LMM @LifeMathMoney has built one of the strongest brands on Twitter, brilliantly using mental models, here the top 10.

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1. This is "Hollie The Card".

She's a Doctor, Physician, PhD, MA, Clinical Psychologist, Hospital Consultant, PTSD consultant, Long Covid Consultant.

(Thread)

2. Although sometimes she’s also an AUTHOR and English Academic.

3. A Hospital Consultant and ex Gymnast.

(Pinterest public profile)

4. A Physician, Doctor, or hospital consultant.

A “Hospital Consultant”, would probably mean a senior doctor, in the UK at least.

5. Hollie changes her Twitter picture and bio so often, it’s hard to keep up with her qualifications.

What I learnt on the Twitter this week:

1. Well I know I learnt a lot more on Twitter this week than Trump did.
2. After Covid numbers skyrocket in Ontario for past four months, Doug Ford says the data modelling suggests he might have to stop his cross-province campaigning soon.

3. After the assault on the Capitol this week, the CPC finally pulls camou MAGA hats from online merch shop.
4. With pictures of the CPC's Deputy Leader wearing a camou MAGA hat circulating, Michelle Rempel expresses outrage that Candice Bergen getting more attention than she is.

5. UCP MLA Pat Rehn issues statement after return from Xmas trip to Mexico. Says he is sorry, but also very excellent.
6. Jason Kenney says he knows he's failed Albertans and that's why he moved up to the Sky Palace to help him see things from the everyday people's perspective.

7. Westjet insists Kenney government provide more notice of planned out-of-country travel next time so airline can be sure to have enough planes ready.
8. Blogger Karen Bexte travels to DC for insurrection, asks to speak to Canada's manager after he's asked to take a Covid test.

9. Trump says the crowd he got to attack the Capitol was far larger than any crowd Obama ever got to attack the Capitol. Huge crowd. Tremendous crowd of terrorists.
10. After being shut down on every major social media platform, Trump seen at Radio Shack haggling over a CB radio.

I didn't drink alcohol for 2020 and now I want to talk about it in a long twitter thread that should probably just be a blog post, but here goes:

(I get into topics like alcohol abuse, mental illness, homphobia, and parental death, just fyi)

Some background first: every year I do some kind of restriction. Last year I only re-read books, another year I didn’t buy any clothes. My dad is catholic and even though I hate the religion, something about the ‘fasting’ elements of lent and advent stuck with me.

I enjoy cutting myself off from things to create space in unexpected places. It's where Innovation and creativity flourish. I did some of my best work for Momofuku Nishi, and @davidchang told me I had to create an Italian cocktail program, but nothing could come from Italy.

My family also loved wine and used connoisseurship to cast consumption in a virtuous light. Opening that 4th bottle of Chateauneuf-de-Pape was *educational*

My mom once yelled at a wine steward for not letting my then-17-year-old brother have a glass of wine with our dinner.

Wine is great though! Beer, spirits, etc. They’re all fascinating things to study on many levels. (Hello I wrote a whole cocktail book)

Plus, they’re fun to drink and usually taste delicious and accompanied most major rituals in my life: birthday, Christmas, weddings, funerals…