LMM continually tests and monitors the impact of each tweet and blog post.
He measures the impact of their ideas, which are sometimes radical, seeking to have a loyal rather than broad follower base.
LMM @LifeMathMoney has built one of the strongest brands on Twitter, brilliantly using mental models, here the top 10.
Thread
LMM continually tests and monitors the impact of each tweet and blog post.
He measures the impact of their ideas, which are sometimes radical, seeking to have a loyal rather than broad follower base.
Everything LMM does is leveraged. Guides, tweets, blog... he writes once and he reaches thousands of people.
He is one of those who best understands that the internet is a huge lever, which allows to disassociate time and money.
LMM has been adding value for 2 years, from the beginning, knowing that time plays in favor of compound interest.
Its growth is brutal, reaching 200k followers. The more people LMM knows, the more his ideas will spread and the stronger his brand will be.
LMM writes a lot about the mindset. He knows that resilience, getting over the bad times is the way to success.
In today's society, where everything is effortlessly wanted, LMM relies on the fact that a fall is not fatal, it is just a lesson along the way.
LMM writes about all the important pillars of life (mentality, health, money, relationships ...) through its very well defined brand.
It is aimed at a specific audience, its niche: young people who want to be successful in all facets of life.
One of LMM's strengths is that it detects value in other brands and, even if they are small, associates with them, through collaborations and affiliates.
Other accounts sell LMM products, and LMM sells products from other brands, increasing the value of both.
In a society where values and meanings have lost importance, LMM indicates that having a mission is essential for a good life.
His mission is to improve the lives of others and that they find their own mission.
LMM continually relies on mental strength to be able to live a good life and achieve our purposes.
Stoicism is the philosophy that cultivates virtue by accepting that we cannot control the events of life, only our response to them.
LMM indicates that bad times are nothing more than opportunities.
This year with the quarantine, LMM repeated that it was a good time to create an online business.
Improving in bad situations makes you antifragile.
More from Twitter
After hearing about @JanelSGM from @csallen, I spent the past few hours digging into her Twitter feed to see how she has been building Newsletter OS in public, from ideation to launch.
Here are some highlights in chronological order and what you can learn from the process:
1/ August 5 2020: Janel digs into '50+ newsletters' (note the number to build credibility) and creates a thread to discuss the lessons learnt. She also mentions that this is for a side project, which raises awareness of something she may be working
2/ August 5 2020 (cont): Each tweet in the thread is focused on a key message, with clear pointers for newsletter writers to
3/ September 1 2020: Janel tweeted about #buildinginpublic (note the hashtag) with @pabloheredia24 for @makerpad's challenge. While the project is https://t.co/tMb1qCnxVY and not NewsletterOS, Janel is getting in the reps on how to build in
4/ October 18 2020: Janel hints at building her new product using @NotionHQ and @gumroad. But instead of telling the audience directly what the product is, she invites her audience to take a guess.
Here are some highlights in chronological order and what you can learn from the process:
1/ August 5 2020: Janel digs into '50+ newsletters' (note the number to build credibility) and creates a thread to discuss the lessons learnt. She also mentions that this is for a side project, which raises awareness of something she may be working
Just subscribed to 50+ newsletters in the past hour
— Janel (@JanelSGM) August 4, 2020
(for a side project)
Here are some lessons I've learned
Thread \U0001f447
2/ August 5 2020 (cont): Each tweet in the thread is focused on a key message, with clear pointers for newsletter writers to
1/ Clear Value Proposition
— Janel (@JanelSGM) August 4, 2020
Do you articulate clearly the following?
- What content you write about
- Who your newsletter is for
- How your audience will benefit from your newsletter?
3/ September 1 2020: Janel tweeted about #buildinginpublic (note the hashtag) with @pabloheredia24 for @makerpad's challenge. While the project is https://t.co/tMb1qCnxVY and not NewsletterOS, Janel is getting in the reps on how to build in
4/ October 18 2020: Janel hints at building her new product using @NotionHQ and @gumroad. But instead of telling the audience directly what the product is, she invites her audience to take a guess.
I've been launching a product a month, with the aim of launching 12 in 12 months (w/ @LaunchMBA)
— Janel (@JanelSGM) October 18, 2020
This month, I'll be launching an actionable info product.
Core Tools: @NotionHQ @gumroad
Want to guess what I'll launch?
Free copy for the first person who guesses right.
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The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.
Please add your own.
2/ The Magic Question: "What would need to be true for you
3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.
“Gun to the head—what would you decide now?”
“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”
4/ Other Q’s re: decisions:
“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”
“What’s end-game here?”
“What does success look like in a world where you pick that path?”
5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:
“What would the best version of yourself do”?
Please add your own.
2/ The Magic Question: "What would need to be true for you
1/\u201cWhat would need to be true for you to\u2026.X\u201d
— Erik Torenberg (@eriktorenberg) December 4, 2018
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody: https://t.co/Yo6jHbSit9
3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.
“Gun to the head—what would you decide now?”
“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”
4/ Other Q’s re: decisions:
“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”
“What’s end-game here?”
“What does success look like in a world where you pick that path?”
5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:
“What would the best version of yourself do”?
