BC BUSINESS
Saved by @SteveeRogerr

How can the wine industry shift its message and approach to reach Millennials, given shifting generational values?

 If you want to reach a diverse audience, you have to hire a team that looks like it. "The good part of this is you have a consumer that wants your product. If you don't have people who are of that community, you're not going to sell to them." @SVBWine
When a person of color comes into your TR, they want to know they're going to be treated with respect. "Its Civility 101. It's not really very complicated." Devin Joshua @DJVino
Younger consumers are making the most effort to reduce alcohol consumption.
From Nielsen, top reasons for cutting back on wine center on health. "How do we [address] that in the wine business? We're still talking about long days and cool nights on back labels." Need to take this head on and address calories, e.g. Calories matter to consumers. @SVBWine
"We have to do a better job about the health benefits of wine, but we have to be clear that it's a lifestyle product, to be enjoyed in moderation... Some people are drinking less but better." @DJVino
After French Paradox broadcast, wine gained ground. Now we're losing share to other alcohol products. E.g. hard seltzer, which is perceived as healthier and also has calorie labeling.
"In the absence of facts, people will make up their own!... Wineries can help themselves by being more transparent at a brand level by explaining what's in the bottle." @DJVino
Re. wine and process transparency: "We have to be clever about it, because the anti-science movement will elevate, for example, sulfite as a negative. We have to be proactive. Otherwise it will be weaponized against our industry." @pmabray
In the last recession, recovery was slow. In this recession, the recovery is quicker, but the service economy workers especially are horribly impacted. "Some people call it a K-shaped recovery, because the people who are most vulnerable are still going down." @SVBWine
Fine wine sales recovered from Great Recession slowly. Now, the forecast looks positive if the young consumer gets on board and the economy stabilizes. The recovery might be much quicker this time. @SVBWine
Wineries self-report good financial position (2017 – 2020) but the number who say "rock solid" has fallen.
"The press is always looking for stories, because "if it bleeds, it leads." They ask me, are wineries going to go bankrupt? No. That's now how it works. A winery is not a restaurant. Wineries get sold. We're not going to see fewer wineries." @SVBWine
Three-tier is transforming. "There's a whole new category, now — which is essentially digital management." Wineries putting partnering with sites like Drizly, https://t.co/56inskuABM, others. @pmabray
"Wineries are also putting resources into digital marketing to keep feet off the street and increase efficiency. But it does change the margin structure." — @ahoopes
Parting shot from @pmabray echoing that digital is disrupting the traditional 3-Tier system and the criticality of re-evaluating margin as your cost structure changes.

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Cory Doctorow #BLM
Cory Doctorow #BLM
@doctorow
Google workers have announced their intention to form a union, under the auspices of @CWAUnion Local 1440. The union is called @AlphabetWorkers (Google maintains the legal and accounting fiction that it is a division of a holding company called "Alphabet").

1/


Speaking of legal fictions, the union is opening membership to "TVCs" - temps, vendors and contractors - employees who have deliberately misclassified so as to avoid paying them benefits or extending normal workplace protections to them.

2/

It's a bold move, a countermeasure to thwart the other commercial advantage from worker misclassification: by creating multiple categories of workers, bosses can pit employees against one another, by dangling privileges in front of one group but not the other.

3/

But it comes at a high price: to gain official legal recognition, more than 50% of eligible workers must join the union. By including more workers, the union is setting a higher bar for official status.

But the union has momentum: a series of high-profile googler uprisings - driven by official tolerance for sexual misconduct, complicity in US military drone programs, secret collaboration with Chinese surveillance and censorship, and more - show how radicalized googlers are.

5/
BUSINESS
Alexander Eliasson
Alexander Eliasson
@alexeliasson
Antares Vision $AV.IM is the world's leading Track & Trace (T&T) and Vision Inspection (VI) solutions provider for the life science sector.

With several catalysts ahead I've initiated a position in this insider-owned small cap 🔽

1/


Antares is the supplier to 10 of the 20 leading pharmaceutical companies in the world having installed +2000 serialisation lines at +200 production facilities in +60 countries.

2/


Antares offers - via software and hardware - the protection of products and brands through visual inspection systems for quality
control, Track & Trace solutions for anti-counterfeiting and supply chain transparency from the point of
production to the end consumer.

3/


All major governments have regulation rolling out in regards to prescription drug traceability.

Penetration, globally, is below 30% and is forecast to double by 2026.

4/


In regards to distribution of Covid-19 vaccines, IBM partnered with Antares to create a solution tracking raw materials and identify shortages. Monitor production yields across manufacturers, guarantee vaccine integrity and prevent counterfeits.

5/
BUSINESS
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balajis.com
balajis.com
@balajis
A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.

Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.

Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.

But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.

Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.

Substack and all the creator tools are just the start of this ecosystem.


The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.

V1 is link-in-bio, Substack, and sponcon.

V2 likely involves more angels & tokenization a la @tryrollhq. What else?

Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.

There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.

But that’d be quite valuable. If you are interested in doing this, please DM with demo.
BUSINESS
Andrew Finn
Andrew Finn
@finnscave
Young, early stage founder asked for any hiring thoughts - figured worth sharing with the twitter-verse if they can be helpful.

1a) Make people do the work they are going to do for you during the interview process.

1b) People talking about work and experience is basically useless, except to evaluate whether this job "makes sense" for someone at this stage of their life - do the dots connect or not? If you can convince people to do a contract project for a month first, even better.

2) Optimize for IQ/horsepower. Talent overruns experience in like 3-6 months and never looks back. If you love someone, but they are missing a skill, you're better off getting them to learn it than hiring someone more skilled but with less upside.

3) Optimize for low drama and ease to work with, in all ways. You want people who just want to get shit done and enjoy themselves, not people who want to bring their personal drama into the workplace.

4) People who went to the best state school in the state they are from, and were overqualified for that school, tend to be undervalued and have a great low ego/high execution/high IQ ratio. They have ivy league brains with middle class values.
BUSINESS
Carlos E. Perez
Carlos E. Perez
@IntuitMachine
The interview with CNBC of @chamath is a much watch because there is so much insight hidden underneath.

There are many things that caught my attention. The one thing was the abstraction that hedge fund strategies are all 'momentum' plays. What it seems to imply is that the marshaling of resources at an opportune time drives the future behavior of a stock.

From basic physics, we know that momentum is mass times velocity. So any 'momentum' tactic employs the variation of mass, velocity or both. Wrt stocks, mass is money and velocity is speed of trade.

We cannot argue that there are benefits of scale associated with having more money. Also, high-frequency trading has shown the value of high-speed trading. So in an abstract sense, market manipulation can involve a kind of momentum play.

The objective of stock trading is to buy a financial instrument at a low price and sell it at a higher price. The purpose of a momentum play is to front-run the decision process of other traders such that one acquires the assets before a decision is made.
BUSINESS

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Following @BAUDEGS I have experienced hateful and propagandist tweets time after time. I have been shocked that an academic community would be so reckless with their publications. So I did some research.
The question is:
Is this an official account for Bahcesehir Uni (Bau)?


Bahcesehir Uni, BAU has an official website https://t.co/ztzX6uj34V which links to their social media, leading to their Twitter account @Bahcesehir

BAU’s official Twitter account


BAU has many departments, which all have separate accounts. Nowhere among them did I find @BAUDEGS
@BAUOrganization @ApplyBAU @adayBAU @BAUAlumniCenter @bahcesehirfbe @baufens @CyprusBau @bauiisbf @bauglobal @bahcesehirebe @BAUintBatumi @BAUiletisim @BAUSaglik @bauebf @TIPBAU

Nowhere among them was @BAUDEGS to find
BUSINESS
Anu Satheesh
Anu Satheesh
@AnuSatheesh5
Importance of Famous Payyannur Pavithra Mothiram or Ring

Payyanur Sri Subramanya Swami Temple 🚩
Kerala

Temple, constructed by Parasurama is known as the 'Pazhani' of Kerala.The place got its name from 'Payyante Ooru' where Payyan is another name by which Subramanya was called.


There are references about this temple in Brahmanda purana. Muni Garga mentions this temple and the place to  the Pandavas when they were in Vanavasa. Temple was destroyed two times, once due to fire and then during the attack of Tipu Sultan.


Important tradition here is wearing of Pavithram by the temple priest. Pavithram is a sort of  ring worn during performing Vedic rituals or during the "pithrubali". Usually worn while performing Tarpana or Shradham. The traditional Pavitram is usually made of Dharbha grass
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Gareth Harney
Gareth Harney
@OptimoPrincipi
1) The Temple of the Divine Claudius was a vast temple complex on Rome's Caelian Hill, overlooking the valley that would later be occupied by the Colosseum. Though almost nothing now remains of the structure, its scale and grandeur once rivalled anything in the city.. #LostRome


2) The 'Claudium' was intended as a sacred complex to revere Claudius and the imperial cult. Construction began soon after the death and deification of the emperor in 54 AD, initiated by his widow Agrippina who was likely responsible for his supposed death by poisoning. #LostRome


3) The sprawling temple complex sat on a gigantic podium that spread across the Caelian Hill, measuring 180 x 200 metres; with towering retaining walls of travertine that raised the structure 20 metres above the valley below. #LostRome


4) The elevated sacred area was likely entered by steps facing the temple on the west side. The temple itself had a projecting hexastyle porch and was surrounded by gardens and a grand portico, probably the 'porticus Claudia' mentioned in Martial's 'On the Spectacles'. #LostRome


5) Statues of both Agrippina and Claudius’ ill-fated young son Britannicus, sculpted in sumptuous dark Egyptian greywacke, were discovered among the ruins on the Caelian Hill in 1651 – and had almost certainly been displayed in the temple precinct. #LostRome
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Aditya Todmal
Aditya Todmal
@AdityaTodmal
12 TRADING SETUPS which experts are using.

These setups I found from the following 4 accounts:

1. @Pathik_Trader
2. @sourabhsiso19
3. @ITRADE191
4. @DillikiBiili

Share for the benefit of everyone.

Here are the setups from @Pathik_Trader Sir first.

1. Open Drive (Intraday Setup explained)


Bactesting results of Open Drive


2. Two Price Action setups to get good long side trade for intraday.

1. PDC Acts as Support
2. PDH Acts as


Example of PDC/PDH Setup given
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Noah Smith
Noah Smith
@Noahpinion
1/OK, I should really write another thread about university-centric regional development, because I think people often make some (very understandable) mistakes when thinking about this issue.

2/The biggest myth, I think, is that universities help regions by educating locals as undergraduates.

Skeptics of universities say: "But most of the people who graduate end up leaving."

3/In fact, most of what a university does for a regional economy is NOT about educating local kids.

Educating local kids is good for the nation, but doesn't help a region much.

The way a university helps a region is through

4/Undergraduates usually leave town after graduation.

But university RESEARCH pulls in OTHER smart people from other regions, and they stay there.

Here's a paper showing that this is the main way universities increase a region's human capital:

5/Research also pulls in business investment.

Companies want to partner with university labs, so they can commercialize the technologies the labs produce. So they invest in the labs, and sometimes they even put their offices in the town.
SOCIETY