The Board Meeting
The Board of Directors was caught in a deadlock situation. A secessionist state, called Freedom's Charter by its hard-bitten inhabitants, had somehow spawned almost overnight the month before.
One of the more junior functionaries started, almost imperceptibly, as his implant pinged, information scrolling up his vision.
"We do have Marshall," offered the junior functionary. His voice was quiet, his tone a clear indicator of how well he knew the suggestion would be taken.
The meeting room was silent for a long moment. "Pardon?"
"The possibilities for collateral damage are not to be ignored," replied Societal Well-Being. A cold snap, like ice, had tinged her voice.
The junior functionary took the moment to step back into the shadows surrounding the conference room's table.
"I think you will find that, channeled correctly, Marshall makes a fine asset," came the whisper-quiet voice of the Director of Philosophies.
"And there's the problem," replied Societal Well-Being, not missing a beat.
She paused, letting that sink in. Sentry was the Societal Protectorate's direct national opposition, and a constant thorn in their side.
"What about his freedom?" offered Philosophies, shaking himself from the grim remembrance.
Communications shook his head. “He'd never believe it, and rightfully so. He hates us, everything we stand for.”
“I have,” replied Philosophies from across the table. “It was a...singularly fascinating experience.
“Perhaps,” answered Philosophies. “Perhaps he simply doesn't understand it. He is, after all, nothing more than a soldier, and an outdated one, at that.”
“Enough!” interrupted Societal Well-Being. She smacked her hand down on the table as she came to her feet, fire in her eyes.
“Well, what does he believe in?” asked Peace and Order, still smiling.
Peace and Order shrugged. “I still think that deploying Marshall is our best bet.
“Wait,” Technologies seemed to perk up. “He can't be traced to us?”
“The public can simply subpoena access to the information, Peace and Order.
“Indeed, it was!” laughed the Director of Peace and Order.
Societal Well-Being's eyes widened, and she sat up, uncrossing her arms. “No.”
“But we still use the Mk. 11S, don't we?” asked the Director of Communications. Peace and Order nodded.
“If you rewrote the programs,” said Societal Well-Being through gritted teeth.
Peace and Order held up a single hand. “Now, now, Societal Well-Being, lets not get overly-excited. Technologies and I aren't idiots. We didn't include those past failures in our records.
The Board nodded collectively. It was common practice, a tactic that kept the public safe, removing tainted concepts from the social consciousness.
The Board nodded collectively. It was common practice, a tactic that kept the public safe, removing tainted concepts from the social consciousness.
“How, exactly, are riots in the city going to help anything?” snarled Societal Well-Being. “Do you even understand the concept of the greater societal good?!”
More from Business
So while America was forced into a high percentage of unemployment, billionaires in America made 406 billion from their “essential” businesses.
I wonder how much came from the
Funny, this transfer of wealth from the poor citizens to the rich billionaires aided by lockdowns and tyrannical governors wasnt just isolated to America. Australia billionaires seemed to amass much wealth during a time record number of businesses
I wonder how much came from the
Funny, this transfer of wealth from the poor citizens to the rich billionaires aided by lockdowns and tyrannical governors wasnt just isolated to America. Australia billionaires seemed to amass much wealth during a time record number of businesses
AUSTRALIA: Country's billionaires are over 50% richer than they were this time last year, according to data from Bloomberg Billionaires Index.
— The Spectator Index (@spectatorindex) December 30, 2020
Introducing "The Balloon Effect"
Many businesses & creators have experienced a similar pattern of success.
From @MrBeastYT and @MorningBrew to @oatly and @Rovio.
Let's break down what "The Balloon Effect" is and examples of it in real life.
Keep reading 👇
1/ What is "The Balloon Effect"?
It is a particular pattern of growth.
It is not Instagram's growth trajectory.
It is not https://t.co/5axsTUKek6's growth trajectory.
"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.
2/ And then one day, one month, or one quarter...everything changes.
A business hits a tipping point and its trajectory shifts entirely.
Gradual growth turns to exponential growth & your brand and your size explode.
Like a step function.
3/ Now, you're probably wondering.
Why is it called "The Balloon Effect"?
Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).
Long unsexy slog 👉 Exponential tipping point.
4/ Initially, you turn on the faucet & water takes up space in the empty balloon.
Through effort you open the faucet, yet the results are unexciting.
But it's what must be done for water (or growth) to happen at all.
It's not sexy, but it's necessary.
Many businesses & creators have experienced a similar pattern of success.
From @MrBeastYT and @MorningBrew to @oatly and @Rovio.
Let's break down what "The Balloon Effect" is and examples of it in real life.
Keep reading 👇
![](https://pbs.twimg.com/media/Eqw8yoOWMAM-a-u.jpg)
1/ What is "The Balloon Effect"?
It is a particular pattern of growth.
It is not Instagram's growth trajectory.
It is not https://t.co/5axsTUKek6's growth trajectory.
"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.
2/ And then one day, one month, or one quarter...everything changes.
A business hits a tipping point and its trajectory shifts entirely.
Gradual growth turns to exponential growth & your brand and your size explode.
Like a step function.
3/ Now, you're probably wondering.
Why is it called "The Balloon Effect"?
Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).
Long unsexy slog 👉 Exponential tipping point.
4/ Initially, you turn on the faucet & water takes up space in the empty balloon.
Through effort you open the faucet, yet the results are unexciting.
But it's what must be done for water (or growth) to happen at all.
It's not sexy, but it's necessary.