There are so many #HotTakes on the future of news and tech and digital this week. Now nearly half a year distant (and what a year - 2020, ugh!) from CEO and board @mcclatchy, I'd like to add a few thoughts: 1/

As @jbenton said in @NiemanReports : @mcclatchy transformation shows it STILL is possible NOW 'to be operationally profitable while still doing good journalism.' Not easy; Covid made it harder. But POSSIBLE and DONE by the great team in 2020 @mcclatchy. 2/
As @jbenton wrote: the #DIGITALTRANSFORMATION @mcclatchy 'shows a company that has managed the digital transition better than most; at last public count, it was making nearly half its ad revenue in digital and digital subscriptions were up 45% year-over-year.' Such focus 3/
On the future is digital is the SOLE way the still-powerful brands of local news and information will be able to have a business in the inevitable 'printless' future (Not today, not tomorrow, but printless someday) 4/
And the crisis in local news is relentless, unabating and by most measures WORSENING. More titles going dark; huge losses to our communities, because solely a blend of new digital startups AND existing footprint offer the scale 5/
In our civic life to provide, as Bentham said: the 'publicity that is the very soul of justice.' In @mcclatchy case, as @jbenton wrote: 'walloped by a virus it had no control over' and 'laden by 14-year-old debt' the company had to pursue a restructuring. That's the case. 6/
But: we need to find sustainable solutions to this growing public crisis in local news. And I - for one - say it is possible. And vital. 6/6
Oh - and perhaps this deserves a separate thread: the OPERATING building blocks of successful digital transformation do NOT change -- whether you are a billionaire proprietor or a hedge fund or a not-for-profit philanthropy: (6a)/
By focusing on fearless journalism, relentless customer engagement, standout digital products (HARD and $$$!) and a sensible focus on sustainable operating cash flow, publishers can accelerate digital success and build a sustainable local news business. (6b)/(6b)

More from Business

Introducing "The Balloon Effect"

Many businesses & creators have experienced a similar pattern of success.

From @MrBeastYT and @MorningBrew to @oatly and @Rovio.

Let's break down what "The Balloon Effect" is and examples of it in real life.

Keep reading 👇


1/ What is "The Balloon Effect"?

It is a particular pattern of growth.

It is not Instagram's growth trajectory.

It is not
https://t.co/5axsTUKek6's growth trajectory.

"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.

2/ And then one day, one month, or one quarter...everything changes.

A business hits a tipping point and its trajectory shifts entirely.

Gradual growth turns to exponential growth & your brand and your size explode.

Like a step function.

3/ Now, you're probably wondering.

Why is it called "The Balloon Effect"?

Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).

Long unsexy slog 👉 Exponential tipping point.

4/ Initially, you turn on the faucet & water takes up space in the empty balloon.

Through effort you open the faucet, yet the results are unexciting.

But it's what must be done for water (or growth) to happen at all.

It's not sexy, but it's necessary.
So I'd recommend reading this thread from Dave, but I thought about some of these policies, and how they fit into the whole, a lot, and want to offer a different interpretation.


I think California is world leading on progressivism that doesn't ask anyone to give anything up, or accept any major change, right now.

That's what I mean by symbolically progressive, operationally conservative.

Take the 100% renewable energy standard. As @leahstokes has written, these policies often fail in practice. I note our leadership on renewable energy in the piece, but the kind of politics we see on housing and transportation are going foil that if they don't change.

Creating a statewide consumer financial protection agency is great! But again, you're not asking most voters to give anything up or accept any actual changes.

I don't see that as balancing the scales on, say, high-speed rail.

CA is willing to vote for higher taxes, new agencies, etc. It was impressive when LA passed Measure H, a new sales tax to fund homeless shelters. And depressing to watch those same communities pour into the streets to protest shelters being placed near them. That's the rub.

You May Also Like

A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.