The Ultimate Guide to Unit Testing in JavaScript.

A Thread...

1/ Productivity tip: when I keep procrastinating on something I often trick myself by saying, "ok just work on it for the next 20 minutes" or some short period of time, "and then you can chill/relax guilt free" and give myself some treat (sugar, netflix, etc)

2/ Usually at the 20 minute mark (sometimes I set a timer) I'm so engrossed in what I'm doing that I don't want want to stop and end up working on it for the next hour or two. But getting started seems to be the hardest part.

3/ Key to this: you have to actually be ok with stopping after 20 minutes and being guilt free if that's how you feel. So it's not a trick, i have the option every time, I just often don't want to use it once i'm in the zone.

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?