Bad writers sell products.

Good writers sell stories.

Here's how to tell one in 5 simple steps 🧵⬇️

Step #1: Introduce The Protagonist

Every story has a hero.

That might be…

- Your reader
- A past customer
- A past client
- An organization
- Or you

Choose which one based on what your goal is.
Step #2: Introduce The Conflict

Every great hero needs something to overcome.

That might be…

- A problem
- A person
- An organization

Again, choose which one based on what your goal is.
Step #3: Describe The Battle

It’s time for your hero to fight the enemy.

Basic examples:

- A customer facing his health problems
- A client facing her low profitability problems

Whatever it is, share details about the struggle.

That’s how you inspire emotion in your reader.
Step #4: Describe The Victory

The next step in every great story is the protagonist winning.

In marketing, that’s usually with the help of whatever you’re selling.

Your health product led to getting healthier, your service led to increasing profits, etc.
Step #5: Describe The Transformation

You want your reader to *feel* the victory.

So, go into detail about how much the protagonist transforms and how amazing their life becomes because of it.

Sell the transformation.
Conclusion

Storytelling is an essential piece of writing and marketing.

Learn the basics, and you’ll be able to grab attention, cultivate it, and turn it into $$.

Hit the link below for more long-form education like this:

https://t.co/HKiiTn3j5Y

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A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.

Legacy site *downloads* ~630 KB CSS per theme and writing direction.

6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices

https://t.co/qyl4Bt1i5x


PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.

735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices

https://t.co/w7oNG5KUkJ


The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.

The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.
A THREAD ON @SarangSood

Decoded his way of analysis/logics for everyone to easily understand.

Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen

1. Keeps following volatility super closely.

Makes 7-8 different strategies to give him a sense of what's going on.

Whichever gives highest profit he trades in.


2. Theta falls when market moves.
Falls where market is headed towards not on our original position.


3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result

He believes in a market operator, if market mover sells volatility Sarang Sir joins him.


4. Theta decay vs Fall in vega

Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.