The EXACT script that got a positive response from a $1B+ company - Blue Origin

(Bezos’ Space Travel company 🚀)

In just ONE week of outreach

[THREAD]

Every outreach message needs to get 5 things right:

1. Crisp, relevant to their role, personalized
2. Relevance + calling out a PAIN POINT
3. How other people EXACTLY like them are solving the SAME pain point
4. How THEY will benefit
5. Question CTA to gauge interest
AND

You need to Fit all of this in less than 100 words
This was the email we sent

Let’s break it down
1. Opening
How to write a good opening?

Make it relevant and a genuine compliment. Can go the Personalized lines route that @blackhatwizardd taught in CEM

Or, you can simply find bits of information that would apply to batches of your prospects.

this is what we did
2. Relevance & Pain Point

The second sentence of your email needs to answer:

Why is he emailing ME?
Is this worth reading?

And it needs to do it in as few words as possible
How do you do that?

- Call out your prospect (by profession, title, role)

- Put a finger on their PAIN - something they struggle with on a day-to-day basis

- Ask a question
SOCIAL PROOF

@blackhatwizardd taught this

But many doing it wrong

You need to show how other people EXACTLY like your prospect are solving the EXACT same problem using your UNIQUE method

Read that again.

All the words in uppercase are that way for a reason
Frame your social proof so that it looks like your solution was handcrafted just for them

But how do I create a unique method? I'm only offering SEO...

Here's how
4. Your offer and how they benefit

Give a unique spin to what you do

NOT "we’ll do seo to rank you on google"

INSTEAD
"we’ll use data-backed keyword prioritization to get you organic traffic that converts"

embed direct benefit in your offer
even better if its a $$ amount
5. CTA

Keep this simple

Gauge interest

OR, ask for a call

Which one works better depends on your target prospects. Test and find out.
That's it.

Here's how we did it in this email:
Use these 5 elements to create your email scripts.

Frameworks > scripts

Never run out of winning messaging

Hmu if you have questions 💪

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Please add your own.

2/ The Magic Question: "What would need to be true for you


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“Gun to the head—what would you decide now?”

“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”

4/ Other Q’s re: decisions:

“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”

“What’s end-game here?”

“What does success look like in a world where you pick that path?”

5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:

“What would the best version of yourself do”?
"I lied about my basic beliefs in order to keep a prestigious job. Now that it will be zero-cost to me, I have a few things to say."


We know that elite institutions like the one Flier was in (partial) charge of rely on irrelevant status markers like private school education, whiteness, legacy, and ability to charm an old white guy at an interview.

Harvard's discriminatory policies are becoming increasingly well known, across the political spectrum (see, e.g., the recent lawsuit on discrimination against East Asian applications.)

It's refreshing to hear a senior administrator admits to personally opposing policies that attempt to remedy these basic flaws. These are flaws that harm his institution's ability to do cutting-edge research and to serve the public.

Harvard is being eclipsed by institutions that have different ideas about how to run a 21st Century institution. Stanford, for one; the UC system; the "public Ivys".