Given events over recent days (weeks, months) a few quick thoughts on policy & comms during a crisis.
Caveat: this may all seem elementary to some.
Tone: offered with due humility (based on hard Whitehall failures, as well as some relative successes).

1) Communicate contingency, don’t cloak it. Every big policy decision will be dependent on events HMG can’t control. Pretending otherwise will hurt you. Offering false optimism / certainty generates corrosive public cynicism not hope.
2) Go early, go big. When the risks of (in)action are asymmetric then err on the side of swift, aggressive measures that can be unwound in the event they aren't needed. Don’t play catch-up with something contagious (virus, bank runs). Never assume things can’t get worse.
3) Work across the aisle. Crises mean co-operating with those you don’t agree with - whether in devolved govts, cities, unions or other parties. At some point you'll need them. This can be frustrating. Suck it up. Never burn trust by looking partisan when lives/jobs are at stake
4) Sequencing & co-ordination *really* matter. The public will accept painful measures arising from a new mutant strain. But will punish mistakes due to Whitehall ineptness (eg. lack of sync between economic support & restrictions). Never forget: UK = complex multi-national state
5) Explain your reasoning. Then do it again. Not just to the public but also councils, professional groups, unions etc. Doesn’t mean proceeding by consensus (people will disagree, speed is essential). But be open to argument & feedback. Never appear arbitrary / capricious.
6) Highlight, rather than hide, key data. Don’t over-claim on progress. Do own the shortcomings data exposes, even if acutely uncomfortable. Far better than the public doubting key statistics or relying on unreliable metrics that fuel mistrust.
7) Set a steady crisis-rhythm & keep up with events. Regular explanation, availability and openness helps foster public reassurance. So does regular use of genuine experts (thanks @CMO_England). Media vacuums, evasiveness and boosterism, don’t.
As I say, this is offered in humility. Governing through a 'normal' crisis is really hard, never mind one on this scale.

But that doesn’t mean many mistakes couldn’t have been avoided.

More from Culture

You May Also Like

Great article from @AsheSchow. I lived thru the 'Satanic Panic' of the 1980's/early 1990's asking myself "Has eveyrbody lost their GODDAMN MINDS?!"


The 3 big things that made the 1980's/early 1990's surreal for me.

1) Satanic Panic - satanism in the day cares ahhhh!

2) "Repressed memory" syndrome

3) Facilitated Communication [FC]

All 3 led to massive abuse.

"Therapists" -and I use the term to describe these quacks loosely - would hypnotize people & convince they they were 'reliving' past memories of Mom & Dad killing babies in Satanic rituals in the basement while they were growing up.

Other 'therapists' would badger kids until they invented stories about watching alligators eat babies dropped into a lake from a hot air balloon. Kids would deny anything happened for hours until the therapist 'broke through' and 'found' the 'truth'.

FC was a movement that started with the claim severely handicapped individuals were able to 'type' legible sentences & communicate if a 'helper' guided their hands over a keyboard.
🌺श्री गरुड़ पुराण - संक्षिप्त वर्णन🌺

हिन्दु धर्म के 18 पुराणों में से एक गरुड़ पुराण का हिन्दु धर्म में बड़ा महत्व है। गरुड़ पुराण में मृत्यु के बाद सद्गती की व्याख्या मिलती है। इस पुराण के अधिष्ठातृ देव भगवान विष्णु हैं, इसलिए ये वैष्णव पुराण है।


गरुड़ पुराण के अनुसार हमारे कर्मों का फल हमें हमारे जीवन-काल में तो मिलता ही है परंतु मृत्यु के बाद भी अच्छे बुरे कार्यों का उनके अनुसार फल मिलता है। इस कारण इस पुराण में निहित ज्ञान को प्राप्त करने के लिए घर के किसी सदस्य की मृत्यु के बाद का समय निर्धारित किया गया है...

..ताकि उस समय हम जीवन-मरण से जुड़े सभी सत्य जान सकें और मृत्यु के कारण बिछडने वाले सदस्य का दुख कम हो सके।
गरुड़ पुराण में विष्णु की भक्ति व अवतारों का विस्तार से उसी प्रकार वर्णन मिलता है जिस प्रकार भगवत पुराण में।आरम्भ में मनु से सृष्टि की उत्पत्ति,ध्रुव चरित्र की कथा मिलती है।


तदुपरांत सुर्य व चंद्र ग्रहों के मंत्र, शिव-पार्वती मंत्र,इन्द्र सम्बंधित मंत्र,सरस्वती मंत्र और नौ शक्तियों के बारे में विस्तार से बताया गया है।
इस पुराण में उन्नीस हज़ार श्लोक बताए जाते हैं और इसे दो भागों में कहा जाता है।
प्रथम भाग में विष्णुभक्ति और पूजा विधियों का उल्लेख है।

मृत्यु के उपरांत गरुड़ पुराण के श्रवण का प्रावधान है ।
पुराण के द्वितीय भाग में 'प्रेतकल्प' का विस्तार से वर्णन और नरकों में जीव के पड़ने का वृत्तांत मिलता है। मरने के बाद मनुष्य की क्या गति होती है, उसका किस प्रकार की योनियों में जन्म होता है, प्रेत योनि से मुक्ति के उपाय...