@RomeenSheth @ampush @GatewayX Down!

🇺🇸#TreasonAgainstAmerica 1/12

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So I tried to explain the GameStop situation to some of my students using Pokémon. And I think what I said is mostly true so I figured I would share here (A thread)
#GameStop

Let’s say 10 Weedles costs $20. Weedle here is a metaphor for Gamestop’s stock

Ash Ketchum has 10 Weedles.

Gary Oak thinks he’s smart so he’s going to try and short Weedle. He borrows these 10 Weedles from Ash thinking that the price of Weedle will eventually go down. He sells them immediately thinking he can buy them again later at a lower price and return them to Ash then.

After seeing what Gary is planning, Brock and Misty talk to other Pokémon trainers and they all start buying up EVERY Weedle on the market. This will eventually force Gary to buy the Weedles from them. Remember, he needs to eventually return them to Ash since they were borrowed.

0/ If you’re an SMB operator and want to increase the value of your business, focus on 2 things above all else.

1. EBITDA: how much $ do you make
2. Risk: how reliable is the $ you make

Enough has been written about #1. Here are 5 things you can do to tackle #2:

[THREAD]

1/ All 5 of these tactics are a function of the same guiding principle:

Spend more time working ON the business, not IN the business.

Your job as CEO is to consistently:

- Identify opportunity
- Execute once
- Set process
- Delegate
- Fire yourself

With that said…

2/ Establish your focus

Most SMBs survive in the early days through 1-2 key customers.

If you do a good job, they'll give you more business.

That's the trap.

If it's not in your core focus, resist the urge.

If you don't you'll become a consulting firm for 1 customer.

3/ Eliminate Key Man Risk

SMBs are overly reliant on a small handful of individuals to run the operation.

Implication: Most knowledge about the business sits in the heads of a few people.

Take the time to develop strong Tier 2 management - this creates redundancy in the org

4/ Institute Operating Process

Strong Tier 2 management isn't good enough. You need knowledge to live in docs and systems, not just in brains.

Every dept should have a stand alone playbook.

An easy test: "how quickly can somebody that knows nothing about the dept. plug in?"

The freelancing blueprint 🧵👇

Disclaimer:

Freelancing is NOT for everybody, but it is for everyone 😎

Just give freelancing an honest attempt for a year.

If you enjoy it - cool.

If you don't - cool.

At least you tried.

Freelancing starts with a SKILL.

1. Learn how to make a website (Web Design).
2. Learn how to get sales for a business (Digital Marketing).
3. Learn Web Design and Digital Marketing.

I'd recommend option 3.

You're offering a once-off and monthly service.

Win-win.

Where do you learn this skill?

YouTube, Google and Udemy.

Don't overcomplicate it.

How do you make money from this skill?

Marketing and Branding.

This will help you get clients.