If you post something to twitter, a social media platform by which ideas are shared, and you don't want people to comment on it or provide their opinions, you can use many tools on twitter (locking account, changing who can reply).

Calling disagreement "disrespectful" is bizarre

Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*

3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."

4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*

5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.

LMM @LifeMathMoney has built one of the strongest brands on Twitter, brilliantly using mental models, here the top 10.

Thread

1. Scientific method:

LMM continually tests and monitors the impact of each tweet and blog post.

He measures the impact of their ideas, which are sometimes radical, seeking to have a loyal rather than broad follower base.

2. Leverage:

Everything LMM does is leveraged. Guides, tweets, blog... he writes once and he reaches thousands of people.

He is one of those who best understands that the internet is a huge lever, which allows to disassociate time and money.

3. Compound interest:

LMM has been adding value for 2 years, from the beginning, knowing that time plays in favor of compound interest.

Its growth is brutal, reaching 200k followers. The more people LMM knows, the more his ideas will spread and the stronger his brand will be.

4. Resilience:

LMM writes a lot about the mindset. He knows that resilience, getting over the bad times is the way to success.

In today's society, where everything is effortlessly wanted, LMM relies on the fact that a fall is not fatal, it is just a lesson along the way.

Why are SWs freaking out right now? (This gets bumpy, hold on.)

Twitter came through and deleted a ton of accounts. We are worried that we are next. It could be nudity, it could be retweets, it could be content posted- we don't know. And while Twitter has clear rules, SWs get

Punished often for not even breaking the rules but just existing, so we are on edge.

Twitter/IG/TikTok are ways we advertise and build a base so when we get deplatformed without explanation, we have to start from scratch somewhere else. We lose years of contacts/content.

So, what is driving these tightened restrictions?

It could be a bunch of laws. FOSTA/SESTA came through a few years ago & made it very unsafe for SWs, both online and real time workers. It even crippled businesses like sex educators and therapists. This was a bipartisan effort.

Bc of these laws, platforms censored their content and users. Remember those Craigslist ads? Meet up groups? Bad date lists?

All gone when F/S came through. So let's move to EARN IT. EI is in limbo right now, just waiting on the new term to get rolling. It isn't dead.

EI is gonna be the every man's F/S. EI is gonna censor so many of YOU READING THIS and then what will you do!? (More of that later.)

Fuck. Ok. Then we have Section 230, also just fucking chillin, waiting for passing. 230 is gonna make it to where sites will be held liable