A month ago our ads were really struggling. CTR was at an all time low of around 0.6% and CPC was up to nearly $4. We were still profitable, but not very happy.

Today we're at 1.35% CTR and our CPC $2.22. This has given us a 35% decrease in CPA.

Here's what we did...

1) Tested, tested, tested. But not small variations or tweaks. Big things. New offers, new landing pages, drastically different creative types.

https://t.co/rlGXiwyIQ1
2. The first big win came from when we launched this ad. Very different than anything we'd ran before. Thumbstop was over 40% and CTR was near 1%. But it wasn't converting so well...
3. I was pretty happy with that CTR, until I launched this ad... It had our highest CTR to date of nearly 2% and CPCs were under $2. Huge for us. Plus it's running to a customizable bundle, which has a higher AOV.
4. Here's a static version that also did well. These 2 ads allowed us to re-stabilize performance and scale quite a bit with a much lower CPC and CPA that we had just 2 weeks ago.
5. Scrolling through IG, I saw this post we put up. I figured our designer got the idea from the NY Post ad. I had an idea and figured let's give it a shot. CTR has been nearly a 3% and CVR and AOV are excellent. In fact...
6. ...It's become our top spending and most efficient retargeting ad this month. Why? Well we're actually running the traffic to the article, which is a lot more engaging and "funnel appropriate" for someone browsing FB in consumption mode, not buy mode...
7. ...Then, the article engages and provides enough social proof to buy. By the time they get there, they're so sold that they buy more than if they just went to a pdp.
8. Now for our last test, we ran a founder application/tutorial. This ad has nearly a 2% CTR, but it has an insane avg watch time of 11 seconds, so we're rewarded with lower CPMs. The result is our best ad by far since this iOS thing and an in platform ROAS of over...
9. ...2.0 across our account at the moment. Here's the ad... The interesting thing is we're testing it from our page and her personal page, and her personal page is performing 20% better across all metrics. Crazy, right?
10... BTW, that founder is my mom. She's mad at me because I didn't get this ad of her approved, but I told her it's doing so well that I won't take it down now even if she hates how it looks. Love you mom.
11. My takeaways are:

1. Take big risks when testing. New offers and drastically different creative concepts might be what's needed right now.

2. Do more whitelisting. Like today.

3. Run traffic to different types of pages that engage the prospect where they're at.
12. Here's my master plan based off these learnings:

TOF - Whitelisted education style ads from Founder page leading to an advertorial style LP written for this purpose. LP will lead to custom bundle, or quiz.

MOF /BOF- Whitelisted influencer tutorial/reviews for social proof
13. If you enjoyed this, I have nothing to sell. Just trying to share what's working for us in the hopes it helps someone out there. Feel free to connect and provide any feedback or ask any questions.

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कुंडली में 12 भाव होते हैं। कैसे ज्योतिष द्वारा रोग के आंकलन करते समय कुंडली के विभिन्न भावों से गणना करते हैं आज इस पर चर्चा करेंगे।
कुण्डली को कालपुरुष की संज्ञा देकर इसमें शरीर के अंगों को स्थापित कर उनसे रोग, रोगेश, रोग को बढ़ाने घटाने वाले ग्रह


रोग की स्थिति में उत्प्रेरक का कार्य करने वाले ग्रह, आयुर्वेदिक/ऐलोपैथी/होमियोपैथी में से कौन कारगर होगा इसका आँकलन, रक्त विकार, रक्त और आपरेशन की स्थिति, कौन सा आंतरिक या बाहरी अंग प्रभावित होगा इत्यादि गणना करने में कुंडली का प्रयोग किया जाता है।


मेडिकल ज्योतिष में आज के समय में Dr. K. S. Charak का नाम निर्विवाद रूप से प्रथम स्थान रखता है। उनकी लिखी कई पुस्तकें आज इस क्षेत्र में नए ज्योतिषों का मार्गदर्शन कर रही हैं।
प्रथम भाव -
इस भाव से हम व्यक्ति की रोगप्रतिरोधक क्षमता, सिर, मष्तिस्क का विचार करते हैं।


द्वितीय भाव-
दाहिना नेत्र, मुख, वाणी, नाक, गर्दन व गले के ऊपरी भाग का विचार होता है।
तृतीय भाव-
अस्थि, गला,कान, हाथ, कंधे व छाती के आंतरिक अंगों का शुरुआती भाग इत्यादि।

चतुर्थ भाव- छाती व इसके आंतरिक अंग, जातक की मानसिक स्थिति/प्रकृति, स्तन आदि की गणना की जाती है


पंचम भाव-
जातक की बुद्धि व उसकी तीव्रता,पीठ, पसलियां,पेट, हृदय की स्थिति आंकलन में प्रयोग होता है।

षष्ठ भाव-
रोग भाव कहा जाता है। कुंडली मे इसके तत्कालिक भाव स्वामी, कालपुरुष कुंडली के स्वामी, दृष्टि संबंध, रोगेश की स्थिति, रोगेश के नक्षत्र औऱ रोगेश व भाव की डिग्री इत्यादि।
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This is a pretty valiant attempt to defend the "Feminist Glaciology" article, which says conventional wisdom is wrong, and this is a solid piece of scholarship. I'll beg to differ, because I think Jeffery, here, is confusing scholarship with "saying things that seem right".


The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.


Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)


There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.


At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?