, was I “lucky” to be born when I was—nothing I had any control over—and that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write “What Works on Wall Street?” Absolutely.

Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.