BC BUSINESS
Saved by @CodyyyGardner

The biggest story in tech no one’s talking about is Uber discovering they’d been defrauded out of $100M - or 2/3 of their ad spend.

And all bc Sleeping Giants kept bugging them to block their ads on Breitbart.

 I was so surprised when Kevin Frisch, Uber’s ex-Head of Acquisition reached out to me one day on LinkedIn to tell me he found this epic fraud bc they actually DID block their Breitbart ads but somehow the ads were still slipping thru. 🧐
Uber was in deep shit in 2017 because Sleeping Giants was on their case for their Breitbart ads, followed by #DeleteUber.

Kevin said in an interview last year that we were a pain in their ass and he wished we’d get hit by a bus lol

https://t.co/74s3AZPuHT
Uber DID actually quietly block their Breitbart ads early on, but our followers kept seeing them and so we kept tweeting @ CEO Travis.

Travis was seeing our tweets and would ping Kevin saying “WTF. Have you not handled this yet?”
So Kevin - who is embarrassed bc he had instructed all vendors to block Breitbart (!!) - figures out which ones are letting the ads slip thru & pauses them. It’s ~10% of their total budget, $150M.

A significant % when they’ve already lost so many riders due to #DeleteUber.
He braced for a big hit to new user acquisition. But what happened was...nothing. No change in performance.

Let’s do some math here. 10% of $150M is $15M. It seems like spending that $15M had NO impact at all on their business.
So where was this $15M going? For the first time, Kevin starts pulling log files & auditing vendors.

He begins seeing weird things like users clicking on ads and then being logged into Uber 2 seconds later...physically impossible.

Turns out their vendors were making shit up.
For ex, one ad network launched “battery saver” style apps in Google Play, giving them root access to your phone.

When you type the word “Uber” into your Google Play, it auto-fires a click to make it look like you clicked on an Uber ad and attribute the install to themselves.🤯
This shit is BRAZEN, right? So at this point, Kevin turns off 2/3 of their ad spend...and once again, no change in performance!!!

Over $100M worth of ads was doing jack shit. Uber’s customers were coming in organically, on the strength of their brand, WOM, referrals, etc.
After knocking out $100M in fraud, Kevin is now working with about $50M.

So now he turns to general campaign performance & optimization (the standard stuff) and realizes he can knock off another $20M in wasteful spend.
So in the end, Uber could have met all their growth & acquisition goals for about a little more than 1/10 of the price tag.

Lol.
Please listen to the whole extraordinary interview w/ Kevin & @themktgtoday!

Listen here:
https://t.co/gfZYQwyXy7
Btw, we’re uncovering the whole damn adtech grift in our newsletter, BRANDED.

Subscribe here!
https://t.co/kRChgX05Ic
The screenshots from my first tweet is from @AdContrarian’s newsletter. He keeps an eye on all the shenanigans.

Read more here:
https://t.co/PTvMZuSxHm

More from Business

Cory Doctorow #BLM
Cory Doctorow #BLM
@doctorow
The early Disney company had several near-death experiences, some due to exogenous shocks and some self-inflicted (bad labor practices, weird technology choices), and all through it, a power struggle between "Roy people" (finance) and "Walt people" (tech/art).

1/


After WWII, the company was transformed, with Roy ascendant and financial discipline the order of the day. Walt - who struggled with depression - sought desperately for an escape from the company.

2/

He came up with plans to outfit a train with traveling exhibits that he would drive around the country, putting thousands of miles between him and his brother.

3/

Another plan called for Walt to build an ambitious model train system and transform his role in the company to showing people around his trains.

4/

In 1953, Walt came up with the plan that stuck: a park called "Disneyland" that would be his own fiefdom, a commercial project that would justify the kinds of R&D and experimentation that Walt doted on and Roy looked on as high-risk, potentially ruinous follies.

5/
BUSINESS
Travis
Travis
@coloradotravis
It's endlessly fascinating how economic datapoints get interpreted.

When I was in charge of a P&L, the guy who ran Finance for us and I had what we called the 'shelf plan.'

There were maybe 3-4 of us who knew it existed.

What's a shelf plan?
1/

Well it's a plan you keep on the shelf (full FP&A model), that you hope you never have to use.

It reduces forward hires, cuts back various line items (typically ad spend, travel, that sort of thing).

Oh, it also has a big fat RIF in there.

That's why we don't talk about it.
2/

Why have a plan instead of winging it?

Because this is where companies (particularly young companies) sometimes err. They do little cuts - 2-3% here and there, preserving as much headcount as they can, that sort of thing.

This is incorrect.
3/

If you're at the point where you need to make material changes to your forward P&L, at 2-3% RIF will be followed by another.

And another.

And this series of progressive cuts will cripple morale, incrementally reducing the productivity of the staff you retain to survive.
4/

And so the shelf plan cuts deep.

Your goal is to go from being a peacetime machine to a wartime machine, so you gotta lean out quick. Can't do that without a plan, hence the need to have one.

~30% cut is what you need.

And then you need to tell everyone left they're safe.
5/
BUSINESS
Advertisement
Nick Huber
Nick Huber
@sweatystartup
There is a lot of bad advice floating around online when it comes to real estate investing.

Time for a stiff drink and some stuff you might not want to hear.

A thread 👇

Most real estate influencers spend 99% of their time trying to sound smart.

They purposely make things too complicated.

When you do this for a while you can tell if a property is worth buying with a napkin and 30 seconds.

The problem with being a big real estate PE firm:

You need to do good deals year after year and deploy 10s or 100s of millions in capital.

It’s a hamster wheel making others wealthy.

The advantage of being you:

One building like this can change your life.


Buying real estate that doesn’t cashflow well because values have risen 10% / yr for 10 yrs while wages have risen 3% / yr for 10 yrs is very risky.

I don’t care how long your interest rate is “fixed” for.

Markets are cyclical. Trends change. Bankruptcy is real.

If you don’t know anyone with money and you have less than $250k of your own cash real estate isn’t the best way to make money.

Even a $500k property (like the one pictured above) requires $150k down and another $100k in cash reserves.
BUSINESS
Jack Butcher
Jack Butcher
@jackbutcher
10 reasons your product will fail.

Words: @BrianNorgard

↓

1. Too complex


2. Can't be easily described
BUSINESS
Robert Sasu
Robert Sasu
@SasuRobert
Thanks to the growing number of people who @getMaiar & engage with the @ElrondNetwork ecosystem, the number of accounts doubled to over 320k & we’re over 2.5M TXs, an unprecedented adoption level for a 6 months-young mainnet.
#hypergrowth100 Day 40
Weekly #elrondtech ⬇️


1/ The Delegation Manager toolset has been released for testnet integrations, ahead of our imminent mainnet upgrade. It enables staking providers to set up & manage staking pools, nodes, fees & other parameters for their

2/ We updated the libp2p libraries to the latest release & found out that they work seamlessly with their old counterparts. Congrats @libp2p team for the effort put in backward compatibility. We know how complex that is.

3/ Redesigned the async call & token transfer syntax in our Arwen WASM VM. Interactions between contracts are now “return types”, which makes execution flow more intuitive. Callbacks have also been

4/ Arwen WASM VM updates continued:
- Integrated new Arwen and new features of Arwen into elrond-go. Added a set of integration tests for different scenarios.
- Fixed a bug in Arwen VM which did not let one contract to deploy multiple contracts.
BUSINESS

You May Also Like

Devdutta
Devdutta
@Devdutta96
Please please please take your cyber security seriously even if you don’t consider yourself a high risk person. Here are a few easy things to start with. 1/n

Switch from WhatsApp to Signal and enable disappearing messages. Most of us cannot stop using WhatsApp entirely but at least turn off back ups to Google Drive or iCloud. 2/n

Do not have private conversations using the messaging service on any social media platform like Facebook, Instagram or Twitter. 3/n

Switch from Gmail to ProtonMail or any other secure email service provider. 4/n


Switch from Google Docs to CryptPad or RiseUp Pad.
CYBER SECURITY , IT PRIVACY , CYBER SECURITY STEPS
Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
KANIPAKAM VINAYAKA, CHITOOR (AP)
#bharatmandir

Kani means wetland and Pakam means flow of water into wetland.
Kanipakam Vinayaka is swayambhu (self-manifested). The murti is in a well which is always full of water.


Once, there were three brothers. Each one had a handicap- Dumb, Deaf and Blind. They had a small piece of land for livelihood. For their field, they drew water from a well. One day, they found that the well had dried up so one of them started digging in the well.


His tool hit something and blood oozed out. They found a swayambhu murti of Ganesha here.
Villagers started offering coconut water which overflew into a channel. Hence the name Kanipakam.


The murti is still growing in size. At present, we see the knees and the abdomen only. The Kavacham (Armour) offered to Vinayaka 50 years ago doesn’t fit today.
Vinayaka is believed to be the upholder of truth. So people come here and swear before him to prove their innocence.
ALL
Advertisement
Brianne Kimmel \U0001f4ac
Brianne Kimmel 💬...
@briannekimmel
Shocking fact: Millennial men are less likely to work than any other age and gender demographic in America.

Today, there are 500,000 young men missing from the U.S. workforce.

Research suggests video games & improved leisure tech plays a role in the problem. 👇 Thread:

Following the 2007 to 2009 recession, 25 to 34 year old men exited high school with fewer middle-skill job opportunities than years prior.

During this time, we saw an increased number of men living with parents & choosing unemployment over lower paying jobs.

It's estimated that 24M millennials live w/ their parents.

1 in 4 living in their parents’ home neither go to school nor work.

What's more surprising? 9 in 10 who lived with their parents a year ago are still living there w/ no plans to leave.

Economists are calling millennial men a lost generation.

According to economist David Dorn:

“If you get to the point where you’re turning 30, you’ve never held a real job and you don’t have a college education, then it is very hard to recover at that point.”

Economists suggest this choosiness is a generational trait.

Forbes interview w/ a high school educated man:

"I’m very quick to get frustrated when people refuse to pay me what I’m worth."
“People feel that they have choice nowadays, and they
SOCIETY
Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193
Billy Bostickson 🏴👁&👁 ...
@BillyBostickson
Tip from the Monkey
Pangolins, September 2019 and PLA are the key to this mystery
Stay Tuned!


1. Yang


2. A jacobin capuchin dangling a flagellin pangolin on a javelin while playing a mandolin and strangling a mannequin on a paladin's palanquin, said Saladin
More to come tomorrow!


3. Yigang Tong
https://t.co/CYtqYorhzH
Archived: https://t.co/ncz5ruwE2W


4. YT Interview
Some bats & pangolins carry viruses related with SARS-CoV-2, found in SE Asia and in Yunnan, & the pangolins carrying SARS-CoV-2 related viruses were smuggled from SE Asia, so there is a possibility that SARS-CoV-2 were coming from
ALL
Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193
Billy Bostickson 🏴👁&👁 ...
@BillyBostickson
@EricTopol @NBA @StephenKissler @yhgrad B.1.1.7 reveals clearly that SARS-CoV-2 is reverting to its original pre-outbreak condition, i.e. adapted to transgenic hACE2 mice (either Baric's BALB/c ones or others used at WIV labs during chimeric bat coronavirus experiments aimed at developing a pan betacoronavirus vaccine)

@NBA @StephenKissler @yhgrad 1. From Day 1, SARS-COV-2 was very well adapted to humans .....and transgenic hACE2 Mice


@NBA @StephenKissler @yhgrad 2. High Probability of serial passaging in Transgenic Mice expressing hACE2 in genesis of SARS-COV-2


@NBA @StephenKissler @yhgrad B.1.1.7 has an unusually large number of genetic changes, ... found to date in mouse-adapted SARS-CoV2 and is also seen in ferret infections.
https://t.co/9Z4oJmkcKj


@NBA @StephenKissler @yhgrad We adapted a clinical isolate of SARS-CoV-2 by serial passaging in the ... Thus, this mouse-adapted strain and associated challenge model should be ... (B) SARS-CoV-2 genomic RNA loads in mouse lung homogenates at P0 to P6.
https://t.co/I90OOCJg7o
ALL