1. This is Marketing
2. Influence
3. The Choice Factory
4. Nudge
5. Good Strategy, Bad Strategy
6. Positioning
7. The Brand Gap
8. Breakthrough Advertising
9. Zag
10. No B.S. Guide to Direct Marketing
100 books that everyone should read once in their life: ЁЯз╡ЁЯз╡
1. This is Marketing
2. Influence
3. The Choice Factory
4. Nudge
5. Good Strategy, Bad Strategy
6. Positioning
7. The Brand Gap
8. Breakthrough Advertising
9. Zag
10. No B.S. Guide to Direct Marketing
1. Alchemy
2. Influence
3. What your customers wants and canтАЩt tell you
4. The Art of Choosing
5. Hooked
6. Webs of Influence
7. Predictably Irrational
8. Thinking Fast and Slow
9. Contagious
10. The Happiness Hypothesis
1. The Hard Thing about Hard Things
2. How to Win Friends and Influence People
3. Zero to One
4. Start With Why
5. The 4-hour Workweek
6. Rework
7. Think and Grow Rich
8. The 7 Habits of Highly Effective People
9. Shoe Dog
10. Grit
1. Psychology of Money
2. Rich Dad, Poor Dad
3. The Intelligent Investor
4. One Up on Wall Street
5. Beating the Street
6. The Millionaire Next Door
7. Random Walk Down Wall Street
8. Market Wizards
9. Your Money or Your Life
10. The Richest Man in Babylon
1. Atomic Habits
2. The Subtle Art of not Giving a F*ck
3. Deep Work
4. The Power of NOW
5. Make Your Bed
6. Show Your Work
7. The Alchemist
8. 12 Rules for Life
9. Do Epic Shit
10. Think Like a Monk
1. Attached
2. Secret
3. Getting the Love You Want
4. Hold Me Tight
5. The 7 Principles for Making Marriage Work
6. The 5 Love Languages
7. Mating in Captivity
8. I Hear You
9. All About Love
10. Eight Dates
1. Everybody Writes
2. Epic Content Marketing
3. They Ask You Answer
4. The Content Code
5. Conversation Marketing
6. Content that Converts
7. Inbound Converts
8. Brand Identity
9. Crushing It
10. Booming Digital Stars
1. On Writing Well
2. Bird by Bird
3. The ArtistтАЩs Way
4. Writing Down the Bones
5. Story Genius
6. The War of Art
7. The Elements of Style
8. Wired for Story
9. Steal Like an Artist
10. Big Magic
1. Everything is Figureoutable
2. Educated
3. To Kill a Mockingbird
4. The Courage to Teach
5. Ikigai
6. Power of Subconscious Mind
7. Attitude is Everything
8. You are a Badass
9. The Confidence Code
10. The Gifts of Imperfection
1. Talk Like Ted
2. Long Story Short
3. Writing Deep Viewpoint
4. The StorytellerтАЩs Secret
5. Nice Try
6. Stuck
7. Everything is F*cked
8. Great Adaptations
9. Sell With a Story
10. Unleash the Power of Storytelling
I am giving away 10 books of your choice to 10 random people (1 book to each person).
Comment below your favorite book and what you have learned from that book.
I hope you like the thread.
If you did:
-RT the first tweet and share it with your network.
-Follow @rajshamani for more insightful threads.
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The entire discussion around FacebookтАЩs disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didnтАЩt have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I canтАЩt speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didnтАЩt have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I canтАЩt speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
