How do Content Creators actually make money?
Here are 10 ways:

A THREAD
#threadsbyAP

If you are an aspiring Content Creator or just curious to know how Creators actually sustain themselves, read on.

Disclaimer: I have tagged a few creators ONLY as References & examples for the points mentioned.
1. PLATFORM REVENUE: YouTube runs ads in the videos uploaded by the creators & shares a part of the Ad-revenue with the Creators!
Lately Facebook has also started doing this.
This model provides good revenue for the creators.
Ajey Nagar @CarryMinati & Amit @iAmitBhadana are two of the top YouTube earners (owning to the volume of subscribers) and Aakash Chopra @cricketaakash & Nas @nasdaily are two of the top creators on Facebook.
2. BRAND DEALS: The most common & also the highest revenue generators for Creators - BRANDS! Brands pay creators to promote or integrate their products in the content released on public platforms.
Ironically, most audiences try to avoid branded content... while this is most important for the Creators’ survival.
Ashish @ashchanchlani & Gautami-Abhyudaya @SlayyPoint are among the popular creators often engaged by brands.
3. LICENSING CONTENT: This is predominantly applicable to Music!
Creators are able to generate royalties from platforms where the music is published.
Bilal Shaikh @emiwaytweets & Raghav @raghavsachar are independent artists who license their content.
4. MERCHANDISE: Some Creators are also able to create a brand themselves & monetise it by selling Merchandise as an extension of their personality / content.
Youthiapa is the merchandise brand of @Bhuvan_Bam launched with @Rohitonweb .
Mumbiker Nikhil @emNikhil launched Label MN & more recently Prajakta Koli @iamMostlySane launched her Mostly Sane merch!
5. E-BOOKS: Creators share their knowledge or a modified version of their content in the form of an eBook.
They are able to sell this to their audience.

@gumroad is a popular platform used by many creators for selling their eBooks, etc.
6. COURSES / WEBINARS: Creators share their skills / knowledge / expertise by creating Courses in their niche!
These are delivered to the audience in the form of cohort-based courses, pre-recorded courses, etc.
Saloni @salonisriv , @AliAbdaal & @rajshamani are some of the creators who have been hugely successful in this regard... by creating valuable courses loved by the audience.
7. SUBSCRIPTIONS: Certain creators separate their content into Premium & Regular(if I may divide it that way). The Premium content is offered at a certain Fee.

You often see a JOIN button below a YT video, which is subscription for Premium content.
Twitter is also testing the ‘Super Fans’ feature where creators can charge a fee for premium content. @Twitter
8. AFFILIATE MARKETING: You will often notice that there are LINKS / URLs mentioned in a video or the description. These links take you to an external website of a product mentioned in the video.

If you click on such a link & make a purchase, the Creator earns a % of the sale.
Please note that as a customer there is no additional cost or charge to you. You get the product at the regular cost itself... while the Creator is able to make a small % for their contribution.
Ankur @warikoo & @rachana_ranade are two of the best Affiliate marketers who organically integrate affiliate links in their content.
Ankur recently used this mode to generate good money for a girl’s education! #respect
9. SELLING DIGITAL CONTENT: NFTs, photos, digital art, etc. are all examples of pieces that a Creator can sell to make money.
10. TIPPING: Yes you read that right! Creators make some money, albeit very little, through Tipping! And there are platforms like @buymeacoffee who help creators with this.
Tipping is also seen during Gaming streams. Audiences contribute during the stream. @mythpat & @UjjwalGamer ‘s streams are evidence of this.
While there seem to be many options for Creators to make money, it is NOT EASY!
You first need to BUILD A COMMUNITY! An audience that engages with you, interacts with you & makes you a part of their lives.
I had earlier written a Thread on Content Creation as a Career.. check it out if you haven’t read it yet 👇🏻 https://t.co/CEhc6kfs4M

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#ஆதித்தியஹ்ருதயம் ஸ்தோத்திரம்
இது சூரிய குலத்தில் உதித்த இராமபிரானுக்கு தமிழ் முனிவர் அகத்தியர் உபதேசித்ததாக வால்மீகி இராமாயணத்தில் வருகிறது. ஆதித்ய ஹ்ருதயத்தைத் தினமும் ஓதினால் பெரும் பயன் பெறலாம் என மகான்களும் ஞானிகளும் காலம் காலமாகக் கூறி வருகின்றனர். ராம-ராவண யுத்தத்தை


தேவர்களுடன் சேர்ந்து பார்க்க வந்திருந்த அகத்தியர், அப்போது போரினால் களைத்து, கவலையுடன் காணப்பட்ட ராமபிரானை அணுகி, மனிதர்களிலேயே சிறந்தவனான ராமா போரில் எந்த மந்திரத்தைப் பாராயணம் செய்தால் எல்லா பகைவர்களையும் வெல்ல முடியுமோ அந்த ரகசிய மந்திரத்தை, வேதத்தில் சொல்லப்பட்டுள்ளதை உனக்கு

நான் உபதேசிக்கிறேன், கேள் என்று கூறி உபதேசித்தார். முதல் இரு சுலோகங்கள் சூழ்நிலையை விவரிக்கின்றன. மூன்றாவது சுலோகம் அகத்தியர் இராமபிரானை விளித்துக் கூறுவதாக அமைந்திருக்கிறது. நான்காவது சுலோகம் முதல் முப்பதாம் சுலோகம் வரை ஆதித்ய ஹ்ருதயம் என்னும் நூல். முப்பத்தி ஒன்றாம் சுலோகம்

இந்தத் துதியால் மகிழ்ந்த சூரியன் இராமனை வாழ்த்துவதைக் கூறுவதாக அமைந்திருக்கிறது.
ஐந்தாவது ஸ்லோகம்:
ஸர்வ மங்கள் மாங்கல்யம் ஸர்வ பாப ப்ரநாசனம்
சிந்தா சோக ப்ரசமனம் ஆயுர் வர்த்தனம் உத்தமம்
பொருள்: இந்த அதித்ய ஹ்ருதயம் என்ற துதி மங்களங்களில் சிறந்தது, பாவங்களையும் கவலைகளையும்


குழப்பங்களையும் நீக்குவது, வாழ்நாளை நீட்டிப்பது, மிகவும் சிறந்தது. இதயத்தில் வசிக்கும் பகவானுடைய அனுக்ரகத்தை அளிப்பதாகும்.
முழு ஸ்லோக லிங்க் பொருளுடன் இங்கே உள்ளது
https://t.co/Q3qm1TfPmk
சூரியன் உலக இயக்கத்திற்கு மிக முக்கியமானவர். சூரிய சக்தியால்தான் ஜீவராசிகள், பயிர்கள்

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🌿𝑻𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝒂 𝑺𝒕𝒂𝒓 : 𝑫𝒉𝒓𝒖𝒗𝒂 & 𝑽𝒊𝒔𝒉𝒏𝒖

Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W


Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela


The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.


One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.


Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"