I've sent over 100k cold emails in the past 5 years

Here are 10 audits of emails that landed in my spam folder

A thread 🧵

I've booked thousands of appointments for my clients with brands like Cargill. Bed Bath & Beyond and more so you could say I know a thing or two about cold emails

In this thread you'll learn a little bit about
- copywriting
- email deliverability
- good cold email practices
If you're doing anything that requires financial information, ALWAYS include a full signature because you need to seem trust worthy

No scammer is including their full signature
If you're selling web dev and you said that you noticed "elements" that are wrong on the site

Clearly state the elements in the cold email or its obvious you're just trying to bait me
Cold emails are to set appointments

Not to sell straight off the emails

Nobody is pulling out their credit card to purchase a service off your site from a cold email
Real viruses are sent via attachments so that is exactly why you never send attachments in your cold emails

People will assume that it is a virus and not engage
Never apologize in the cold email for sending a cold email

That literally makes no sense
In your cold emails, always remember ONE OFFER per ONE COLD EMAIL

Don't offer multiple things

It makes it hard to get crystal clear in your copy and makes your prospects have to think more

You want to eliminate the work for them as much as possible
In your cold emails

Only use black text

- no bolds
- no highlights
- no different colors

NONE OF THAT
You want to avoid using links in your cold emails

They get picked up by spam filters unless you use a private engagement network that clicks your links in your email and marks the email as safe to train the algorithm in believing your email is safe
Never assume the prospect is interested in what you're selling
If you're cold emailing a generic industry, don't use industry specific terms

Educate them
If you enjoyed this, please:

1. Retweet the first tweet
2. Follow me @NickAbraham12 for more

Comment below what else you would add 👇

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Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.

https://t.co/FBfXhUrH5d


Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.


...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.


Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.

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