Total case study in expectation-setting by @JeffBezos.
If you want to understand how to communicate directly & candidly with employees, customers, partners, just read this...

More from Alex Lieberman ☕️
Amazon Web Services (AWS) is a $54 billion behemoth.
It's bigger than Marriott, Netflix, and Twitter...combined.
Yet 99% of us don't actually understand the business.
THREAD: The story of AWS & lessons we can learn from it
AWS is electricity for the internet.
It is the largest provider of on-demand, cloud computing services in the world.
With 33% of a $150 billion global cloud market, AWS makes our digital lives possible.
While you may not be AWS's customer, you sure as hell use it every day.
Here are some of its clients:
- Netflix
- Zoom
- Verizon Wireless
- Coinbase
- Vanguard
- https://t.co/Dqrc2Fvb9B
- Morning Brew
- GoPro
- Samsung
- Pinterest
- Snap
- FanDuel
So now, you hopefully buy why AWS important.
But how did it start?
Let's hop in our tweet thread time machine....
It's 2003.
You're Jeff Bezos & your business is growing like a weed.
1999: $1.64 billion (revenue)
2000: $2.76 billion
2001: $3.12 billion
2002: $3.93 billion
2003: $5.26 billion
But you have a serious problem...
It's bigger than Marriott, Netflix, and Twitter...combined.
Yet 99% of us don't actually understand the business.
THREAD: The story of AWS & lessons we can learn from it
AWS is electricity for the internet.
It is the largest provider of on-demand, cloud computing services in the world.
With 33% of a $150 billion global cloud market, AWS makes our digital lives possible.

While you may not be AWS's customer, you sure as hell use it every day.
Here are some of its clients:
- Netflix
- Zoom
- Verizon Wireless
- Coinbase
- Vanguard
- https://t.co/Dqrc2Fvb9B
- Morning Brew
- GoPro
- Samsung
- Snap
- FanDuel
So now, you hopefully buy why AWS important.
But how did it start?
Let's hop in our tweet thread time machine....

It's 2003.
You're Jeff Bezos & your business is growing like a weed.
1999: $1.64 billion (revenue)
2000: $2.76 billion
2001: $3.12 billion
2002: $3.93 billion
2003: $5.26 billion
But you have a serious problem...
You May Also Like
I'm going to do two history threads on Ethiopia, one on its ancient history, one on its modern story (1800 to today). 🇪🇹
I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹
Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹
References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹
I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):
The famous \u201cLucy\u201d, an early ancestor of modern humans (Australopithecus) that lived 3.2 million years ago, and was discovered in 1974 in Ethiopia, displayed in the national museum in Addis Ababa \U0001f1ea\U0001f1f9 pic.twitter.com/N3oWqk1SW2
— Patrick Chovanec (@prchovanec) November 9, 2018
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹

Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹

References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹
