What are you selling?
And what is the end goal for the end user?
How close can you get to achieving that?
Quantify it
How to create an irresistible offer.
That would be DUMB to say no to.
FOR AGENCIES
///SHORT THREAD
What are you selling?
And what is the end goal for the end user?
How close can you get to achieving that?
Quantify it
Let's say I run Facebook ads for carpet cleaners.
End goal for my client is more customers.
Since I cannot control their sales process, the closest I can get is getting them leads.
With $500 in ad spend, I can get 100-150 leads for my carpet cleaning clients.
The fastest way to get clients is having a guarantee.
Ironically, you cannot guarantee results with marketing.
BUT, you can predict.
I can guarantee my carpet cleaners 50 leads a month without losing sleep at night.
^^
(I actually landed clients with that btw)
It works.
However, you may not always meet the guarantee.
That's okay, dont sweat it.
What would you rather have:
Landing 10 clients w/ the guarantee and not delivering for 3.
OR
Landing 2 clients with no guarantee.
You pick.
You want to reduce risk as much as possible.
Because you want to make it EASY for someone to say "Yes"
So let your clients know what happens if you dont deliver.
Your options:
>> money-back
>> money-back + $1k
>> next month free
>> work free til you deliver
Seriously.
But dont fuck yourself up by offering something you cant deliver.
For carpet cleaners, I can do:
50 leads guaranteed or your money back (not including ad spend)
People love new shit.
That's why people buy the new iPhone even tho it's the same shit as the last one.
So position your system as something new to the market (even if its not)
Give it a name.
I used to call mine:
THE GONE VIRTUAL CAMPAIGN
Over deliver with your offer.
Have shit that has nothing to do with your system but it can help your client.
And position it as a "Free" bonus.
I used to do a Google Business Page setup or revamping their FB page as the bonus.
The sky is the limit.
❤ Like and retweet the first tweet.
Let's fucking kill it in 2021.
I'll send you the exact email script I used to land my first client in 3 days.
Plus some SOPs and a tracking sheet.
👇👇
https://t.co/UYG331Idjp
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This is NONSENSE. The people who take photos with their books on instagram are known to be voracious readers who graciously take time to review books and recommend them to their followers. Part of their medium is to take elaborate, beautiful photos of books. Die mad, Guardian.
THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN
If you come for Bookstagram, i will fight you.
In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)
Beautifully read: why bookselfies are all over Instagram https://t.co/pBQA3JY0xm
— Guardian Books (@GuardianBooks) October 30, 2018
THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN
If you come for Bookstagram, i will fight you.
In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)
First thread of the year because I have time during MCO. As requested, a thread on the gods and spirits of Malay folk religion. Some are indigenous, some are of Indian origin, some have Islamic
Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits
Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their
Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time
Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods
i wonder if you can make a thread bout witchcraft in malaysia.. or list of our own local gods/deites..
— r a y a \U0001f319 (@lcvelylilith) February 20, 2020
Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits
Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their
Animist ceremonies of a religious or magical nature were normally held for the purpose of divination or making a request. This would either be done at a keramat or at a shrine similar to the Thai spirit houses or Chinese roadside shrines pic.twitter.com/I1hliyi0x3
— \u2745\u1710\u170b\u1713\u170e (@uglyluhan) June 16, 2019
Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time
Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods
