1. What @WillieGeist is trying to get across to @NikemaWilliams on @Morning_Joe is that the GOP is nationalizing their message & making their message high stakes, tapping into voters anger at Trump's loss to get them to vote in a Jan. run-off & that Ds NEED TO DO THE SAME. Its

2. about giving Trump power- its about giving low-info voters, who are the bulk of the electorate motivation to cast ballots in the run-off. This is WHY turnout plummets in these things on the D side- the GOP keeps their messaging on stakes (control of the senate to fend off
3. socialism) while Ds go off into policy. That is a losing strategy. It just lost them nearly a dozen House seats & the chance to cut into partisan gerrymandering by flipping 4 state houses. They can't make that mistake here bc control of senate is everything here. If Ds have it
4. Biden can get some policy done- if Ds don't, the GOP will block everything. Biden will be a lame duck from day 1. So the message should be "hey voter, did you know you have a super vote? That's right, with your one vote, you can elect 2 senators that will give Ds control of
5. senate & with it REAL police reform. With it, Dreamers not getting deported to countries they've even been to- potentially to die from lack of insulin. With it, the power to save the pre-existing conditions coverage for millions of Americans, including Nicu babies who'd in
6. the old system, became uninsurable by age 1 bc of all the surgeries they needed to survive to that point. All from your decision to swing by an early vote. That's one hell of a vote!

THAT's the messaging they get on the other side. They're told they're votes are super votes
7. every cycle, every election, every contest which is why they whoop our asses on turnout, even when our turnout is high like it's been under Trump. That's why Ds got hammered on the congressional races this cycle- they focused on policy, never painted a big picture narrative
8 that impressed upon low info voters that they needed to fill out the whole ballot while they were voting for Biden (undervotes were a big problem) and like I said, when I get the voter file data in, I expect the differences between those frontliners that held their seats and
9. and those that didn't will be that % D turnout relative to % R turnout, as I explained to @davidplouffe & @SteveSchmidtSES on their awesome new pod @therecount which you should subscribe to! Campaign math for the polarized era. https://t.co/uZtLAJGhZU
6.

More from Rachel "The Doc" Bitecofer 📈🔭🍌

1. Yes, Trump will claim to intend to target GOP senators up for reelection in '22 (like he did to Thune with Kristi Noem) if they don't join in @HawleyMO's sedition on Jan. 6, but the fact is, it's not clear whether Trump will be successful in ANY of those efforts & voting yes


2. to hedge off these threats will also create fissures & fractures for these incumbents among other elements of their party that could complicate their renominations. Indeed, what worries me the most about the potential for the country to slip into @anneapplebaum territory is

3. that what should be robust and intense push back from the party establishment against actually ending democracy- bc that's what Trump's request would do, if it was granted, is fairly muted. What we SHOULD be seeing from the mainstream of the party is threats to strip committee

4. assignments, chairs, privileges, even reelection funds, if anyone gets involved in this bullshit- in the House & the Senate, and the fact that you don't see it is more than a story of McConnell & McCarthy being afraid of Trump & his base. Its a story of receptivity, of the

5. level of receptivity the congressional and party leadership is dealing with both within the rank and file membership of the party and within its donor class, and THAT, my friends, is why you find me so concerned. That, and my decision to finally pull @anneapplebaum's book
1. You also have to give them a landing. It's tempting, I know, to take the pent up rage out on the only ones who respond to you (like @ProjectLincoln!) or Never Trumpers like @RadioFreeTom or @BillKristol bc they were "guilty" in the past or "waited too long" like @WalshFreedom


2. but at each of the big inflection moments where Trump lost support I've begged non-Rs to consider the fact that if Trump supporters see that they have nowhere to go, they will stay w the only people that DO accept them, & the price might actually be the collapse of democracy

3. which, until Weds, some people thought I was being hyperbolic about. I WASN'T! When the MAINSTREAM of a major political party divorces themselves from democratic norms & values & its supporters turn to a fictionalized world to justify their political party's actions, your

4. country's stability is at risk & one by-product of poor messaging on the Dem side is that extremism on the Right was able to not only take root in the Rep Party, it was able to take OVER the R party & become the party's mainstream- pinnacled w the presidential win via the EC

5. of Donald Trump, w/o the GOP paying any electoral price for their extremism. A healthy Rep Party might have found the courage to reject Trump's nomination & accept the short term costs that would have come w refusing to endorse his 2016 candidacy. But the Rep Party of 2016
1. Friends, yesterday we released a sample ad of what how @StrikePac will message against the GOP. Frustratingly, voters were never approached which the frame of the Rep Party's collapse into extremism in the 2020 cycle aside from work from outside groups like @ProjectLincoln,


2. @MeidasTouch, @votevets & other "super pacs" which are essentially grassroots funded organizations that are making use of the "super pac" designation to electioneer. Organizing as a super pac actually affords groups a great deal of flexibility to perform pro-democracy work

3. so despite the "ewww, yuck!" factor of that designation, not all SP's are, in fact, evil entities (other than the fact that so many of you I wholly support a fully publicly funded system w very strict limits & honestly, a 30 day electioneering window per cycle which would

4. decimate a multi-billion $ industry BUT do a great deal of work to save our democracy & that type of system, by the way, is BY FAR, the norm among western democracies. Ours is literally the Wild West of electioneering systems and if there is 1 "fix all" reform that would have

5. the greatest & most immediate impact on pulling our democracy back from the precipice of our democracy it would be a fully publicly funded, tightly regulated election/campaigning system. We don't have one of those right now & if we ever want to reach the majorities that could

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