The eight key components of a social media style guide

A thread 👇🏻👇🏾👇 (with a free template at the end)

RANI NAIKI DEVI AND THE BATTLE OF KASAHRADA

Mohammad Ghori, the young Ghurid Prince conquered Ghaznavids in Afghanistan in the year 1173 CE. He conducted some successful raids into the Indian territory, which even Mahmud Ghazni & the Persians couldn't do.

First&foremost,Ghori invaded states of Multan &Uch in India.After this he turned to southern states of Gujarat &Rajputana.Everybody knows this about Ghori,but what most pple r unaware of is the defeat he suffered at hands of Chalukyan Queen Naiki Devi in 1178 Battle of Kasahrada.

When he marched southwards, his first target was the prosperous fortified town of Anhilwara Patan.
It was the capital of Chalukyas(also known as Solankis of Gujarat) which was established by Vanraj of Chapotkata Dynasty in 8th century.

American historian Tertius Chandler states that it was the 10th largest city in the world at that time. The history of Chalukyas has been written by many historians, but the valour of the Great Queen Naiki Devi remains unsung.

Born to the Kadamba King Paramardin of Goa,Naiki Devi was well trained in sword fighting, horse riding, strategy & every other subject of Statesmanship. She was married to King Ajaypala of Gujarat who sat on throne in 1171CE. Unfortunately,the King died within 4 yrs of his rule.

Maker movement is doing to startups what startups did to corporations.

Here is why 👇

Startups fixed the problem of innovation, that corporations lack.

In big, slow corporations, innovation is a RISK and distraction from the core $$$ profitable business.

Agile startups could launch, iterate fast and eventually stumble upon new growing market opportunities.

However,

When a startup reaches product-market-fit, it has to 🚀 "grow at all costs" and reach market dominance before some giant corporation can replicate their new product and distribute it to their existing giant customer base.

Startup's "growth at all costs" often means growth at the expense of charging customers $$$ money.

Hence, to be sustainable, startups have to constantly chase investor money.

Startup teams spend more time finding and pleasing investors, than finding and pleasing customers.

95% of startups die because they run out of (investor) money + no business model + crazy investor expectations.

Same way corporations die, when unable to adjust to new technology and market shifts.

I am reading through reams of late-1920s communist poetry and easily my favourite title so far is: "To a Lady who Rejected a Poem about Spring as a Petit-Bourgeois Deviation"

The last lines:
"So here's my hat into the air,
Three cheers for your amazing hair,
For coal mines, and for turbines, too,
For steel, the Comintern and you!"

A not exactly graceful (though possibly satirical) title: "Lines Disassociating Myself from Yessenin and Supporting the Otherwise Unfounded Legend that I am a Foremost Proletarian Writer"

An excerpt:
"Goodbye verses of Yessenin
Goodbye literary slop-
You are not the line of Lenin
You are not the line of WAPP

Never shall I moan a
simple lyric from the heart
I'll devote my new corona
to the proletarian art"

The poet was Joseph Freeman, who published much of his revolutionary verse in the New Masses, a stylish journal of the interwar American literary Left.

WHO ARE VALAKHILYAS?

Valakhilyas are 60000 Rishis who are thumb-sized. They were born to Kratu and Kriya. Rig Veda says that they sprang from the hairs of Brahma.
They move in front of Surya dev’s chariot as Sun moves daily and
shine like brilliant lights due to severe tapasya.

Tamil literature says that the main task of Valakhilyas is to prevent human beings from being scorched. They absorb the excess heat from the sun by travelling in front of him. They, in turn, get energy from Skanda and Ma Durga. The food of Valakhilyas is only wind.
@SriRamya21

Once, Rishi Kashyap performed a yagna and invited all the Devas and Rishis to help him. Indra brought a whole mountain of trees for firewood. The Valakhilyas were hardly able to lift anything but leaves. Even when they were moving leaves, they fell into rain water puddles.

Indra made fun of them. So they cursed Indra saying that his slayer would be born as the son of Kashyapa. When Indra apologized, they modified the curse that the son shall be initially an enemy of Indra, but later will become his friend.

This son born later to Kashyapa was Garuda. He flew to Indraloka to get Amrita and defeated Indra.
Later, he restored amrit vessel to Indra and was honoured as the King of birds and as the mount of Sri Vishnu.
@JumbuTweeple @artist_rama