I've been doing SEO for over 15 years and optimized 100's of websites.

Here are the best techniques you can use to rank higher in Google 👇

Answering the searchers' intent is key

Anyone who's doing a Google search wants 1 of 4 things.

1. Information
2. Navigation
3. Transaction
4. Comparison

Let's dive in all 4

1. Informational intent

These are queries like "turkey recipe", local weather and how-to's.

People are looking for help on how to get things done. They'll do it themselves. You just need to give them the right tools.

2. Navigational intent

People using these keywords are looking for something specific. A brand like "Hypefury" for example.

It's not hard to rank for competitors but you won't get a lot of traffic out of it. Focus on the comparison intent (which we'll talk about in a sec)

3. Transactional intent

This is used when people want to buy. The search results are littered with ads and it's pay-to-play.

It's really hard to rank high on these types of keywords AND get any meaningful organic traffic. This is where Google makes its money.

Avoid shitty career advice.

Here's what you weren't told or what you don't wanna know but should 👇

// THREAD 🧵 //

Choose a boss with a big heart over a company with a big name.

Yes, a big name on your CV will open doors.

But a boss that has the time to teach you the ropes and who gives you the freedom to be awesome is the best experience you can get.

When you're fresh out of college, don't immediately start your own business.

You'll have a shit ton of ideas to solve problems in your life but you have no idea if other people have the same problems you have.

Start by solving problems other people know how to fix.

DO start a side business as soon as you have the time to do it.

DON'T pursue a passion. Pursue market size and its trajectory.

If you think you're stuck at your current job and there's no way out... That's when you need to quit your job.

A lot of people try to find a different job first.

Opportunity doesn't just present itself. You find it when your back is against the wall after you quit.