LMM @LifeMathMoney has built one of the strongest brands on Twitter, brilliantly using mental models, here the top 10.

Thread

1. Scientific method:

LMM continually tests and monitors the impact of each tweet and blog post.

He measures the impact of their ideas, which are sometimes radical, seeking to have a loyal rather than broad follower base.
2. Leverage:

Everything LMM does is leveraged. Guides, tweets, blog... he writes once and he reaches thousands of people.

He is one of those who best understands that the internet is a huge lever, which allows to disassociate time and money.
3. Compound interest:

LMM has been adding value for 2 years, from the beginning, knowing that time plays in favor of compound interest.

Its growth is brutal, reaching 200k followers. The more people LMM knows, the more his ideas will spread and the stronger his brand will be.
4. Resilience:

LMM writes a lot about the mindset. He knows that resilience, getting over the bad times is the way to success.

In today's society, where everything is effortlessly wanted, LMM relies on the fact that a fall is not fatal, it is just a lesson along the way.
5. Niches:

LMM writes about all the important pillars of life (mentality, health, money, relationships ...) through its very well defined brand.

It is aimed at a specific audience, its niche: young people who want to be successful in all facets of life.
6. Cooperation:

One of LMM's strengths is that it detects value in other brands and, even if they are small, associates with them, through collaborations and affiliates.

Other accounts sell LMM products, and LMM sells products from other brands, increasing the value of both.
7. Meaning of life:

In a society where values and meanings have lost importance, LMM indicates that having a mission is essential for a good life.

His mission is to improve the lives of others and that they find their own mission.
8. Stoicism:

LMM continually relies on mental strength to be able to live a good life and achieve our purposes.

Stoicism is the philosophy that cultivates virtue by accepting that we cannot control the events of life, only our response to them.
9. Antifragility:

LMM indicates that bad times are nothing more than opportunities.

This year with the quarantine, LMM repeated that it was a good time to create an online business.

Improving in bad situations makes you antifragile.
10. Social proof:

LMM has relied on the social success of its products. There is no better proof of a product's quality than customers like it.

The more people like the brand and the products, the more new people it will reach.
If you want to think better, use mental models.

Get your copy:

https://t.co/IA6hnR1Lp6

More from Twitter

Today's Twitter threads (a Twitter thread).

Inside: Dependency Confusion; Adam Curtis on criti-hype; Catalytic converter theft; Apple puts North Dakota on blast; and more!

Archived at: https://t.co/Osts9lAjPo

#Pluralistic

1/


This weekend, I'll be participating in Boskone 58, Boston's annual sf convention, where I'm doing panels and a reading.

https://t.co/2LfFssVcZQ

2/


Dependency Confusion: A completely wild supply-chain hack.

https://t.co/TDRNHUX0Ug

3/


Adam Curtis on criti-hype: Big Tech as an epiphenomenon of sociopathic mediocrity, not supergenius.

https://t.co/MYmHOosTk3

4/


Catalytic converter theft: Rhodium at $21,900/oz.

https://t.co/SDMAXrQwdd

5/

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And here they are...

THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!