Becoming a master of influencing the behavior of others = becoming a master of culture
There are 3 pillars every leader should use in their language to crush influence
Values
MVP
Heuristics
At age 24 Amazon let me manage 2500 employees and a $50,000,000 business unit
I learned that leadership at scale is simply about following this one framework
This is going to make you and I hundreds of millions of dollars
Becoming a master of influencing the behavior of others = becoming a master of culture
There are 3 pillars every leader should use in their language to crush influence
Values
MVP
Heuristics
They are non negotiables
Individually, they aren’t unique
Together, they create a unique DNA called ‘your company’
https://t.co/5hloDZs133
In nature, heuristics are what enable ants to build massive ant farms or bees to build huge bee hives
We want to create these in our agency to build something well beyond ourselves
https://t.co/uF7hXnvoB2
The why behind the organization
Everyone, especially now, wants to strive for something more than a paycheck
Not having this in your business will make you obsolete real quick
https://t.co/MQ8aPnLX1P
Here are the 4 ways you should be using them
Dont tell someone how they can improve
tell them how they can improve using the values/heuristics
in 1 on 1s, on the fly, in all hands, in meetings
"I wanted to give a big shout out to Kelsie. Shes been displaying a lot of bias for action this quarter and was able to optimize our clients email campaign to net a $10,000 return. Great jobs Kels!"
in 1 on 1s, in all hands, in meetings
"remember, the goal of 8F is the change the way the world works. If were going to do that, we MUST, be world class. Im going to continue to push you to be your best until we get there."
https://t.co/JqSWgOECGX
start of or end of meetings, mid convos, really anytime you can mention
"were 40% of the way on our goal to help 1000 agencies. Lets keep pushing team!"
It must become a priority of yours as a leader to build this as a habit if you have more than 3 employees on your team
Join myself and 220 other agency owners in my slack community where we can scale together
https://t.co/04RuVZFfoj
More from Culture
@bellingcat's attempt in their new book, published by
@BloomsburyBooks, to coverup the @OPCW #Douma controversy, promote US and UK gov. war narratives, and whitewash fraudulent conduct within the OPCW, is an exercise in deception through omission. @BloomsburyPub @Tim_Hayward_
1) 2000 words are devoted to the OPCW controversy regarding the alleged chemical weapon attack in #Douma, Syria in 2018 but critical material is omitted from the book. Reading it, one would never know the following:
2) That the controversy started when the original interim report, drafted and agreed by Douma inspection team members, was secretly modified by an unknown OPCW person who had manipulated the findings to suggest an attack had occurred. https://t.co/QtAAyH9WyX… @RobertF40396660
3) This act of attempted deception was only derailed because an inspector discovered the secret changes. The manipulations were reported by @ClarkeMicah
and can be readily observed in documents now available https://t.co/2BUNlD8ZUv….
4) @bellingcat's book also makes no mention of the @couragefoundation panel, attended by the @opcw's first Director General, Jose Bustani, at which an OPCW official detailed key procedural irregularities and scientific flaws with the Final Douma Report:
@BloomsburyBooks, to coverup the @OPCW #Douma controversy, promote US and UK gov. war narratives, and whitewash fraudulent conduct within the OPCW, is an exercise in deception through omission. @BloomsburyPub @Tim_Hayward_
\u201cAllegations of our involvement with the intelligence services are of course false,\u201d says Bellingcat founder @EliotHiggins https://t.co/55V7sJV9or
— UnHerd (@unherd) February 15, 2021
1) 2000 words are devoted to the OPCW controversy regarding the alleged chemical weapon attack in #Douma, Syria in 2018 but critical material is omitted from the book. Reading it, one would never know the following:
2) That the controversy started when the original interim report, drafted and agreed by Douma inspection team members, was secretly modified by an unknown OPCW person who had manipulated the findings to suggest an attack had occurred. https://t.co/QtAAyH9WyX… @RobertF40396660
3) This act of attempted deception was only derailed because an inspector discovered the secret changes. The manipulations were reported by @ClarkeMicah
and can be readily observed in documents now available https://t.co/2BUNlD8ZUv….
4) @bellingcat's book also makes no mention of the @couragefoundation panel, attended by the @opcw's first Director General, Jose Bustani, at which an OPCW official detailed key procedural irregularities and scientific flaws with the Final Douma Report:
I woke up this morning to hundreds of notifications from this tweet, which is literally just a quote from a book I am giving away tonight.
The level of vitriol in the replies is a new experience for me on here. I love Twitter, but this is the dark side of it.
Thread...
First, this quote is from a book which examines castes and slavery throughout history. Obviously Wilkerson isn’t claiming slavery was invented by America.
She says, “Slavery IN THIS LAND...” wasn’t happenstance. American chattel slavery was purposefully crafted and carried out.
That’s not a “hot take” or a fringe opinion. It’s a fact with which any reputable historian or scholar agrees.
Second, this is a perfect example of how nefarious folks operate here on Twitter...
J*mes Linds*y, P*ter Bogh*ssian and others like them purposefully misrepresent something (or just outright ignore what it actually says as they do in this case) and then feed it to their large, angry following so they will attack.
The attacks are rarely about ideas or beliefs, because purposefully misrepresenting someone’s argument prevents that from happening. Instead, the attacks are directed at the person.
The level of vitriol in the replies is a new experience for me on here. I love Twitter, but this is the dark side of it.
Thread...
\u201cSlavery in this land was not merely an unfortunate thing that happened to black people. It was an American innovation, and American institution, created by and for the benefit of the elites of the dominant caste.\u201d @Isabelwilkerson
— Zach W. Lambert (@ZachWLambert) February 11, 2021
First, this quote is from a book which examines castes and slavery throughout history. Obviously Wilkerson isn’t claiming slavery was invented by America.
She says, “Slavery IN THIS LAND...” wasn’t happenstance. American chattel slavery was purposefully crafted and carried out.
That’s not a “hot take” or a fringe opinion. It’s a fact with which any reputable historian or scholar agrees.
Second, this is a perfect example of how nefarious folks operate here on Twitter...
J*mes Linds*y, P*ter Bogh*ssian and others like them purposefully misrepresent something (or just outright ignore what it actually says as they do in this case) and then feed it to their large, angry following so they will attack.
The attacks are rarely about ideas or beliefs, because purposefully misrepresenting someone’s argument prevents that from happening. Instead, the attacks are directed at the person.
