These ideas come from his daily knowledge consumption.
How to outline articles:
A blend of @david_perell's process and SEO:
1/ David starts with a quote, a vague idea, or a concept that generates curiosity.
These ideas come from his daily knowledge consumption.
An incomplete thesis will make a reader bounce. While the opposite makes them crave more of your content.
To fix this, type your prompt into Google and examine the search results:
-People also ask
-Google autocomplete
-Image recommendations
-Related searches at the bottom
These will help you structure your post while following SEO practices.
He adds personal anecdotes, analyzes ideas, and creates his narrative—A process he defines as POP writing.
An unknown finance firm can't compete with Bloomberg. But it will compete with an old, outdated Blogspot website.
Ranking gets more manageable as your credibility grows.
- David: Revisit your notes to regain momentum.
- Nicolas: Type your prompt into Google's search bar and analyze the first results' content. Improve their best ideas: Clearer, more entertaining, more concise, or add visuals.
To learn more about outlining, read David's blog and watch his YouTube videos.
I recommend the one he filmed with @mrsharma.
More from Writing
Things we don’t learn in this article: that the author wrote David Cameron’s speeches during the period when they were intentionally underfunding the NHS and other services, directly creating the problem the author is concerned about now.
We also don’t learn that the paper it’s written in stridently supported those measures and attacked junior doctors threatening strike action over NHS cuts and long working hours, accusing them of holding the country to ransom.
We aren’t reminded that NHS funding and the future of health provision was a central part of previous election campaigns, and that attempts to highlight these problems were swiftly stomped on or diverted and then ignored by most of the press, including the Times.
I’d underline here that “corruption” doesn’t just mean money in brown envelopes: it describes a situation where much of an organisation is personally motivated to ignore, downplay or divert from malfeasance for personal reasons - because highlighting them would be bad for careers
Foges was Cameron’s speechwriter at the height of austerity; Forsyth is married to the PM’s spokesman; Danny F is a Tory peer; Parris is a former MP; Gove used to write for them regularly, and that’s before we get to professional mates-with-ministers like Shipman or Montgomerie.
Today we learn health services are brutally underfunded with scant support for hard pressed staff, although it\u2019s left unclear who is responsible for that and it appears to be an exceptional, totally unpredicted phenomenon, like a freak weather event. pic.twitter.com/StwFR7RejE
— Flying_Rodent (@flying_rodent) January 25, 2021
We also don’t learn that the paper it’s written in stridently supported those measures and attacked junior doctors threatening strike action over NHS cuts and long working hours, accusing them of holding the country to ransom.
We aren’t reminded that NHS funding and the future of health provision was a central part of previous election campaigns, and that attempts to highlight these problems were swiftly stomped on or diverted and then ignored by most of the press, including the Times.
I’d underline here that “corruption” doesn’t just mean money in brown envelopes: it describes a situation where much of an organisation is personally motivated to ignore, downplay or divert from malfeasance for personal reasons - because highlighting them would be bad for careers
Foges was Cameron’s speechwriter at the height of austerity; Forsyth is married to the PM’s spokesman; Danny F is a Tory peer; Parris is a former MP; Gove used to write for them regularly, and that’s before we get to professional mates-with-ministers like Shipman or Montgomerie.
