1/ .@rrhoover wasn't a founder that investors typically like:

- He was solo.
- He was non-technical.

He built and sold @ProductHunt to @AngelList for $20M and is now a VC with @weekendfund.

Here
are Ryan's smart tactics to build PH into an industry-known brand... 👇👇👇

2/ Ryan hated hourly pay because he was paid the same whether he did a good or bad job.

He hunted for cheap electronics and flipped them on eBay for a profit. He sold between $150k - $200k in merchandise in high school and college.

He learned he enjoyed hunting for products.
3/ Ryan used to blog a lot.

He knew email was a great channel for re-engaging his audience. His post "Email-First Startups" outlined companies that started as emails, and it went viral on Twitter and Hacker News.

However, the popular narrative was that email was dead and dumb.
4/ Being non-technical and contrarian, Ryan built an email list as Product Hunt's MVP.

He built it in 20 minutes and got a few hundred subscribers.

Email worked. All his users were active in their inboxes. Email let Ryan experiment with content in ways websites wouldn't allow.
5/ Ryan already built a small following from his years of writing about products and from helping @nireyal write "Hooked."

This following became Product Hunt's first few hundred users.
6/ Press was a good early channel.

Ryan wrote for Fast Company "How We Got Our First 2,000 Users Doing Things That Don’t Scale."

Hilariously, his entire goal with that article was to get Product Hunt an additional 1,000 users! 💀😂
7/ Ryan used Twitter to grow too.

As users submitted products, Ryan spent his first hour every morning finding the products' makers on Twitter. He'd invite them to join PH to answer questions and join the discussion.

Twitter and press alone got PH to several thousand users.
8/ When Ryan applied to Y Combinator, PH was growing 50% MoM for three months already.

Although he thought being solo and non-technical hurt his case, he applied after encouragement from @garrytan, @alexisohanian, @KatManalac & @supalyt.

He raised PH's Series A right after YC.
9/ Since he's non-technical, Ryan built PH's team to be remote, by necessity rather than choice.

@andreasklinger joined Ryan as CTO. He was in Vienna and recruited engineers from his network in Europe.

Andreas and Ryan came together with a shared passion for the PH community.
10/ Ryan also had a hot take on customer support.

To him, user complaints were chances to engage his users, not a cost center.

He Command-Tab'd to TweetDeck constantly and saw every PH mention. His responses were so quick that the community felt personable and approachable.
11/ Today, Product Hunt is still the go-to destination for makers to launch new products.

Within my founder circles, everyone takes their PH launch very seriously. PH can move the needle so much that some of my friends take weeks or months to prepare for their PH launch.
12/ Follow @rrhoover! He's great on Twitter.

If you liked this thread, follow @dillonzfo. I tweet daily threads about smart moves by smart people to make money.

If you like investing, I'm building Steady Capital so you can invest in real estate for $100: https://t.co/aRDSj4c29A

More from All

#தினம்_ஒரு_திருவாசகம்
தொல்லை இரும்பிறவிச் சூழும் தளை நீக்கி
அல்லல் அறுத்து ஆனந்தம் ஆக்கியதே – எல்லை
மருவா நெறியளிக்கும் வாதவூர் எங்கோன்
திருவாசகம் என்னும் தேன்

பொருள்:
1.எப்போது ஆரம்பித்தது என அறியப்படமுடியாத தொலை காலமாக (தொல்லை)

2. இருந்து வரும் (இரும்)


3.பிறவிப் பயணத்திலே ஆழ்த்துகின்ற (பிறவி சூழும்)

4.அறியாமையாகிய இடரை (தளை)

5.அகற்றி (நீக்கி),

6.அதன் விளைவால் சுகதுக்கமெனும் துயரங்கள் விலக (அல்லல் அறுத்து),

7.முழுநிறைவாய்த் தன்னுளே இறைவனை உணர்த்துவதே (ஆனந்த மாக்கியதே),

8.பிறந்து இறக்கும் காலவெளிகளில் (எல்லை)

9.பிணைக்காமல் (மருவா)

10.காக்கும் மெய்யறிவினைத் தருகின்ற (நெறியளிக்கும்),

11.என் தலைவனான மாணிக்க வாசகரின் (வாதவூரெங்கோன்)

12.திருவாசகம் எனும் தேன் (திருவா சகமென்னுந் தேன்)

முதல்வரி: பிறவி என்பது முன்வினை விதையால் முளைப்பதோர் பெருமரம். அந்த ‘முன்வினை’ எங்கு ஆரம்பித்தது எனச் சொல்ல இயலாது. ஆனால் ‘அறியாமை’ ஒன்றே ஆசைக்கும்,, அச்சத்துக்கும் காரணம் என்பதால், அவையே வினைகளை விளைவிப்பன என்பதால், தொடர்ந்து வரும் பிறவிகளுக்கு, ‘அறியாமையே’ காரணம்

அறியாமைக்கு ஆரம்பம் கிடையாது. நமக்கு ஒரு பொருளைப் பற்றிய அறிவு எப்போதிருந்து இல்லை? அதைச் சொல்ல முடியாது. அதனாலேதான் முதலடியில், ஆரம்பமில்லாத அஞ்ஞானத்தை பிறவிகளுக்குக் காரணமாகச் சொல்லியது. ஆனால் அறியாமை, அறிவின் எழுச்சியால், அப்போதே முடிந்து விடும்.

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The chorus of this song uses the shlokas taken from Sundarkand of Ramayana.

It is a series of Sanskrit shlokas recited by Jambavant to Hanuman to remind Him of his true potential.

1. धीवर प्रसार शौर्य भरा: The brave persevering one, your bravery is taking you forward.


2. उतसारा स्थिरा घम्भीरा: The one who is leaping higher and higher, who is firm and stable and seriously determined.

3. ुग्रामा असामा शौर्या भावा: He is strong, and without an equal in the ability/mentality to fight

4. रौद्रमा नवा भीतिर्मा: His anger will cause new fears in his foes.

5.विजिटरीपुरु धीरधारा, कलोथरा शिखरा कठोरा: This is a complex expression seen only in Indic language poetry. The poet is stating that Shivudu is experiencing the intensity of climbing a tough peak, and likening

it to the feeling in a hard battle, when you see your enemy defeated, and blood flowing like a rivulet. This is classical Veera rasa.

6.कुलकु थारथिलीथा गम्भीरा, जाया विराट वीरा: His rough body itself is like a sharp weapon (because he is determined to win). Hail this complete

hero of the world.

7.विलयगागनथाला भिकारा, गरज्जद्धरा गारा: The hero is destructive in the air/sky as well (because he can leap at an enemy from a great height). He can defeat the enemy (simply) with his fearsome roar of war.