Authors Cody Plofker
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30 days
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A month ago our ads were really struggling. CTR was at an all time low of around 0.6% and CPC was up to nearly $4. We were still profitable, but not very happy.
Today we're at 1.35% CTR and our CPC $2.22. This has given us a 35% decrease in CPA.
Here's what we did...
1) Tested, tested, tested. But not small variations or tweaks. Big things. New offers, new landing pages, drastically different creative types.
2. The first big win came from when we launched this ad. Very different than anything we'd ran before. Thumbstop was over 40% and CTR was near 1%. But it wasn't converting so well...
3. I was pretty happy with that CTR, until I launched this ad... It had our highest CTR to date of nearly 2% and CPCs were under $2. Huge for us. Plus it's running to a customizable bundle, which has a higher AOV.
4. Here's a static version that also did well. These 2 ads allowed us to re-stabilize performance and scale quite a bit with a much lower CPC and CPA that we had just 2 weeks ago.
Today we're at 1.35% CTR and our CPC $2.22. This has given us a 35% decrease in CPA.
Here's what we did...
1) Tested, tested, tested. But not small variations or tweaks. Big things. New offers, new landing pages, drastically different creative types.
Reminder to self: Take big swings with creative and offer testing.
— Cody Plofker (@codyplof) October 25, 2021
Our top 3 ads this month are all either new offers, funnel types, running from a different FB/IG, or drastically different creative types.
Take big swings. It just might pan out.
2. The first big win came from when we launched this ad. Very different than anything we'd ran before. Thumbstop was over 40% and CTR was near 1%. But it wasn't converting so well...
3. I was pretty happy with that CTR, until I launched this ad... It had our highest CTR to date of nearly 2% and CPCs were under $2. Huge for us. Plus it's running to a customizable bundle, which has a higher AOV.
4. Here's a static version that also did well. These 2 ads allowed us to re-stabilize performance and scale quite a bit with a much lower CPC and CPA that we had just 2 weeks ago.