How to build an audience using a content flywheel

(how people like @SahilBloom, @JamesClear and @jackbutcher build massive attention & audiences)

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Another month flew by. Here's your @closettools September stats!

MRR: $13475.49 (+6.90%)
Organic: 4633 (+7.47%)
Trials: 237 (+21.54%)
New Customers: 146 (+5.0%)

If you're just getting started Indie-hacking, this thread is for you.

I'll tell you how to get here.

THREAD 🔥👇

Market 💹

The market you chose is the most important facet of your Indiehacker journey. It doesn't have to be the best market, it just has to be right for the thing you want to build.

Pick a market that is growing, has needs that are paid for, and has demand for your product.

Product 👚

Start with your MVP and iterate slowly and intentionally. Introduce features at a good clip, but don't sacrifice quality.

Do your testing. Ship excellence. Write your documentation. Design with the user in mind.

Your customers will trust you.

Ideas 💡

It's true, ideas are worth nothing. Execution is all that matters.

However, your product idea(s) should solve problems.

It should make your customers more money, save them time, or both.

Make things that give them more of what they care about.

Patience 🧘‍♂️

It has taken me 3 years to learn the skills I needed to make this product (business). And another 1.5 years to get the product to the revenue it's at now.

This is a long-term game. Build valuable skills. Put your head down and execute.

My blueprint for transitioning from employment to entrepreneurship

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If you're looking to have more control over your life, finances, and future, keep reading. This is for you.

First, I'll talk about why someone would want to transition from employment to entrepreneurship.

Employment is fine. It works for the majority of people as a way to generate sustainable income and live a decent life.

Entrepreneurship isn't for everyone. If you don't desire it above most things, you won't stick with it long enough to succeed.

The first thing most people bring up when talking about employment vs. entrepreneurship is risk.

People assume it's risky to start a business, and that a traditional paycheck is a safer option for providing for your family.

There are many risks pursuing entrepreneurship, but there is no risk in *starting* a business.

You can start a business while still being employed. Then, if it fails you're not totally destroyed. You can try again.

Many see failing as a risk, but it's just part of the journey.

This is the blueprint I've followed to build my own business/income in ~4 years. This is how I learned to make websites + apps, learned SEO, learned how to write well, and how to grow my SaaS product.

👇

Get your time right by eliminating most entertainment and leisure.

Produce (work) more than you consume (watch/read/listen to entertainment).

Work intentionally, have fun intentionally, create a balance that you control. Free up a few (3-4) hours a day.

Use that new time to build new skills + knowledge by doing work for free for other people.

Do free work that helps save them time, make them money, or save them money (things that people will pay for).

Do a bit every day. Because it's free, there's less pressure to perform

Enhance learning by purchasing courses, reading books, and taking action to learn those skills by applying them to the free work you're doing.

Figure out what you like to do and what you don't like to do (do more of what you like to do and less of what you don't).

Figure out what works and what doesn't work (there's definitely a lot of advice out there that doesn't work or is contextual to the environment it works in).

SEO helped me generate over $350k in the last three years (over $200k in 2020 alone).

Indiehackers that focus on SEO tend to have more success than those who don't.

I'll break down what makes it so valuable.

THREAD

1. Demonstrated Demand 🗣

If people are searching for a solution to the problem they have, there's demand for a product that solves that problem.

There's no guessing. You can see the search volume for different markets to determine its size.

People want what you're selling.

2. Search Intent 🔍

SEO is so different from social media, simply because the people typing in keywords are warmer leads.

If you're on FB and see a promotion, it's mildly annoying. If you're on Google, you're looking for that thing anyways.

They're ready to buy something.

3. Ownership 👑

You hear it all the time - people say to write on your own blog, host your own email list, etc.

SEO allows you to do just that. It drives traffic to the most valuable assets you have. You don't need other platforms.

You can do whatever you want on your website.

4. Traffic Value 💰

I pay ~$2.5k/month for 3k clicks using Google search ads.

I also get an average of 250 clicks/day through SEO, working out to be 10500 clicks/month.

That's ~$8750 in free traffic every month.

Getting started with SEO 101:

If you to start getting some organic traffic from Google, but don't know where to start, here's how I recommend getting started.

I'll outline:

- On Site SEO
- Basic KW Research
- Longtail Traffic
- Content Approach

Let's go 👇

SEO is about trust.

Everything stems from trust.

If Google trusts your site, it will promote you to searchers.

If people trust your title(s), they'll click your links.

If people trust the content they are reading, they'll share & give backlinks.

Trust signaling is the goal.

How do you signal trust to Google?

- Fast page loads.
- Great user experience.
- Natural, human generated content.
- Bot readable content.
- Good schema structure.
- Long page dwell times.

Basically, providing great content and a great experience gives you a leg-up.

In search results, Google keeps track of these signals:

1. CTR (Click Through Rate) - When people see your titles, do they click them?

2. Bounce Rate - Do people immediately leave after clicking the link?

3. Page Dwell Time + Scroll Distance - Do people read your content?

Here's what you want:

High CTR
Low Bounce Rate
High Dwell + Scroll

✅ People are attracted to your titles.

✅ They actually make it to your fast-loading site.

✅ They stick around and read the content.

Check these boxes and you'll have a great foundation.

ULTIMATE GUIDE TO 21 and 200 Moving Average
SUNDAY THREAD 🔖
A trend Following System That will Help You Improve Trading immensely.

RETWEET AND SHARE 🔄
@kuttrapali26 @AmitabhJha3
#stocks #StockMarket
1/n

Moving averages
EMA and SMA
1. Exponential Moving Average (EMA) is similar to Simple Moving Average (SMA), measuring trend direction over a period of time.
2. However, whereas SMA simply calculates an average of price data, EMA applies more weight to data that is more current
2/

21 EMA : SHORT TERM TREND
1. Calculates the Average Price of past 21 days
2. A stock above 21 ema is in strong momentum , which will give pullbacks to 21 ema again and again.
3. Stock above 21 ema should never be shorted so as to stay with the trend
3/n

3. A stock which moves 10-15% above 21 ema will be too extended and hence will generally pullback
Stocks take dynamic support on 21 ema
4. You can Short only if its too extended like 15 to 20% from 21 ema ( Not advised )
#ADANIPOWER:
#pnbhousing
4/n

1. Whenever 21 ema is sloping upwards its called uptrend
2. Whenever 21 ema is sloping downwards its called dowtrend
3. Whenever 21 ema is sideways its called consolidation
⏫Buy in uptrend
⏬Sell in downtrend
Examples:
5/n

Story of Thumba Poo and Shiva

Thumba poo is a tiny white flower which grows in all areas. These flowers are used for treatment for sinus. Small children who have polyps in Nose are told to crush tumbha leaves and apply in nose part.
There is an interesting story of Thumba and

Mahadeva. Thumba flowers were not taken for Shiva Pooja. Saddened to this Thumba prayed sincerely and Mahadeva appeared before her.
She was surprised that Shiva had appeared before her. Instead of saying that she wants to under his feet always, she said
@SriramKannan77

She said that her feet should be on his head. Shiva accepted her prayers. It is because of this Thumba flower is placed in the head of Shiva Linga.
Shambo Mahadeva
Om Namah Sivaye
🙏🕉🙏

The Chanting of following names of Bhagwan Vishnu, immensely helps us in overcoming the obstacles in our daily life.
These names are from Sri Vishnu Sahasranama!
|. "Om Vashatkaaraaya Namaha" : For Success in Business.
||. "Om Aksharaaya Namaha" : For Success in Studies.

|||. "Om Bhuthabhavanaya Namaha" : For Good Health.
|V. "Om Paramaathmane Namaha" : For Self Confidence.

Src: VAK magazine from Chilkur Balaji Temple, Hyderabad - Sri @csranga
#SanatanaDharma #SanatanaSanskriti #Sattology

One needs to chant the following slokas 28 times to get rid of certain problems in life.
Om Hrushikesaya Namah - For Overcoming Bad habits
Om Vashatkaaraya Namah - For Success in Business, Interviews, visa interviews, building relationships

Om Srimate Namah - For Handsome appearance & wealth
Om Aksharaya Namah - For Education & better financial strength
Om Paramatmane Namah - For self employed people, for promotions and success in games.
Om Putatmane Namah - To remove mental stress & for mental peace

Om Sarmane Namah - For Job Satisfaction
Om Bhutadaye Namah -To amend soured friendship or any personal relationship
Om Dhatre Namah - For issueless couple
Om vidhatre Namah - Pregnant Ladies to Chant for healthy babies.
Chant the following 108 times :

If you are the CEO or CFO at a business who banks with SVB; here are some things you CAN do over the weekend

1. Build a 4 week rolling daily receipts and payments style cashflow forecast.

2. Gear up finance team to actualize & reforecast every AM by 10am

3. Schedule a Daily Cash Management Crisis call for 10am every day. CEO to chair

4. Redirect any future cash receipts / revenue into non SVB accounts. Don’t throw fresh money on the fire.

5. If SVB is your only current bank. Open accounts with 2 other AA or A rated banks.

6. Go supplier by supplier and grade them a, b or c
a - showstoppers
b - pay if you can
c - don’t pay

You want as few a’s as possible, ideally none.

7. Find out how to get your $250k FDIC cash.

8. If you are able to pull any deposits or bonds back into a non SVB account. Do it. Put hands on any liquid you can.

9. Communicate a salary deferral plan with your top team. CEO takes the most pain $ and %. Important signal.

10. Elevate sign off of all new POs to CEO and CFO jointly. Don’t sign any off.

11. Make a list of ‘survival headcount’. The bare minimum on which the business can operate.

You may need this to prioritize payroll later.

You can lose 40 pounds of fat,

And be in incredible shape in 4 months.

All you have to do is follow these 11 simple guidelines:

· Preparation meets expectations

What do you expect to be feasible for you? Can you let go of the things that got you here?

Never treat such an endeavor as a sprint. It's a marathon.

Set realistic goals.

There's only ONE shortcut to get there faster: DO THE WORK!

· Avoid processed food

Eating highly processed foods for just two weeks can lead to weight gain and body fat increase.

Eat real food.

Get 90% of your calories from single-ingredient nutrient-dense

· Studies indicate that a high-protein diet is essential for stimulating muscle growth and losing fat.

0.73–1 gram of protein per pound (1.6–2.2 g/kg) of body weight per day is best for maximizing muscle gain and losing that stubborn fat.

· Never trust your gut

Weigh and track your foods. Timestamp your eating habits.
Compare prices between going out and prepping at home.

This will give you actual numbers and the right education to move forward from being unaware to being actually aware.