MEGA THREAD🧵: 15 Headline Writing Tips With Real Examples

1/

Invoke Your Reader's Imagination With Specifics.

Never choose many vague words when a few specific ones will do the job much better.
2/ Cut The Corporate "Gobbly Goop"

A thesaurus gets you an MBA. But simple words are “the grease” allowing the best headlines to go far.
3/ Write To The Crocodile Brain 🐊🧠

Big numbers, dense facts and difficult words are hard for the brain to process.

Seek out ways to turn tough concepts into REAL visual concepts that get the attention of the crocodile brain.
4/ Turn The Energy Up!

If you can imagine someone reading your headline and then promptly falling asleep, it's probably time for a rewrite.
5/ Never Convince. Use Curiosity To Pull Them In.

Nobody likes to be sold. But everyone loves a little intrigue.
6/ Say What Your Audience Is Thinking, But Is Afraid To Voice Aloud

Your audience is wondering how you stack up. So don’t be afraid to tell them the truth.
7/ Write Like People Speak

What would a friend say over cocktails? The more you can make your copy sound like a REAL person spoke it, the better it will perform.
8/ Make It Clear You Can Solve Your Customers' Problems.

Never trade cleverness for clarity.
9/ Mitigate The Risk Of Making The Wrong Choice

Nobody likes to feel like a fool. Everyone loves the comfort of a good return policy.
10/ Write About The Ways Your Product Is *Actually* Used

Position your product as the perfect solution to people’s problems by talking about specific use cases instead of vague ideas.
11/ Don't Expect A Feature To Carry Your Conversions

Never rely on your features to do EVERYTHING for you.
12/ The Most Powerful Word In Marketing Is Free

Free samples. Free trials. Free downloads. Free quizzes. There’s a reason these phrases are tied to some of the biggest companies in history.

Free turns heads and earns the click.
13/ Deliver One Message ... Or Deliver None!

Optimize around one goal, one message, and one action.
14/ Don’t Talk AT Your Audience. Talk TO Them.

The more you can talk TO your customers, the better your copy will do.
15/ Don't Stuff Your Copy With Technical Terms. Stuff It With Benefits.

Your customers don’t care about the technical names you use. They care about what your product does for them.
RT if you agree with these rewrites!

And if you want even more copywriting tips, I have a free daily newsletter that marketers seem to love.

Oh and I shamelessly bribe you with a couple free gifts to join

:)

Check it out here: https://t.co/4MK9vTvibm

More from All

ChatGPT is a phenomenal AI Tool.

But don't limit yourself to just ChatGPT.

Here're 8 AI-powered tools you should try in 2023:

1. KaiberAI

@KaiberAI helps you generate beautiful videos in minutes.

Transform your ideas into the visual stories of your dreams with this Amazing Tool.

New features:
1. Upload your custom music
2. Prompt Templates
3. Camera Movements:

Check here

https://t.co/ivnDRf628L


2. @tldview TLDV

Best ChatGPT Alternative for meetings.

Make your meetings 10X more productive with this amazing tool.

Try it now:

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3. ComposeAI

Use ComposeAI for generating any text using AI.

It’s will help you write better content in seconds.

Try it here:

https://t.co/ksj5aop5ZI


4. Browser AI

Use this AI tool to extract and monitor data from any website.

Train a robot in 2 minutes to do your work.

No coding required.

https://t.co/nNiawtUMyO
How can we use language supervision to learn better visual representations for robotics?

Introducing Voltron: Language-Driven Representation Learning for Robotics!

Paper: https://t.co/gIsRPtSjKz
Models: https://t.co/NOB3cpATYG
Evaluation: https://t.co/aOzQu95J8z

🧵👇(1 / 12)


Videos of humans performing everyday tasks (Something-Something-v2, Ego4D) offer a rich and diverse resource for learning representations for robotic manipulation.

Yet, an underused part of these datasets are the rich, natural language annotations accompanying each video. (2/12)

The Voltron framework offers a simple way to use language supervision to shape representation learning, building off of prior work in representations for robotics like MVP (
https://t.co/Pb0mk9hb4i) and R3M (https://t.co/o2Fkc3fP0e).

The secret is *balance* (3/12)

Starting with a masked autoencoder over frames from these video clips, make a choice:

1) Condition on language and improve our ability to reconstruct the scene.

2) Generate language given the visual representation and improve our ability to describe what's happening. (4/12)

By trading off *conditioning* and *generation* we show that we can learn 1) better representations than prior methods, and 2) explicitly shape the balance of low and high-level features captured.

Why is the ability to shape this balance important? (5/12)

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🌿𝑻𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝒂 𝑺𝒕𝒂𝒓 : 𝑫𝒉𝒓𝒖𝒗𝒂 & 𝑽𝒊𝒔𝒉𝒏𝒖

Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W


Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela


The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.


One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.


Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"