a perfect resort to stay in Gauhati when you are planning?

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.
1/ I wanted to show you some sneak peek this week, but instead we DEPLOYED TO PRODUCTION 🔥😄

If you’re a creator, get an invite here 👉 https://t.co/D8H6g8TL9o

Week 2 highlights: our first ever podcast 🎙, meeting @Jason 🦄, shipping @BREWdotcom alpha 🚢 & laptop stickers!


2/ First off, thanks for the mind-blowing response last week (120k+ views 😲 omgwtfasdasd!)… absolutely pushed us to get the product out there.

also, there’s something magical about watching people try a buggy product and fixing it on the go 🤓


3/ Thanks @JasonDemant for inviting us to grab some behind the scenes at @LAUNCH.

As a huge fan and avid listener of the @TWistartups show🎙, it was great watching @Jason do his thing live!


4/ 🎙@domainnamewire invited us to chat about acquiring https://t.co/GOQJ7L2faV domain and that was officially our first podcast ever. Check it out here: https://t.co/eusVCOlUSb.

You nailed it your first time, Maddy! 🍻 Thanks for having us on the show, Andrew.

5/ Great news: Brew partnered with @Tipalti to enable payouts for creators everywhere (unlike @kickstarter which only support 26 countries).

Platforms like Twitch use Tipalti to payout instantly and via multiple methods like Check, PayPal, local bank transfer, etc.