Suppose WWIII has already started, how would we notice?
My (grand) parents saw the German tanks and troops pass by their door. The Vietnamese and Iraqis knew when the bombs fell that the Americans were nearby. But bombs and weapons have long ceased to be the most important ...

....weapons in modern warfare. Information, communication and people on the street are the new powerful weapons. Big Tech is a weapon. A weapon of an invisible opponent.
Over the past 20 years, we have become accustomed to quick information and were no longer dependent ....
...on the legacy media for our opinion. My late father watched the National news (NOS) until his last days, a medium he relied on since its existence for his vision of the world. With the advent of the internet, I took a big red pill.
Where social media have contributed to a better opinion formation, it has been clear since Snowden that they are weapons. To be used by an invisible opponent. With a drag net, all information about you and everyone is collected.

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1/ Some initial thoughts on personal moats:

Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.

Characteristics of a personal moat below:


2/ Like a company moat, you want to build career capital while you sleep.

As Andrew Chen noted:


3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized

Things that might get commoditized over time (some longer than


4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.

After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.

5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.

In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.