Bad writers sell products.

Good writers sell stories.

Here's how to tell one in 5 simple steps 🧵⬇️

Step #1: Introduce The Protagonist

Every story has a hero.

That might be…

- Your reader
- A past customer
- A past client
- An organization
- Or you

Choose which one based on what your goal is.
Step #2: Introduce The Conflict

Every great hero needs something to overcome.

That might be…

- A problem
- A person
- An organization

Again, choose which one based on what your goal is.
Step #3: Describe The Battle

It’s time for your hero to fight the enemy.

Basic examples:

- A customer facing his health problems
- A client facing her low profitability problems

Whatever it is, share details about the struggle.

That’s how you inspire emotion in your reader.
Step #4: Describe The Victory

The next step in every great story is the protagonist winning.

In marketing, that’s usually with the help of whatever you’re selling.

Your health product led to getting healthier, your service led to increasing profits, etc.
Step #5: Describe The Transformation

You want your reader to *feel* the victory.

So, go into detail about how much the protagonist transforms and how amazing their life becomes because of it.

Sell the transformation.
Conclusion

Storytelling is an essential piece of writing and marketing.

Learn the basics, and you’ll be able to grab attention, cultivate it, and turn it into $$.

Hit the link below for more long-form education like this:

https://t.co/HKiiTn3j5Y

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.