(without knowing how to code)
1/ Eliminate the "fallacy of expertise"
When you get started, you can't worry about "am I an expert?"
If you do, you'll never get started.
Instead, make a list of your accomplishments, big and small, over the last 2-3 years.
What skills did you learn during this period?
2/ Identify your interests
Inside of the list you just created, will be things you loved doing and hated doing.
Sorry, but you can't scale misery.
Choose something you built skills in, that you also enjoy doing/talking about/writing about.
This will be your core focus.
3/ Find the "you" from 2-3 years ago
Your goal is to find people who are just like you, but much earlier in their journey.
Where do they hang out online? Try places like:
- FB Groups
If you can't find them, use tools like @sparktoro to help.
4/ Create content
Next, it's time to establish credibility.
Here are some easy ways:
- Tweet threads
- Step-by-step guides
Show the people 2-3 years behind you that you understand their challenges & have solved them before.
This will gain you a small following.
Today, it’s doing >$3 MILLION in ARR growing 20% per month.
Here’s the story...
I keep a long list of biz ideas that I've come up with over the years
Last Jan, I decided to stop trying to find the “perfect” biz
Instead, I’ll start a few!
If there is a big mkt, a clear value prop, I can build the right team and I have an “unfair advantage” I will start it
Worst case, I shut it down.
But I wanted more shots on goal...
So here’s the story: I’ve invested in 10+ DTC brands. I meet with their marketing teams regularly.
I am consistently surprised by how UNproductive the “in-house” teams are. What they get done in a quarter takes an @ampush team <1 month.
I started to ask why…
It turns out in-house marketing teams don’t typically leverage “off-shore” talent.
Both McKinsey and Goldman had huge teams overseas to do all the “rote” work of consulting/finance.
Formatting slides, reporting data, reach outs, simple research, etc.
They get 73M monthly traffic & have 13M backlinks 🤯
Learn everything about Canva’s kickass marketing 🧵
1. Investigating Canva's SEO success
2. Canva's website structure & internal linking
3. Wait, but did Canva do this at scale?
4. Key takeaways
Thread continues below 👇
Learn actionable lessons from real entrepreneurs on Instagram now —
1/ Investigating Canva's SEO success
A) Firstly, let's investigate Canva's top sub-folders
Sub-folders are basically sub-parts of your websites. Different pages are organised under these sub-folders.
This will tell us where Canva's majority of traffic is coming from.
Traffic produced by sub-folders
1) /create — 3.3M
2) /templates — 1.2M
3) /colors — 1.5M
4) /graphs — 348K
5) /learn — 1.1M
But what's the strategy behind creating these specific pages?
Well, to understand that, we'll first have to learn what search intent means.
B) Search intent basically tells you the intention behind a search query.
There are 4 types of intent:
1) Informational - to gain information
2) Navigational - navigate to a page
3) Investigation - search or compare something
4) Transactional - buy an asset
3 years later:
- 100M+ impressions
- $1.7M in online income
- 4 successful revenue streams
I started writing online every day.
Here's my simple 4-step process.
Step 1: Ideate rapidly
What’s the fastest way to come up with ideas?
I created my own content matrix in Notion.
- Choose a topic
- Match it to a style
- Write a quick headline
- Repeat until you have 10 ideas
Much of writing is about systems.
Step 2: Choose a solid format
Struggling to format your writing?
There are so many tools out there to help.
I am loving @typeshare_co
They have beautiful templates built right in for inspiration.
No better way to get started.
Step 3: Edit ruthlessly
No easier way to lose a reader than unclear writing.
So, once I'm done, I pass my writing through @HemingwayApp
It tells me:
- The grade level
- Poor word choices
- Poor sentence structure
Paste in your writing and see where you can simplify.
@HemingwayApp Step 4: Distribute widely
99% of people waste distribution opportunities.
You've already written something.
Why not share it everywhere that's relevant?
I use @Hypefury to send my content to multiple platforms.
The tool is powerful as hell.
But 98.8% forget 20% of what they read.
Here are 10 threads you must re-read:
Topic: How to Get Rich
How to Get Rich (without getting lucky):— Naval (@naval) May 31, 2018
Topic: How to Get Lucky
How to Get Lucky (without being rich):— George Mack (@george__mack) January 6, 2022
Topic: How to Win
Topic: How to Get More Value Out of Time
If you're 47 or younger, you're a time billionaire.— Joe Portsmouth (@joe_portsmouth) November 21, 2021
Are you using that time wisely?
THREAD: How to get more value out of your time.
It can be daunting to make a career shift to web3, especially for those who don’t code.
There are new roles that don’t exist in other industries, and recruiting seems informal and network-based.
A mini-guide 🧵
1. Start by learning blockchain fundamentals.
a16z crypto startup school, which @jessewldn spearheaded, is a great resource for understanding the foundations of crypto and web3.
Don't skip this step because it clarifies the how & why of web3!
2. Immerse yourself in the industry by consuming the top information sources:
@forefront__ - social tokens/DAOs
@banklessDAO - DeFi
@OurNetwork__ - on-chain metrics
@ljxie - all things web3
& my newsletter
Tip: when you find projects you’d like to learn about, search for those founders’ podcast interviews to deep-dive into how they think.
3. Follow people on Twitter. Twitter is the “layer 0” of web3, where a lot of the networking & information flow happens.
Here are some good lists of who to
Who to follow in web3 \U0001f9f5— Coopahtroopa.eth \U0001f525,\U0001f525 (@Cooopahtroopa) November 23, 2021
Here are the best techniques you can use to rank higher in Google 👇
Answering the searchers' intent is key
Anyone who's doing a Google search wants 1 of 4 things.
Let's dive in all 4
1. Informational intent
These are queries like "turkey recipe", local weather and how-to's.
People are looking for help on how to get things done. They'll do it themselves. You just need to give them the right tools.
2. Navigational intent
People using these keywords are looking for something specific. A brand like "Hypefury" for example.
It's not hard to rank for competitors but you won't get a lot of traffic out of it. Focus on the comparison intent (which we'll talk about in a sec)
3. Transactional intent
This is used when people want to buy. The search results are littered with ads and it's pay-to-play.
It's really hard to rank high on these types of keywords AND get any meaningful organic traffic. This is where Google makes its money.
A multi-thread thread 🧵👇
1/ Observe → Learn → Commit → Engage: Crypto moves insanely fast. Zoom out and observe macro-level trends before you dive in. Develop a thesis for the space and true conviction over the technology. If you understand "the why", then "the how" will become more clear over time.
2/ Study the market and get your mind and body healthy. Web3 consumes you; It's not just a rabbit hole 🐇 🕳, It's more like a black hole that sucks you in and never lets you escape. Develop balance first. Clarity of thought and specialized knowledge is paramount.
3/ Study the Macro environment and develop conviction: If you are reading this, you have probably heard @RaoulGMI, @balajis, and @JoshuaRosenthal, but if not go listen to their epic podcasts and theses around the market.
4/ Maintain healthy habits: Web3 favors clear thinking, so take care of you mind and body. Get sleep. Read. I have a copy of @Navalmanack on my desk, and it is my absolute go-to for inspiration.
Enter the Side Door.
Let's break it down 👇👇👇
Let’s set the stage. Imagine you’re in college and it’s Friday night.
It’s been a long week and it’s the party of the year at the local bar.
Awesome - you’re all set to go.
You get there and run into a huge problem.
There’s a massive line outside.
You do what most people do.
You stand in line in the freezing cold for an hour.
You’re tense and starting to worry.
You frantically call a friend of yours who managed to get in.
- Is there room inside?
- Any way you can talk to the bouncer for me?
- Is my (questionable...at best) ID going to get me in?
You leave your destiny up to the fate of the universe.
This is what most people do with their careers.
They take the front door AKA they do what everyone else is doing.
And what happens?
Well they get the same results as most people.
It’s hard to stand out and get the job you want.
How to Win (without talent or luck)
20+ principles compiled from the most impressive leaders and thinkers in the world.
20 Ways to Stand Out in a Hiring Process (that don’t involve your resume)
You can stand out without fancy degrees or credentials—learn how.
The hiring process is ultra-competitive.— Sahil Bloom (@SahilBloom) May 31, 2021
But you\u2019ve incorrectly been told that the only way to stand out is by having fancy degrees and credentials.
THREAD: 20 ways to stand out in a hiring process (that don\u2019t involve your resume):
Common Interview Questions (& how to nail them)
Interviews suck—proper preparation makes them suck slightly less.
The interview process is ultra-competitive.— Sahil Bloom (@SahilBloom) August 7, 2021
But with proper preparation, it is possible to stand out.
THREAD: 20 common interview questions, what they really mean, and how to nail them:
How to Write Cold Emails (or DMs)
Because one lucky break can make all the difference…
One cold email can change your life.— Sahil Bloom (@SahilBloom) October 24, 2021
Here's how to write a great one:
Today we're at 1.35% CTR and our CPC $2.22. This has given us a 35% decrease in CPA.
Here's what we did...
1) Tested, tested, tested. But not small variations or tweaks. Big things. New offers, new landing pages, drastically different creative types.
Reminder to self: Take big swings with creative and offer testing.— Cody Plofker (@codyplof) October 25, 2021
Our top 3 ads this month are all either new offers, funnel types, running from a different FB/IG, or drastically different creative types.
Take big swings. It just might pan out.
2. The first big win came from when we launched this ad. Very different than anything we'd ran before. Thumbstop was over 40% and CTR was near 1%. But it wasn't converting so well...
3. I was pretty happy with that CTR, until I launched this ad... It had our highest CTR to date of nearly 2% and CPCs were under $2. Huge for us. Plus it's running to a customizable bundle, which has a higher AOV.
4. Here's a static version that also did well. These 2 ads allowed us to re-stabilize performance and scale quite a bit with a much lower CPC and CPA that we had just 2 weeks ago.
It’s been grueling. We don’t share these lessons enough.
So I decided to do that over the last month.
The feedback has been awesome - 25k new followers in 1 month.
Here’s a roundup of all of the threads 👇
Why Bolt is the first tech unicorn to shift to a 4 day work
The biggest lesson I\u2019ve learned in building a $4B company:— Ryan Breslow \U0001f57a (@ryantakesoff) September 23, 2021
It\u2019s all about the people.
I\u2019m thrilled to announce today that Bolt is the first tech unicorn to officially shift to a 4 day work week.
Here\u2019s why we did it and how we came to the decision \U0001f447\U0001f447\U0001f447
I’ve built both a $4B company and a $1B company over the last 7 years.
Here are the 12 mindset rules that got me
Over the last 5 years, I built a $4B company.— Ryan Breslow \U0001f57a (@ryantakesoff) September 20, 2021
Sounds awesome right?
Not until recently.
I made every mistake imaginable.
The toughest part was getting my head right.
Here are the 12 mindset rules that I\u2019ve developed.
We 10X’d our company in the last 10 months.
Here are the 10 tactics to making every day
At Bolt we grew from $400M to $4B in the last 10 months.— Ryan Breslow \U0001f57a (@ryantakesoff) September 28, 2021
That's a 10x in 10 months.
This wasn\u2019t an accident, but it also wasn\u2019t a given.
The shift? We started making EVERY day count.
What exactly does that mean?
Let's break it down \U0001f447\U0001f447\U0001f447
We’ve closed more deals in the last 90 days than in all of Bolt history.
Here are 10 tips on how to negotiate your best
In the last 90 days, we\u2019ve closed more deals than ever before in Bolt\u2019s history.— Ryan Breslow \U0001f57a (@ryantakesoff) September 25, 2021
These deals alone have added billions to our valuation
This wasn't an accident.
We completely changed how we negotiate deals.
Here are 10 tactics we use today to negotiate Bolt\u2019s best deals:
Three years later, he was the most famous copywriter in the advertising industry.
And became known as the Father of Advertising.
Here are 7 tips from the legendary copywriter 🧵
1/ Learn Who You're Writing For
“The consumer isn't a moron. She is your wife."
Your copy should touch on:
-Who you’re writing for
-How that person thinks
-What that person needs
Let research shape your copy
Let your voice fuel it.
2/ Know The Product
“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”
Learn every detail about the product/industry/audience before you write.
Then unleash your unconscious mind and fuel the big ideas.
3/ Nail The Headline
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Deadlines determine if the consumer’s interest is piqued enough to read the copy.
4/ Get Specific
"The more informative your advertising, the more persuasive it will be."
Most people won't make decisions without being informed…
The informed, act.
The specifics will give consumers the confidence that acting is the right choice.
@italic is now open for everyone — no membership required ❤️🔥
We raised $37M from Canaan & an all-star consortium of 100+ founders 💰
Having grown up in a manufacturing family, I'm proud to follow in my parents' footsteps to serve manufacturers.
2/ Why open Italic?
a. Manufacturing is pure economies of scale (volume📈 →prices📉), & our scale can now sustain our radical prices.
b. We seek to enable everyone to live well—that means delivering the highest quality product at the lowest price, to as many people as we can.
3/ We've overhauled our membership, now called Italic Bold. We wanted it to be so good, it feels like you're stealing from us.
For $60/yr, you get
💰 $120 credit
💰 Double referral bonus
💰 Credits for product reviews
💰 Exclusive sales
... and lots more
4/ New https://t.co/32G6S4yamI
We rebuilt Italic from scratch to deliver a modern shopping experience while honoring the rich history we've inherited with our name.
Fun fact: our font is 99% the same as the font used in the 1400s by the Aldine Press (creators of Italic) 🤯
5/ We raised $37M led by Canaan & >100 top angels.
@byronling1 is joining our board as we accelerate our product expansion & infrastructure.
This brings our total financing to $50M and will establish Italic as the predominant direct-from-manufacturer marketplace in the West.
Few provide any real value.
Here are 7 that do: 🧵
1/ Attend the Ivy League:
Always thought it would be cool to go to an Ivy League school?
Here's your chance.
Free lecture notes, exams, and videos from
2/ Millions of books: Available for free.
Booklists seem to be all the rage recently on Twitter.
(I'm guilty of posting a couple myself)
Instead of a list, here's a link to a library full of them.
"A web page for every book ever
3/ Talks from a wide-ranging group of thinkers & doers.
If you enjoy TED, you should check out 99U "The Talks."
Past speakers include executives and creators from the New York Times, Netflix, Google, &
4/ I love documentaries.
As you know, many can be found on the major streaming services.
What you may not know? There are literally thousands of others available for free.
Here's a good place to
Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them.
Here's a breakdown🧵
1/ Spoiler alert: humans are visual animals.
Our eyes move 3-4x per second to process information and we can analyze an image in as little as 13 milliseconds.
2/ In 2014, Netflix consumer research showed that thumbnail artwork:
◻️ is "the biggest influencer...to watch content"
◻️ is the focus of 82% of browsing time
A user looks at one for only 1.8 seconds. If they can't find Netflix content in 90 seconds, they'll leave the app.
3/ Consequently, Netflix uses an elaborate thumbnail selection process for each of its 200m+ users.
The process is called aestethic visual analysis (AVA), which starts by pulling all the frames from a video.
For reference: a 1hr episode of "Stranger Things" has 86k frames.
4/ In a process known as "Frame Annotation", each frame is tagged with metadata identifying key variables:
◻️ Frame #
◻️ Brightness / Contrast
◻️ Nudity probability
◻️ Face / skin tone
Here are the five worst mistakes:
1/Not being clear on the metrics for PMF.
It's not rocket science but you need to be clear.
2/Focusing on more than one metric at once.
Moving metrics through experiments requires creative thinking to try new things. Trying to move two at once kills this. Take a few weeks focusing on your top priority, then focus on another even if you haven't hit your goal.
3/Believing that experiments are optional.
Many founders think they know the answer and just need to execute on their vision. But even the best experimenters are wrong 80% of the time. My best teams run 5 experiments per week every week all the way through Series A and beyond.
4/Being too lazy to measure.
When you are trying to understand your user's behavior and emotions, it just doesn't work if you don't measure correctly. Use mixpanel and get your attribution on new users right early.
But most of them don't know how to use it effectively.
Here are 8 ways to double your Gmail productivity today: 📩
1/ Mute Conversations:
We've all been there.
Copied on an email chain with several other people, on a topic that's somewhere south of relevant to you.
No worries. Just mute the conversation.
•Select the message
•Click the 3 dot icon above
2/ Look like you're working (when you're not)
Gmail offers scheduling... Who knew?
No need to be physically sitting at your desk, or hammering out emails on your phone after hours.
•Compose your message
•Click the dropdown next to "send"
•Click "schedule send"
3/ Send pre-set replies:
Tired of typing the same responses time and time again?
Never fear, canned responses are here!
•Head to settings > all-settings
Templates can be inserted through the "more options" menu in the compose toolbar.
4/ Remove those annoying tabs:
Maybe it's just me, but I hate the "social & promotions" tabs that come with the standard Gmail setup.
Let's trash them, & get all your mail in one place.
•Head to settings > all-settings
•Inbox > categories
•Choose which to show as tabs
But, Twitter University teaches better for free.
🧵 Here are 10 threads from 10 world-class marketers:
What you learn: Effective marketing patterns.
From: @Julian, Founder at Demand
I've helped probably 700 startups redo their websites.— Julian Shapiro (@Julian) February 26, 2021
These 4 marketing patterns stood out to me \U0001f9d9\u200d\u2642\ufe0f
What you learn: Tactics to get lucky with marketing.
From: @gregisenberg, CEO at Late
Marketing isn\u2019t a scam— GREG ISENBERG (@gregisenberg) June 19, 2021
Marketing makes change happen. Marketing makes your creations known
I'll share some tactics & frameworks I use
How to get lucky in marketing in 2021:
What you learn: Great copywriting.
From: @heykahn, VP Marketing at
Apple, Nike, Coca Cola.— Zain Kahn (@heykahn) September 7, 2021
3 legendary companies. 1 common marketing trait:
Here are 10 copywriting tips to help you master marketing:
What you learn: How to build landing pages that convert.
From: @heyblake, Chief Marketing Office at
I\u2019ve audited 500+ websites over the past 6 years.— Blake Emal (@heyblake) May 4, 2021
Here are 17 learnings to help your landing page convert: